Vacationing doesn’t come naturally to everyone. Some of us could still use a refresher on how to fully disconnect and just enjoy the down time. Understanding this, Snickers Ice Cream arrives just in time for the summer with a series of humorous BBDO New York-created spots that center on the ever-relatable compromised vacation. The two…
Walmart has teamed up with the Partnership for a Healthier America (PHA), a nonprofit focused on health equity, and Higher Ground Productions, the production company founded by former President Barack Obama and First Lady Michelle Obama, to create “an interactive culinary adventure experience” that brings the new Netflix series Waffles + Mochi to life. The…
Where does an ad agency’s role end and a creator’s role begin? How much overlap can–or should–there be between the two? For a fascinating case study in the increasingly overlapping worlds of brand marketing and online content creators, it’s worth looking at how iconic brewer Pabst is working with artists and animators through its relationship…
Snack brand Popchips will run an audio sponsorship campaign in partnership with podcast company Acast to promote positivity. Running across five U.K.-focused programs, the KP Snacks-owned brand’s campaign, planned by Publicis’ media agency Starcom, is designed to encourage users to take a “more positive” approach to life while promoting Popchips, too. Targeting young adults, the…
With the recent boom in demand for food deliveries, Ocado revealed a rebrand through the British online grocer’s largest national advertising campaign to date. Created by St Luke’s, the U.K. campaign features the strapline “The online supermarket,” with the ad ending with “There’s an Ocado Just for You” as it aims to offer a more…
Fast-food restaurants have long hinged their business models on extreme convenience. Super quick service and single-use packaging give diners an on-the-go meal with nothing to clean up afterward–leftovers go into the trash without a second thought. But decades after it gained popularity in the U.S., that model isn’t jiving with increased awareness about the environmental…
When foster child Jacob enters his new home, he is naturally quiet and guarded. But his caregivers seem to know what they’re doing, and with a little bit of space and time, he finds the courage to meet them downstairs to chat over a plate of crackers. With a pledge to do more than just…
To help prevent the extinction of coral reef, cat food brand Sheba has committed marketing investment through its latest initiative to restore thousands of square meters by 2029. The global purpose-led “Hope Grows” campaign features satellite images of Hope Reef, featuring the letters H-O-P-E spelled out using regrown coral to showcase the potential for positive…
With successful campaigns featuring Sylvester Stallone, Robert DeNiro and the Muppets under its belt, British family baker Warburtons has enlisted Oscar winner George Clooney to front its latest ad. Clooney is the latest Hollywood heavyweight to try and pitch an idea to the bakery’s chairman, Jonathan Warburton. But the executive refuses to be disturbed during…
Complex Network’s nine-year-old food brand, First We Feast–which houses some of the company’s best-loved food shows including Hot Ones and the Burger Show–has recently hit 10 million subscribers on YouTube. This growth is partly thanks to diving into an unfilled niche at the right time, the company said. “There was this shift in culture around…
As Non-Fungible Tokens (NFTs) have taken the art world by storm, Anheuser-Busch InBev-owned lager brand Stella Artois is using the technology to offer tips to U.K. hospitality staff. Through the project, four GIFs of animated artwork representing Stella Artois will be put up for auction, with all proceeds from the original sale and 10% of…
To promote the new weekly family menu “The Wednesdeal” in France, Burger King created a series of ads–one for each day of the week–to raise the anticipation of hungry children for its new offer. The campaign from Buzzman was developed to showcase Wednesday as the favorite day of the week for kids. It’s in conjunction…
It’s been called the unofficial drink of West Texas dive bars and house parties. Some describe it as a refreshing mashup of a Tom Collins and a margarita. But any way you mix ranch water–traditionally with some combination of tequila, bubbly water (preferably Topo Chico), fresh lime juice and a splash of simple syrup–it’s on…
San Diego-based restaurant chain Jack in the Box has bypassed fake burgers, one of the hottest trends in fast food in the past few years, and headed straight to imitation chicken for the first plant-based-alternative item on its menu. Jack’s Unchicken sandwich, available in regular and spicy versions, debuted in two regions this week–one each…
Just in time for Halloween, Dunkin’ today unveiled its new Spicy Ghost Pepper Donut, capitalizing on a savory trend typically associated with more savory fare like chicken nuggets, sandwiches and tacos. It’s the latest menu entrant in the spice wars heating up between the major fast food and coffee chains. Most recently, McDonald’s followed Wendy’s…
For years now, restaurants have been displaying the nutritional value of their meals on their menus. But did you ever wonder what the carbon footprint of that bowl of Broccoli Cheddar Soup you were eating the other day was? Well, fast-casual chain Panera is now going to tell you. The purveyor of baked goods, sandwiches,…
You know that thing you’ve always dreamed of doing? Maybe it’s ordering every single item on the menu, just for the hell of it, or honking the horn on a big rig. Or maybe it’s scrubbing the record on a turntable at a fancy party, or chucking your phone as far out into the lake…
Six years ago, a staffer from Kelly Wearstler’s studio stopped by Alfred Coffee in West Hollywood to fetch a bunch of cappuccinos and vanilla lattes for the office. This was nothing especially out of the ordinary, since the indie coffee shop and the headquarters of the acclaimed furniture and interior designer were just a few…
Before last summer’s launch of Dos Hombres mezcal, actor-director Bryan Cranston started dropping hints about a new project on his social media channels. That included photos taken with his former Breaking Bad co-star Aaron Paul. Thousands of fans responded immediately, hoping the image was a hint about a follow-up to the award-winning, dearly departed meth…
Bryan Cranston wants to play ring and run, the goofy game from childhood that might still have a few mischievous laughs left in it. But he can’t ring. Or run. Because he’s a robot with no extremities. In a stunt with Drizly, Cranston and his former Breaking Bad co-star Aaron Paul, recently showed up at…
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