The thing about news is it happens all the time, every day. That can blur weeks into months and months into holy crap, it’s somehow the end of another year. So I asked Adweek’s reporters and editors to take a moment and take stock of all their hard work in 2021 to choose their favorite…
TikTok is letting people take a bite out of something besides its endless video content. The video creation platform is teaming up with Grubhub and Virtual Dining Concepts to debut some 300 TikTok Kitchen delivery-only locations across the U.S. in March, with plans to expand that number to more than 1,000 by the end of…
It’s been more than three years since the Mondelez-owned chocolatier Cadbury refocused from being a brand that would deliver “joy” to one that could inspire kindness in consumers. That strategy is apparently turning around the fortunes of the company, it says, and is it is one that will continue into next year too. Acquired by…
With the advent of the internet, many major cultural staples went by the wayside, such as arcades and video rental stores. Another often-forgotten element of the past is the phonebook-sized gift catalog that many retailers would send en masse during the holiday season, showcasing photos of mail-order items next to enthusiastic product descriptions. Canadian casual…
With a degree in chemical engineering, Linda describes her path to CMO as a series of doors that opened to new opportunities. Her resume boasts research and brand roles at CPG giants like P&G, General Mills–not to mention two CMO roles prior to becoming CMO of Campbell Soup Company. Now, Lee is talking all about…
Gaming universes are developed to offer escapism and to allow players the chance to have experiences their own reality cannot deliver. That may include shooting zombies, winning a Formula 1 Grand Prix or beating all opponents in a fight to the death–but another area where imagination is included can be around the food that characters…
Who doesn’t love a muffin or a brownie in the afternoon? Well, convenience store chain 7-Eleven’s new campaign would indicate that in Sweden they love them more than most. In fact, they are very passionate about such sweet treats. A campaign for 7-Eleven, created by agency ?kestam Holst NoA, highlights both as ideal ingredients for…
The London Zoo doesn’t normally make news across the pond, but it did last week when its resident mob of meerkats (Timone, Penelope, Meko, Frank and Dracula) got together to begin counting down to Christmas. And how might meerkats do that? By gathering around what’s possibly the world’s first meerkat Advent calendar. Hammered together from…
If you were excited to watch ABC’s live reboot of Diff’rent Strokes and The Facts of Life, you were probably just as excited to see the ad breaks were also infused with intense retro vibes. Maximum Effort, the creative agency run by Ryan Reynolds and longtime collaborator George Dewey, created no less than seven spots,…
While the festive period is generally portrayed as a joyous time, it can also be stressful and have a negative impact on people’s mental health. More than half of adults are worried about the mental health of someone they know this Christmas, according to a survey by the U.K.’s Mental Health Foundation. Walkers (known as…
‘Tis almost the season for McDonald’s latest celebrity-backed partnership, The Mariah Menu–a full menu of beloved items courtesy of the Queen of Christmas herself, Mariah Carey. But before the supersized deal launches on Dec. l3, the brand is releasing an official, festive 30-second spot to kick things off. While previous Famous Order ads have been…
El Pollo Loco is cooking up something other than chicken: a new line of merch that celebrates the brand’s Mexican roots. This week, El Pollo Loco launched Loco Gifts and Gear, its first-ever merch store. In collaboration with food and beverage agency Edible Inc., the online shop will bring El Pollo Loco’s heritage and brand…
The holidays are synonymous with family, generosity and, of course, hideous sweaters. While Panera Bread isn’t planning on handing out tinsel-trimmed cardigans anytime soon, the brand is offering something even better: coffee cups. And unlike similar offerings from competitors like Starbucks, these reusable cups are pretty ugly, thanks to the graphic design expertise of TikTok…
Looking to make inroads in its fan experience and community initiatives, Taco Bell has named Sean Tresvant global chief brand officer. In the role, Tresvant will spearhead worldwide marketing efforts that drive culture and initiate change. He will also work on strategic omnichannel initiatives and digital customer touch points while sharpening the Yum Brands company’s…
Sabra CEO Joey Bergstein shared how ecommerce can transform a one-time hummus buyer into someone who regular has the chickpea dip on their shopping list at Adweek’s Commerce Week. Bergstein spoke to Rachel Tipograph, CEO of ecommerce platform MikMak, and Sarah Hofstetter, president of ecommerce-analytics company Profitero. Together, Tipograph and Hofstetter host the podcast Brave…
Starting with his appearance in a 2019 Super Bowl ad for Bubly, pop star Michael Bubl? has been playing a persistent and self-deprecating vandal, defacing cans of the sparkling water and insisting the PepsiCo product was named after him. It wasn’t. Until it was. The brand, for its first holiday flavor, will launch Merry Berry…
McDonald’s has its much-ballyhooed Mariah Menu, along with previous blockbuster Travis Scott and BTS collaborations. Popeyes, meanwhile, has a new endorser and franchisee in Megan Thee Stallion, Tim Hortons snagged Justin Bieber for a self-referential line of breakfast treats, and Dunkin’ drink The Charli was crafted with TikTok star Charli D’Amelio. But smaller fast food…
It begins as a sweeping love story. During an idyllic summer on a Greek beach, a couple fall in love, with the man passionately declaring, “I want you to be mine. Only mine.” But as time passes and the couple grow closer, the story takes a dark turn as his treatment of her grows increasingly…
Reaffirming its policy of creating “Random Acts of Kindness” for customers, the U.K.-based international coffee chain Pret a Manger is aiming to drive more regularity from consumers as it trials its first loyalty program with rewards that range from cookies, coffee and even free popcorn. From Nov. 30, “Pret Perks” will start beta testing beginning…
Crisp, steaming fries and cold beer. It’s a combination that’s become nearly universal, but its origins are profoundly Belgian. So when Anheuser-Busch InBev was looking for ways to create more brand awareness in Colombia for Stella Artois, a lager with a rich Belgian history, the marketing team turned to a pairing with more than 200…
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