Whether you work out religiously or casually, chances are the last year brought some changes to your fitness routine. Indeed, for many, this last year might have felt just about as exhausting as running a marathon, and that’s exactly why Propel is celebrating making it through the hardships of the last year. Coinciding with the…
Late last summer, Olympic champion Katie Ledecky helped revive the legendary “Got Milk?” tagline by swimming the length of a pool with a glass of chocolate milk balanced on her head. It was TikTok gold. For the follow-up, the national milk processors’ organization, MilkPEP, has staged another physically challenging stunt, this time with an elite…
Costa Coffee has released a campaign using TikTok’s content-serving algorithm to deliver a personalized message to fans of the British high-street chain. Working with AnalogFolk, the brand’s “Costa For You” campaign uses the For You page (FYP) on the app to serve up a menu suggestion based on the user’s TikTok browsing history. There are…
Diet Coke has revived the “Just for the Taste of It” jingle used internationally in the early 1990s for a new British summer campaign. The “Just Because” TV campaign, created by Droga5 London and directed by Oscar-nominated Autumn De Wilde, features a new version of the jingle from Thundercat to evoke a feeling of self-confidence…
Steeped in Americana and long beloved by hipsters, Pabst Blue Ribbon seems omnipresent these days, from its flagship beer to boozy hard teas, Hard Coffee to light-dose weed seltzer. The latter product, which quickly sold out its initial runs, may usher in the next era of PBR ubiquity. Spurred by strong buyer response since the…
With its “Ghosted” campaign, Del Taco, a California-based chain with 600 outlets in 15 states, has decided to prod the 800-pound gorilla in its category, Taco Bell. The campaign pokes fun at the larger chain for dropping the Mexican pizza that was once a fan favorite on its menu. Top line Taking potshots at significantly…
Mondelez-owned chocolate manufacturer Cadbury wants to use its latest campaign in South Africa to improve literacy in the country, where few books are available written or translated into native languages–a fact that can hold back younger readers’ educational development. According to the Publishers’ Association of South Africa Report from 2016, only about 2% of children’s…
Burger King U.K. wants to end conspiracy theories around the creation of its flame-grilled taste in its latest ad campaign. In telling customers that the secret to its success is really cooking its burgers with fire to create the smoky taste, the “It’s Not a Secret, It’s Fire” campaign from BBH features theories shared by…
Oh “For the Love of Chocolate.” Cadbury, the U.K. confectionery giant, has lent a hand to independent British chocolate retailers left at the brink of financial ruin by the Covid-19 lockdown by giving them a platform to push their artisanal sweets. The result? Visitors to Cadbury’s e-commerce platform snapped up all 2,000 of the available…
Pop superstar Joe Jonas says that refreshing vibes are coming in from the west, and he predicts “delicious flavors will be picking up well into the afternoon and evening.” The performer–one-third of the Grammy-winning Jonas Brothers–moonlights as a cheesy TV weatherman, rocking a 1970s-style outfit and oversized sunglasses, in a new ad for Tanqueray Sevilla…
Pilsener, a leading beer brand that has served Ecuador for nearly 110 years, unveiled a new campaign celebrating Ecuadorian pride, which has helped the population endure the roughest moments of pandemic. The newest English-language spots tell true stories of medical professionals whose generosity and tenacity work to heal their country, one patient at a time….
As the delayed UEFA Euro 2020 tournament nears, sponsor Heineken’s new campaign hopes to stir a little extra good-hearted rivalry among football fans this year, because hey, we all deserve a little extra mischief after the year we’ve had. Created by Publicis’ Le Pub, the “Finally Together” campaign encourages fans and consumers to enjoy a…
Having invested more than 30 million pounds ($42 million) into the U.K. pubs and hospitality sector during the lockdowns enforced by the Covid-19 outbreak, Guinness has released a campaign to welcome their reopening. The #LooksLikeGuinness campaign from AMV BBDO is led by a 40-second film that offers glimpses of everyday sights that vaguely resemble a…
As Michael Scott once asked, “Do you think doing alcohol is cool?” This summer it might be, thanks to a Cutwater Spirits promotion offering fans a chance to win free Cameo messages from stars of NBC’s enduring sitcom The Office. San Diego-based Cutwater, known for its canned cocktails and bottled alcohols, has partnered with Cameo…
Sandwich chain Subway is handing over its in-store radio network to Kurupt FM for a weeklong comedic takeover. The U.K. stunt, led by PR firm Taylor Herring and its in-house production company, St Marks Studios, will hear the Bafta-winning comedy stars broadcast daily shows from May 17 to customers. An online miniseries featuring the takeover…
As the U.K. government confirms its intent to ban advertising around products that are high in fat, salt and sugar (HFSS), the advertising industry voices its disagreement with the rationale behind the decision. The ban, originally announced last fall as part of the Tackling Obesity strategy, outlines a plan to restrict advertising on certain food…
Burger King will be the first to team up with Angry Birds creators Rovio Entertainment and tech developer Zappar to deliver an immersive augmented reality (AR) experience as part of its King Jr kids meals. Through the packaging or accompanying merchandise bearing a QR code and Zappar’s WebAR technology via mobile phone, the user will…
Over the last year, few sectors have sustained a blow like the one dealt to restaurants. Despite the well-publicized uptick in takeout business, the industry still lost an estimated $270 billion during the first 13 months of Covid-19, according to the National Restaurant Association. But now, for the first time in a while, many restaurant…
KFC is showcasing its consumer base’s love for chicken in a new campaign, including the return of its “Finger Lickin’ Good” slogan. As restaurants reopen across the U.K., the latest ad from Mother will promote the KFC original recipe with “Your Chicken Could Never,” which looks at the love it inspires among customers. The slogan…
Some believe that as we walk through the doors of success, it is important to hold them open for others as we go. That is exactly what Kraft and the Mayo Man are doing with the 2021 Kraft Mayo Draft. The so-called Mayo Man was made famous by utterly weirding people out during a 2019…
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