Award shows provide an ideal, highly publicized stage for immovable fashion statements. Burger King and “Big Energy” performer Latto are all too aware of this. So when the 2022 MTV VMAs came into view, the two pegged the moment as the perfect time to debut a brand new crown fit for a “king, queen and…
True icons are rarely defined by a single moment. This is especially the case for Serena Williams, who has changed the game of tennis so thoroughly over nearly three decades that she is considered one of the greatest athletes of all time. Beyond that, her visibility and perseverance has inspired generations of women and girls…
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Doritos, Doritos everywhere, nor any bite to eat Doritos is challenging fans to find the chip-like triangles hidden in their surroundings with a multichannel campaign spanning OOH, gaming, AR and more. Most prominently, the brand is…
Is it gin? Is it mezcal? Is it rum? Those are among the questions an initial imbiber of Empirical might ask on their first encounter with the alcohol brand released this summer. The term “empirical” is defined as “both based on observation and experiment,” as well as “derived solely from experience.” That ethos is at…
For a busy parent, a satisfying meal can range from a celebratory steak dinner to a generous bowl of cereal. Sometimes, it even involves a quick swipe of a rapidly cooling chicken nugget off your kid’s abandoned plate, which they hopefully won’t miss. There’s no shame in that. In fact, there’s now a wine for…
Bob Ross’ fame has grown significantly since his death in 1995 as new audiences discovered the soothing art lessons he delivered on his show The Joy of Painting through Twitch and Netflix. Canadian meal kit delivery service Goodfood is tapping into his zen demeanor by using his likeness for a new ad campaign. Developed by…
At the start of summer, Unilever’s 40-year-old British snack food brand Pot Noodle chose the revolutionary stance of partially dropping the iconic plastic packaging which is being promoted using an unusually honest campaign describing the previous product as “crap.” The brand has now adopted the name “Lost the Pot” and the messaging through online and…
Welcome to Marketing Morsels, a menu of delightful (and in this case, tragic) news items from the past week. Enjoy the assortment! Morsel #1: Captain Crunch commandeers a commuter ferry Captain Crunch turned pirate and took over a New York commuter ferry in an immersive experience featuring elaborate design elements like the captain’s chair, a…
McCormick has found its Director of Taco Relations. For its next spicy stunt, the spice maker is looking for a taco theme song. With the help of equally spicy actor, singer, television personality and host Keke Palmer, McCormick kicked off “America’s Got Tacos,” a nationwide search for a theme song for the brand’s new taco…
In a bid to combat the issues its discarded packaging can create in the neighborhoods around its Netherlands’ restaurants, McDonald’s has gotten into the upcycling game by using its own branded litter to produce an exclusive jewelry collection–perhaps the perfect gift for that special someone. Created by TBWANeboko, the campaign sees the fast-food chain introduce…
As the 2022 Women’s National Basketball Association playoffs begin, many will be tuning in with their favorite snack. Sports and food go hand-in-hand, making resulting brand partnerships a big deal during game time and beyond. With the WNBA season in full swing, Frito-Lay chip brand Ruffles is celebrating by becoming the official chip of the…
McDonald’s unique menu items around the world make for popular online fodder, with articles listing surprising regional meals–ranging from the McSpicy Paneer Burger in India, to corn pie in Malaysia. But when it comes to launching one of those products, how does the brand cater to local tastes while luring in new customers? A recent…
Old El Paso, the General Mills-owned Mexican-inspired food brand, will continue to evolve its “Make Some Noise” brand platform but with a new agency partner in VCCP, which has been named its international agency of record. The appointment will see the agency develop and deliver international campaigns across the brand’s key markets of France, Australia…
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Booking.com heads to the Hamptons with Sarah Jessica Parker Booking.com has a new celebrity host in Sarah Jessica Parker, who invites renters to stay in her cottage in the Hamptons. The Hamptons Hideaway comes with access…
Whether you need a ride home or to work, or maybe need a late night snack delivered to your door, the tireless delivery people are often not given the recognition they deserve. To celebrate the hardworking drivers and couriers, Uber unveiled its class of 2022 Uber Yearbook, which highlights 15 special drivers and delivery people….
The world’s largest fast food chain McDonald’s isn’t thought of as being a brand that serves wholesome meals, so it has released a campaign across Romania to show how it is improving its menu offer to improve their own eating habits. Made up of three TV commercials, the “We Know Burgers” campaign uses each spot…
Growing up is never easy, but AriZona Beverages is reminding us that adulthood doesn’t have to mean giving up the things that spark joy, like good ol’ nostalgia. Treating adults to a much needed drink this summer, the brand is launching AriZona Hard in Quebec, spikes the iconic iced tea with 5% alcohol. To celebrate…
With health and wellness a major focus among consumers in recent times, plant-based British protein bar Perkier has released a campaign that shows how some people are going to extremes to be good to themselves. The three 30-second spots in the “So Good You Don’t Have To Be” campaign from creative agency 10 Days aim…
Confectionary and pet food maker Mars Wrigley drew much debate earlier this year when it sought to develop a generational connection for its biggest brand M&M’s. This saw the redevelopment of the M&M’s brand mascots as a way to improve their representation. The company’s North American president Anton Vincent reveals that within four days of…
When KFC first tested faux meat at an Atlanta store in 2019, consumers responded with lines that stretched for city blocks and depleted a week’s supply of Beyond chicken-free nuggets in a matter of hours. Burger King, that same year, answered overwhelming fan demand by launching the Impossible Whopper at its 7,000-plus U.S. locations, months…
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