Redefine Meat, a plant-based meat brand that uses 3D printing technology, has hired creative agency New Commercial Arts (NCA) as it expands internationally and aims to shake up the food industry. The Israeli-based startup initially appointed NCA to work on the U.K. market, but the agency won a subsequent international pitch and will create a…
Welcome to Marketing Morsels, a menu of delightful–and, in this case, tragic–news items from the past week. Enjoy the assortment! Morsel #1: French’s yellow mustard goes (do)ughnuts French’s Ahead of National Mustard Day on Aug. 6, French’s teamed up with New York bakery Dough Doughnuts to create what some might consider cuisine and what others…
A beloved chicken brand out of Thailand recently did the one thing that many creatives have largely avoided since the earliest days of the internet: It read the comments. Only instead of hurt feelings, it gained a hilarious, thoroughly chaotic eight-minute short film about the inherent challenges of cross-generational appeal. Popular Thai franchise Five Star…
Scary clowns, hidden Big Macs, cheeky billboards–Burger King and McDonald’s aren’t averse to some friendly rivalry. However, at the end of July things got a bit more serious as both brands launched their loyalty apps in the U.K. The Your Burger King app has now been rolled out to around half (297) of the fast-food…
Food delivery business Just Eat Takeaway saw its marketing expenses grow by 40% to $421.64 million (414 million euros) during the first half of the year. As delivery orders decreased by 7%, it announced it is actively exploring a partial or full sale of U.S. asset Grubhub, which it only acquired a year ago. Despite…
The past few years have seen an increase in conversations around health and wellness as they increasingly take place in public, community-oriented spaces. However, even as more people continue to share their personal health experiences online, some communities still lack representation. To help broaden understanding of chronic illness, Buoy, a hydration wellness brand, launched its…
The past few years have seen an increase in conversations around health and wellness as they increasingly take place in public, community-oriented spaces. However, even as more people continue to share their personal health experiences online, some communities still lack representation. To help broaden understanding of chronic illness, Buoy, a hydration wellness brand, launched its…
Welcome to Marketing Morsels, a menu of delightful (and in this case, tragic) news items from the past week. Enjoy the assortment! Morsel #1: RIP, Choco Taco Klondike and parent company Unilever announced this week that they are discontinuing the beloved Choco Taco following “an unprecedented spike in demand across our portfolio” that resulted in…
As a leader in the fresh and packaged fruit categories, Dole continues to innovate through its purpose, putting people and the planet at the heart of everything they do. In this special conversation, Antonio Lucio, principal and founder of 5S Diversity is joined by Rupen Desai, global chief marketing officer at Dole Sunshine Company, to…
A&W, a feisty challenger brand with a throwback vibe, has played with the concept of celebrity in the past, elevating its own workers to star in its advertising while fast food rivals made deals with world famous musicians and influencers. But there’s no denying the allure of true name recognition. So the chain has enlisted…
In the fall of 1966, the London-based film producer Albert Broccoli was strolling around the Tokyo Motor Show when a car grabbed his eye. It was a prototype from Toyota, a sinuous, cat-like coupe called the 2000GT. Broccoli was in Japan to scout locations for his next film, 1967’s You Only Live Twice, the fifth…
One of the (many!) pandemic habits Americans couldn’t wait to ditch once vaccines rolled out was cooking at home. So what does dining out look like now? A new report from food analytics firm Datassential asked 3,000 Americans about the last meal they ate away from home. By far the most likely reason for going…
The adult beverage category is in a state of disruption, with the implications of evolving consumer demographics having been greatly exacerbated by two years of pandemic-altered habits. Today, the youngest generation of adult beverage consumers is discovering, buying and consuming spirits in entirely new ways, while older generations are expanding their horizons and altering their…
Kraft Heinz’s Velveeta kicked off a “La Dolce Velveeta” campaign in November 2021 as a pivot from packaged food product to lifestyle brand that continued with the launch of a pair of cheese-scented nail polishes in June. This month the brand is further trying to up its status by partnering with BLT Restaurant Group to…
Fans of Bert “The Machine” Kreischer know him as a perpetual man-child of many talents. He’s a burly stand-up comedian who often performs shirtless–proudly displaying his ample belly–he’s a podcaster, an actor, a reality show host and a self-identified party animal. But a new campaign from Liquid Death adds “fitness influencer” and “Midwest sex symbol”…
Do you consider fries a crispy, heavenly side to some of your favorite comfort foods, or rather a mere vehicle for your truest, tomato-y love–ketchup (or mayonnaise, for braver souls)? If you believe in the latter notion, Heinz has fried up an effective tool for your deepest condiment cravings: Spoon Friez. Yes, it’s exactly what…
In a stunt that sounds like it’s straight out of Charlie & The Chocolate Factory, U.K. brand Cadbury has launched two mystery chocolate bars, giving sweet-toothed detectives a chance to win an almost $6,000 (5,000 pound) mystery prize if they’re able to guess the flavors. To promote the competition, the Mondelez-owned brand has literally “broken”…
When thinking of our favorite foods, we tend to emphasize how they taste, but a good meal is a sensory experience that plays out across all the senses. As important as the sight, sounds and smell of food can be, there is also an emotional connection that often goes unrecognized when sitting down at the…
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: A Licker breaks loose from Netflix’s 3D billboard Resident Evil bursts onto Netflix in 12 hours! Just like this Licker burst out of a NYC billboard! pic.twitter.com/z4SvlJk0Pv — Netflix (@netflix) July 13, 2022 A new 3D…
Cooking and home hub Food52 is looking for some tasty recipes from Pinners. The Pinterest x Food52 Golden Recipe contest runs through Aug. 15, and Pinterest users are encouraged to share their favorite recipes for desserts, dishes or drinks, with 100 winners to receive $2,000 in cash, a Golden Recipe Contest trophy, a custom apron…
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