Newly named Pinterest CEO Bill Ready boasts an extensive background in commerce and payments from previous roles at Google, PayPal, Braintree and Venmo, so it should come as no surprise that the company’s first major feature reveal under his watch is centered on shopping. Pinterest introduced four shopping-related updates Thursday: the Pinterest API (application-programming interface)…
Instacart is working with Walmart to bring Canadians a new virtual convenience store format as the grocery app faces competition from a raft of speedy new delivery services. Called Walmart Now, the online shop offers thousands of products from 10 Walmart locations in the Toronto area, with delivery fulfilled by Instacart in as quickly as…
The past six months has been a game of whack-a-mole for Instacart as multiple challenges have arisen for the grocery delivery brand. A business darling during the pandemic, Instacart cut its valuation by almost 40% to $24 billion in March after originally being valued at $39 billion after its most recent funding round in 2021….
Generation Z is the largest demographic group when it comes to online shopping and social commerce. However, according to new research from customer experience platform Emplifi, they are not satisfied with their experiences. Emplifi conducted a survey of more than 1,000 consumers in the U.S. to learn more about what they expect from their social…
On this week’s episode of Brave Commerce, Claudine Patel, CMO of Post Consumer Brands joins hosts Rachel Tipograph and Sarah Hofstetter to discuss customer relationships in the CPG eCommerce space. Patel speaks on how everything a brand does impacts how consumers see them. The three of them discuss inflation, and Patel explains how to assess…
Ebay is buying non-fungible token (NFT) marketplace KnownOrigin in a bid to broaden its inventory of collectibles into the virtual realm. The online auction site said this week that it has closed a deal to purchase the U.K.-based startup for an undisclosed sum. The acquisition comes after Ebay began allowing NFT sales last year and…
Twitter and Shopify unveiled a new partnership at Cannes Lions Wednesday that gives all U.S. merchants on the ecommerce platform the option of tapping into the social network to find potential customers. Twitter product lead, shopping Justin Hoang and Denise Teng of its product team said in a blog post Wednesday, “With our Twitter shopping…
On this week’s episode of Brave Commerce, Gentiane Barret, global ecommerce lead at French healthcare giant Sanofi, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss how her nonlinear career has contributed to her success. Barret explains how she uses the innovation skills she developed from her time at Google to impact her current role…
Roku wants streaming to be the next ecommerce shopping destination and teamed up with retail giant Walmart to make it happen. The companies describe the partnership as a “first-of-its-kind,” bringing commerce to TV ads, and viewers will now be able to purchase products fulfilled by Walmart directly from Roku, moving beyond the QR code. “Through…
After starting as a one-day event, Amazon’s Prime Day grew to a 36-hour experience, then a 2-day ecommerce extravaganza. This year, Prime Day will again be a 48-hour flash sale beginning at 3 a.m. ET on July “12. Prime members in 20 countries, including the U.S., China, Italy and Mexico, can take part. And for…
Twitter dropped its newest shopping feature like it’s hot with its introduction of Product Drops Wednesday. Product Drops let merchants tease new products and provide more product details natively and, more important, enable interested shoppers to set up reminders via Twitter. Staff product manager Justin Hoang and engineering manager Siddharth Rao explained in a blog…
Since January, British health and beauty retailer Boots has been transitioning its brand purpose from one based on making people feel good to another centered around its role in supporting customers through every stage of life, whether it’s buying a new lipstick for a wedding, picking up emergency tampons or collecting a vital prescription medicine….
The food and home goods publisher Food52 laid off 21 employees Thursday evening, a figure that represents about 15% of its total staff, the publisher confirmed to Adweek. The cuts primarily affected the editorial team, which has been thinned to a headcount of 15. The remaining editorial staff, as well as part of its creative…
After rising to historic peaks during the depths of the pandemic, some publishers’ affiliate businesses have slowed or declined in growth this year due to a variety of factors, tempering hopes that the programs could help media companies withstand market fluctuation. Conversations with media executives and proprietary data shared with Adweek by the affiliate marketing…
Once largely closed off to the world, today’s China is a new frontier for opportunistic brands. The sheer scale of the country coupled with the fervor of a consumer base still energized by the relative newness of a semi-open market make for a standalone combination in the world of consumer goods. Obviously, anyone who has…
Massive shifts in the advertising landscape are forcing CPG brands to explore new platforms and channels for their advertising spend. P&G’s Marc Pritchard recently called for a shift away from upfronts and toward programmatic TV ad transactions. Mobile in-app advertising, especially on Facebook, is suffering in the wake of Apple’s privacy changes. And open web…
Despite its thousands of superstores across the United States, Walmart could soon lose its status as the country’s biggest retailer to Amazon’s massive online shopping business, a new report projects. The study, published by digital commerce service Edge by Ascential, predicts Amazon will surpass Walmart in its share of the overall U.S. retail market in…
The Land of the Rising Pin? Pinterest ads are now available for all businesses in Japan, making the country its 31st ads market and its third in the Asia-Pacific region, following Australia and New Zealand. The platform’s partnership with Shopify was also extended to Japan, giving merchants there the ability to add product catalogs to…
Snapchat now allows users to share eBay listings in Snaps on the social networking platform. When someone shares an eBay listing in a Snap, viewers will be able to tap the listing to view it on eBay. Our guide will show you how to share an eBay listing in a Snap on Snapchat. Note: These…
In today’s world of converging experiences, BuzzFeed found opportunity and success in the livestream shopping space. In 2021, the company streamed more than 60 different live shopping events that attracted more than 4.4 million visitors. With an audience who watched over 1.1 million minutes of content, BuzzFeed is integrating the real world with the virtual…
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