Across all of the different search landscapes, retailers will likely see some of the biggest changes in years to come. Google is trying everything it possibly can to make up ground in the commerce space. This has resulted in more aggressive testing in what types of results it shows users–in other words, it’s attempting to…
Sometimes, the job you want doesn’t exist yet. Or the role you’re looking to fill needs a little tweaking. So, you make it your own. On this episode of Brave Commerce, Church & Dwight’s chief digital growth officer Surabhi Pokhriyal joins hosts Rachel Tipograph and Sarah Hofstetter for a second time alongside CMO Barry Bruno….
The wedding industry was severely impacted by the COVID-19 pandemic in 2020. Nearly half of couples (47%) postponed their wedding reception to a new date according to The Knot, the 25-year-old media, commerce and technology platform that is all things weddings. Now, the industry is booming. 94% of weddings planned for 2021 successfully took place…
The handing down of a car from parent to child is a rite of passage that ends up with them trying to look cool while driving a sky-blue Fiat Punto, hoping to impress their friends. That’s an issue that online marketplace eBay has focused on in its latest ad as it continues to promote its…
Omnicom Media Group has signed a deal with shoppable video platform Firework that will make the startup’s short-form and livestreaming capabilities available to all of the agency holding company’s clients. The agency giant is hoping the partnership will give its growing roster of clients in the online retail space better access to tools that will…
This week, U.K. retailer Argos (purveyor of everything from FitBits to futons) opened the doors to its very own hotel concept in collaboration with Pinterest. While at first glance the immersive experience may seem like yet another colorful brand pop-up, a closer look finds it’s part of a bigger strategy from the chain to retell…
Eloquii, the plus-size fashion brand owned by Walmart whose devoted customer base has given the company new life in ecommerce, has catwalked into the OTT space. Citing the decline of linear television viewership and a desire to tap into the targeting capabilities of OTT–which, per research firm eMarketer, has the potential to reach over 55…
Returns continue to be a point of friction in an otherwise frictionless ecommerce experience, so fin-tech company PayPal is expanding its Happy Returns Return Bar concept to the retailer Ulta Beauty. With the addition of 1300 U.S. Ulta stores, PayPal’s Return Bars will be in more than 5000 locations by the end of 2022. As…
Nike’s Air Max sneaker has gained a cult following among Millennials since its debut in 1987 but, 34 years later, the brand faces a challenge: how do you make the shoe relevant to a younger generation? Nike’s answer was to head to the metaverse and enlist kids to create a digital world centered around the…
Jewelry maker Alex and Ani is no stranger to adopting new technology to connect with customers. But a serendipitous meeting between two executives recently took this practice to another level. Kate Robinson, evp of strategy for the brand, met Shachar Orren, co-founder and CMO of Disney-backed content platform Ex.co, met at a networking event for…
With the Covid-19 pandemic entering its third year, many retailers continue to struggle meeting the demands of consumers who are increasingly shopping through a mix of online and in-person channels. A new survey from location marketing agency Uberall and research firm Forrester asked more than 200 companies in the U.S. and Europe with over 150…
Since the pandemic began, we’ve seen a recession, severe supply chain shortages–with the dollar losing its value almost 1% every 30 days–and inflation hitting the highest rate in four decades. For many brands, these challenges called for rapid digital transformation, all while staying true to brand values and strengths. Here’s a showcase of two brands…
Direct-to-consumer razor brand Harry’s and big-box retailer Target generated a lot of buzz in 2016 when they announced a partnership intended to marry the best of DTC with physical retail. Shortly after, according to research from analytics firm Numerator, Harry’s sales tripled as big-name competitor Gillette saw a “substantial decline in share” at Target. Today,…
Sugarfina, the luxury candy brand whose Champagne-flavored gummy bears have become ubiquitous treats coveted by fashionistas, influencers and stylish brides, has joined a growing list of retailers enabling buy online, pick up in store (BOPIS) capabilities at its U.S. locations. The company recently extended its partnership with software giant Adobe–which began a few months prior…
As pickup and delivery service Instacart continues to grow, the brand is updating its look. Rather than focus on the orange carrot, an image that suggests groceries, the emphasis has shifted to the carrot’s green stem, which serves as an arrow. When Instacart debuted a decade ago, the company delivered nothing but groceries. That’s no…
Learning to let go of societal expectations and live more freely can be the key to happiness. One convenience chain is daring its customers to consider the possibilities when they throw caution to the wind. Convenience store Sheetz is teaming up with agency Joan to ask, “Why the Sheetz Not?” in a widespread campaign launching…
Twitter rolled out social commerce feature Twitter Shops in beta Wednesday for select merchants and managed partners in the U.S. Merchants that are part of the test group can choose up to 50 products to showcase on Twitter, free of charge, and people can view those products on their brand profiles. Profiles of merchants with…
In a particularly celebrity-heavy Super Bowl, Carvana opted instead to use a relative unknown who nevertheless seemed somewhat familiar. And that, of course, is because the star of its ad was the Oversharing Mom. The central premise behind the spot is viewers can trust the car-buying platform to take care of their mothers. Carvana brought…
For many business owners, getting your products or services seen is a major part of the climb to success. For historically-marginalized genders, that can provide a bigger challenge when resources and opportunities are comparatively limited. In celebration of Women’s History Month, online grocery platform Instacart is expanding its Ads Initiative. Pledging up to $1 million…
After spending so much time at home during the Covid-19 pandemic, the return to public spaces can feel stressful and uncomfortable. Washable rug brand Ruggable is playing on that conflict by working with marketing agency Red Antler on its first-ever national brand campaign “Take the Floor,” which launched March 1. A 60-second spot shows frazzled…
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