Summer is on the horizon, and ginger beer brand Old Jamaica has released a sun-soaked brand campaign to strengthen its position as the sector leader in the U.K. Old Jamaica bottler and distributor Refresco released the “Get the Sunshine Vibe” campaign, which cost $2.15 million (1.5 million pounds), to capture the sunny feeling of summer…
This summer, as tourism is set to slowly return to Scotland, whisky brand Johnnie Walker will invite consumers to come walk with it in the heart of the country’s capital when it opens the doors of its long-awaited $210 million (150 million pounds) visitor’s center brand experience. While the finishing touches are still being added…
Sometimes an ad idea is so perfect, creatives find it almost painful to look at. It fills you with a mix of admiration, jealousy and tentative optimism that you’ll think of something so pure for a client someday. That’s been a consistent reaction to Pepsi’s newest work from Miami-based agency Alma DDB since the newest…
CVS Pharmacy is capitalizing on the trend towards private label by adding more than 150 new products under its in-house brands, including Live Better by CVS Health and two new labels: Fair Trade-certified coffee label Gold Emblem and men’s personal care line Goodline Grooming Co. “When most people think of a ‘store brand,’ they think…
2020 was a record year for home-cooking, and the Meredith title Allrecipes has the receipts to prove it. The food media publication uses sophisticated data analytics to track changes in how and for what its readers, whom it calls cooks, are shopping and preparing in their home kitchens. Now, with the pandemic slowly receding in…
Mondelez-owned cookie brand Oreos released a European brand campaign that has a timely message to consumers: remember to enjoy the fun moments in life. Created by Saatchi & Saatchi D?sseldorf and produced by Markenfilm Hamburg, the “Stay Playful” campaign features a TV ad named “Buskerbeat.” In the spot, a father and daughter are walking through…
In 2019, Panera made a controversial decision that sparked widespread social media outrage. But unlike most internet controversies, this damage was reversible. Bistro French onion soup was added back to the menu a few months later, and an army of soup superfans could finally rest peacefully again. This decision established Panera’s willingness to pivot for…
Everyone has forgotten an item in a store or restaurant, only to run back quickly or call to make sure it’s still there. But imagine you’re one of the unlucky souls who left something behind the day before a nationwide lockdown and had to wait months to get it back. Well as Belgium gets set…
While some folks are looking to restart the healthy lifestyle habits that may have taken a backseat during pandemic-related lockdowns, others are pushing back against a health-conscious trend that requires trading real ingredients and rich flavor for a lower calorie count. After all, you only live once, right? That’s the message that 92-year-old style influencer…
Who wouldn’t want their faces on a cereal box? It’s a salient point made by Greg Sewitz, co-founder of nutritious cereal brand Magic Spoon. Of course, the influencers living in Sway House Los Angeles are no strangers to seeing their faces everywhere, but odds are they haven’t taken part in a project quite this tasty:…
Pepsi wants people to know what they’re missing. In its latest ad campaign, tied to National Hamburger Day on May 28, the cola brand is broadcasting claims that it tastes better with burgers found at Wendy’s, McDonald’s and Burger King than chief rival Coca-Cola. The problem for hungry consumers, however, is that Pepsi isn’t sold…
Working his way up as a creative director, David Tai Bornoff had a complex identity: was he a full creative or a marketer? He chose not to decide between the two and instead embraced both roles. Now as DoorDash’s Head of Consumer Marketing, David shares how the combination of both identities have shaped his career…
Back in April, McDonald’s announced the impending arrival of the BTS Meal with major fanfare. Supporters of the K-pop sensation quickly catapulted the news to the top of social media trends, setting the pace for what was already poised to be one of the burger chain’s biggest celebrity partnerships to date. “Seeing the passion and…
This time last year, many of us were desperate for ways to ease the sting of a highly restrictive lockdown. Online streaming allowed us to get a little creative, from virtual Happy Hours to remote weddings. Still, that got old pretty quickly. But promising vaccination rates and a gradual return to large gatherings are enough…
After more than a year of grueling lockdowns and emotionally painful social distancing, Heineken wants to remind drinkers revving up for in-person house parties that caution still has its place–including how and where you leave your beer bottle. An ad campaign created by Publicis Italy and Le Pub, called “Home Gatherings,” depicts a gathering, where…
As the Uefa European Championship Football Tournament gets set to kick off across Europe in June, Just East Takeaway.’s first sponsorship campaign for the event tells the frenetic journey of a pizza delivery and how it improves the viewing experience. The month-long tournament will take place across several European cities for the first time. It…
McDonald’s U.S. announced today that it will increase the portion of its advertising spend that goes to diverse-owned creators by more than double over the next four years. Top line By 2024, the fast-food giant has committed to increasing its spend with Asian Pacific American, Black, Hispanic, LGBTQ+ and women-owned media companies, production houses and…
At the height of the pandemic’s first big wave in August 2020, international fast-food chain KFC dropped its world famous slogan “Finger Lickin’ Good,” as it clashed with government hygiene advice to deter the spread of the virus. The move came four months after British watchdog the Advertising Standards Authority (ASA) received 163 complaints about…
Burger King is making good on a promise from earlier this year, rolling out a 2021 version of its fried chicken sandwich with this statement: “We committed to not half a**ing our sandwich, and we meant it.” Meanwhile, Taco Bell is bringing back a fan favorite, the Naked Chicken Chalupa, trying to distinguish itself in…
As people aim to begin to cut back on their intake of alcohol, Ballantine’s has released half an advertising campaign to promote its variety of Scotch whisky with lower alcohol content. Ballantine’s Light, produced by Pernod Ricard, has 20% alcohol by volume, half the normal amount for the beverage. It was released exclusively in Spain…
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