One day in 2002–or thereabouts–a hungover man struggled through the door at 713 S. Las Vegas Blvd. In his arms was a large and heavy plaster sphinx that he needed to get rid of, fast. He’d come to the right place: the Gold & Silver Pawn Shop. A locally renowned business since 1988, it’s also…
Editor’s note: Today’s column is part of a series with Snap on augmented reality. Below, Kathleen Gambarelli, global head of product marketing for performance solutions, demonstrates two key ways that AR technology can instill confidence and inspiration in consumers–and the brands trying it out. From the groceries in our fridge to the shoes on our…
Snapchatters can now share listings from eBay directly via the Snapchat camera on Android and iOS following an integration between the application and the ecommerce site, revealed Thursday. The integration enables Snapchat users to share items on eBay that they are interested in, or selling, with their friends on Snapchat, while eBay sellers can share…
Katie Kirkpatrick, vp of digital commerce at Bacardi, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss how the digital shelf influences omnichannel consumers. She talks about how employees are inspired to develop an “ownership mentality” and take pride in their work at Bacardi. They also take a look into the future of alcohol ecommerce…
Today, beauty brand L’Or?al and travel site Tripadvisor have teamed up to create a procrastinator’s paradise, making it easier for people to shop for travel essentials for their upcoming trips. With the campaign, L’Or?al product recommendations appear as native ads when someone uses Tripadvisor’s search and booking function. Clicking on the ad sends people to…
As the 7th annual Prime Day approaches in July, Walmart announced its own member-specific sales event, Walmart+ Weekend, which is slated for June. Deals will be available in categories like electronics, apparel, home goods, toys, school supplies, art supplies and appliances from June 2-5. However, only Walmart+ members–which, per reports, number anywhere from 11.5 million…
While Amazon’s push to have consumers do more shopping over voice platforms still hasn’t quite caught on, the company is still hoping Alexa will come to play a role in its customers’ trips to the grocery store. The ecommerce giant rolled out a new feature this month that will allow users to upload receipts from…
Every organization seems to have an employee that makes meetings miserable by rejecting any idea that’s not theirs. Ecommerce tech platform Commercetools and Chicago-based b-to-b digital agency Walker Sands cast Arrested Development and BoJack Horseman star Will Arnett to embody both that frustrating coworker and a dated, inflexible commerce mindset in “The Naysayer Campaign.” The…
The mobile gaming industry has exploded over the past few years. According to the 2021 Global Games Market Report, the global gaming market is now worth more than $98 billion. It is projected to go beyond a whopping $272 billion in the next decade. Mobile gaming is now more financially lucrative and diverse in audience…
As Bark looks to continue its expansion, the maker of the monthly subscription service BarkBox and other dog-friendly merchandise has hired Cindy Gustafson as its new chief marketing officer. Gustafson will be responsible for boosting the Bark brand and managing customer experience across the company’s multiple product categories. She will also be tasked with growing…
Casper, the DTC mattress and bedding maker, is known as much for its fun and quirky campaigns as it is for disrupting the category when it first came onto the scene nearly a decade ago. But the brand really wants to be known for what it claims it does best: Making innovative mattresses and bedding…
Marie-Jeanne Matei, vice president of ecommerce at Ferrero, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss how to stay on shopping lists in a constantly evolving market. Marie-Jeanne talks about Ferrero as a confectionary brand, and how they manage to stay relevant to consumers. She speaks on the importance of strategically executing paid media…
The digital media company Dirt, a blockchain-based publisher covering entertainment, has generated roughly $90,000 in one year by selling non-fungible tokens that will soon double as subscriptions. The effort offers a new framework for publishers looking to capitalize on reader support and diversify revenue streams. At Dirt, its NFT releases provide revenue but they also…
Best Buy is moving beyond its staple electronics lineup, adding beauty gadgets, yard products and personal electric transportation to its in-store and online selection. The retailer will begin carrying the new categories across hundreds of stores and online as part of a two-year plan to expand its business into new areas that have proven popular…
On this episode of Brave Commerce, Sara Aubitz, director of customer insights and analytics at Clorox, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss embracing and building an ecommerce business from scratch. Coming from a sales and merchandising background, Aubitz speaks on how she transitioned to work in CPG ecommerce. She talks about how…
For two straight years, we watched ecommerce sales boom as a result of rapidly changing consumer buying habits. And as a result, the 2021 Q4 shopping season saw several brands and platforms testing live shopping to further enhance the online shopping experience. In 2019, live shopping generated approximately $60 billion in total global sales, with…
Retailers have been increasingly turning to augmented reality as a way for consumers to try on products remotely, especially as the pandemic has made the prospect of visiting a physical fitting room potentially dicier at times. Much of these efforts have focused on categories like makeup, shoes and sunglasses, where this technology is somewhat easier…
Stitch Fix and Keegan-Michael Key are encouraging men to move on from relationships that are hanging by a thread. In fact, the online styling and shopping service and the Emmy-winning actor, comedian and producer even wrote a song about it for a new campaign, “Stitch Fix It.” In the video for the unconventional breakup ballad,…
“This is the way” to keep the candle burning on a 45-year-old franchise. Homesick, the DTC fragrance brand owned by Win Brands Group (WBG), is launching its first Star Wars collection on May 4, which is universally known to the beloved franchise’s fandom as Star Wars Day. Fans–and the people who lovingly indulge them–can sign…
On this episode of Brave Commerce, Best Buy president, Keith Bryan joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the evolution of digital commerce and media. Since technology shoppers typically take longer to make a decision on a purchase, Keith talks about the need for first-party data to curate customer-centric advertising. This includes creating…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
