Facebook Live Shopping became the latest victim of the emergence of Reels on Facebook and Instagram, as parent company Meta said Wednesday that it will sunset the option as of Oct. 1. Live Shopping will still be available on Instagram for merchants who have an Instagram Shop with Instagram Checkout. The company said in a…
U.S. retailers might not have a happy holiday season, according to the results of a new survey on consumer habits from ecommerce service provider Digital River. The data showed 38% of U.S. adults expect to spend less at Christmas, compared to 32% who don’t plan on cutting costs. The survey also found most consumers have…
The Andie Swim team is having one crazy summer. Fresh off launching its recent collection of swimwear designed in collaboration with Demi Moore, the DTC swim brand launched its latest campaign “Comfortable Looks Good on You” to spotlight the versatility of one of its hero styles. The campaign features 65 models chosen from an open…
Ecommerce platform Shopify has laid off 10% of its global workforce, with its chief executive telling staff in a memo the business made the “wrong bet” on how long a pandemic-fueled surge in online shopping would continue. The Canadian company reported 10,000 employees at the end of 2021 in a securities filing. By the end…
Babylist is expanding its family… of services. The vertical marketplace and ecommerce platform for all things baby and beyond has launched a full-service content studio, called The Push. It joins Babylist’s suite of offerings for brand partners looking to connect with the platform’s 8 million customers, 3 million email subscribers and more than 1.7 million…
On this week’s episode of Brave Commerce, Brie Olson and Alfred Chang, the President and Co-CEO of PacSun, join hosts Rachel Tipograph and Sarah Hofstetter to discuss consumer identity. Brie and Alfred speak on how PacSun, as a clothing brand, is catering to evolving views on gender and gender neutrality. They explain how they promote…
Many people may have forgotten that before it became a tech and ecommerce behemoth, Amazon started as an online bookseller in 1994. Nearly three decades later, Amazon is celebrating the roots of its business with a major campaign for its books division. The goal of the campaign, titled “That Reading Feeling Awaits,” is to inspire…
Two years after the ongoing pandemic upended the retail and ecommerce market, we continue to see brands and retailers evolve. They’re experimenting with new technology, building out their media networks and, of course, enhancing the customer experience. It’s a never-ending job to stay on top of constantly changing consumer behaviors. This year, Adweek’s Commerce Awards…
After seeing an explosion of adoption during the pandemic ecommerce boom, the buy now, pay later space is experiencing growing pains in the United States as consumers and investors tighten their purse strings amid a period of economic uncertainty. Swedish delayed payments giant Klarna recently saw its valuation slashed to $6.7 billion–around a seventh of…
The adult beverage category is in a state of disruption, with the implications of evolving consumer demographics having been greatly exacerbated by two years of pandemic-altered habits. Today, the youngest generation of adult beverage consumers is discovering, buying and consuming spirits in entirely new ways, while older generations are expanding their horizons and altering their…
Shopify extended its long-standing partnership with Google () to YouTube, enabling merchants on its commerce platform to integrate their online stores with the video platform and potentially reach its 2 billion-plus monthly logged-in users. Shopify explained in a blog post, “Today, every brand is focused on one thing: connecting with their audience. Meaningful engagement with…
Prime Day came at a fortuitous time this year for both Amazon and the millions of shoppers looking for bargains to offset the stress of historic inflation. And that’s led to the biggest shopping event in Amazon’s history, which ended at midnight today. According to the DTC giant, shoppers bought more than 300 million items…
Though summer still feels far from over, retailers are prepping for back-to-school season. And this year, it’s going to be more expensive due to supply chain issues and inflation, which, at 9.1%, hit a 41-year high this week. According to the National Retail Federation, 84% of shoppers expect to see increased prices this shopping season,…
StockX isn’t looking to shed its reputation as a premiere destination for sneakerheads, but it doesn’t want to be fully defined by it either. The online marketplace for resellers launched its new global brand platform, Own It, with the hopes of attracting tastemakers who also happen to be in the market for coveted designer apparel,…
If you’re familiar with Untuckit, the 10-year-old clothing company that designs collared shirts for men to wear untucked, chances are you’ve come across its first TV commercial. The 30-second spot features founder and executive chairman Chris Riccobono walking down a street in New York City. He looks intense and focused. Maybe even a bit mean….
Vox Media has named Priyanka Arya, who joined the company as part of its December merger with Group Nine Media, to oversee its consumer revenue efforts, an indication of the importance of this stream amid an uncertain economic outlook. Arya, who begins in the role July 18, previously worked as svp of strategic development at…
On this week’s episode of Brave Commerce, Charlie Chappell, vp of media at The Hershey Company joins hosts Rachel Tipograph and Sarah Hofstetter to discuss retail media. Chappell discusses Hershey’s company structure, which emphasizes alignment among media, creative and growth. He explains the importance of streamlining any touchpoint with which the consumer interacts. The three…
Let’s say you had a killer crowdfunding launch for your product. Thousands of backers, smiling faces, great expectations. Against all odds, your campaign got funded and you delivered your product to your customers (mostly) on time. Now you’re thinking of turning it into a scalable business and, depending on your level of technical and marketing…
Throughout his 50-year career in menswear, George Zimmer has seen, selected and sold pretty much every variety of sport coat, from single-breasted to double, corduroy to cashmere, houndstooth to plaids to pinstripes. But despite the millions of jackets he’s looked at, there’s one he can never forget. It’s a 100% polyester number. Big lapels. In…
Full “Disclosure”: Andie’s new swim collection might be a “Ghost” by the time you read this. That’s because the DTC swimwear brand’s latest collaboration is with the actor, producer, best-selling author, songwriter and women’s rights advocate Demi Moore. The trailblazing multihyphenate’s limited-edition line comprises 10 pieces inspired by Moore’s personal collection of vintage swimsuits. With…
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