Gymshark is bringing the online, offline. The British brand’s first bricks-and-mortar space has just crashed into London’s Regent Street, featuring racks, a “sweat room,” green juices, VIP personal shopping and more. “I want to create a 100-year brand here,” Gymshark chief executive (CEO) Ben Francis as he gave Adweek a tour of the space. “I…
Keeping track of your beauty sleep and overall health and wellness just became even more stylish. The Oura Ring enjoyed an unexpected boost in social mentions last year when celebrity “influpreneuers” Kim Kardashian and Gwyneth Paltrow inadvertently kicked off the #ourachallenge by sharing their sleep scores with fans on Instagram. Now, the wearable tech company…
On this week’s episode of Brave Commerce, Sucharita Kodali, vp and principal analyst at Forrester, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss financial business strategy and consumer spending habits. Kodali shares her thoughts on how consumers are spending despite inflation, the post-pandemic commerce landscape and how habits will change over the next year….
“We believe that the internet should not evolve to become one big mall called Walmart or Amazon. We really want to give the small brands rocket fuel so that they can compete with the best technology,” explained Magne Hattland, vp and head of Pio, a fully automated ecommerce fulfillment service from Norwegian storage company Autostore….
This week’s edition of Marketing Morsels is stuffed with delightful samplings from Shopify and Maximum Effort, Burger King, KFC, Archer Roose and many more. Enjoy the assortment! Morsel #1: Elwood Edwards of AOL fame returns for Shopify Elwood Edwards, best known to audiences of a certain age as the voice of AOL’s voice alerts (“You’ve…
In recent years, opulence and maximalism in interior design have given way to minimalist, neutral palettes. The pervasiveness of grey and beige as trending colors on platforms like Pinterest and Instagram has given rise to “greige”–a portmanteau Argos believes is stifling creativity. That’s why the retailer has partnered with Ogilvy UK for a campaign that…
There was a time not long ago when Christmas d?cor before Halloween–or even Thanksgiving–made many consumers balk. But following the upheaval of the last two years, it’s fair to say shoppers are increasingly comfortable seeing Santa and the Mensch on a Bench alongside pumpkins. Retailers, of course, are more than happy to oblige. Take Amazon,…
The Jetsons cartoon series premiered on Sept. 23, 1962, featuring the eponymous family living in the high-tech future of 2062. Most memorable, perhaps, was Rosie the Robot, the family’s android maid. And while we are still 40 years away from the period depicted in the show, we still haven’t seen anything close to Rosie 60…
Mixed in with our friends on social media feeds are influencers sharing bits of their lives for our entertainment: furniture rehabbers, makeup artists, cleaning wizards and more. We like watching their lives and work–but how do we feel about them recommending products and services? Turns out they have more than a little clout. In a…
WhatsApp teamed up with Jio Platforms in India to roll out the messaging application’s first end-to-end shopping experience with ecommerce company JioMart, a joint venture between Jio Platforms and Reliance Industries. The Meta-owned app said the rollout is part of a strategic partnership between Meta and Jio Platforms to accelerate the digital transformation in India…
Advertising in the beauty category has sometimes been maligned for playing on people’s insecurities. But a new campaign from Lyko, a Sweden-based online beauty retailer, goes against these tropes by celebrating traits that could be seen as flaws. Created by Swedish agency ?kestam Holst NoA, the ads introduce the tagline “Every way is okay.” Instead…
The world’s largest agency network WPP has acquired e-commerce consultancy Newcraft to strengthen the online retail capabilities within Wunderman Thompson. The Netherlands-based business, which works with clients such as Ahold Delhaize, Pon Holdings, Yakult and JDE Peet’s, supports companies to reach their growth targets through digital means. The staff of 155 people, based in Amsterdam…
On this week’s episode of Brave Commerce, Mark Edmonson, chief marketing officer of Materne North America, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss diverse representation. He talks about his experience as a marketer and how he came to his current position with Marterne. Edmonson speaks on the importance of DEI and being represented…
On this week’s episode of Brave Commerce, Francesca Hahn, vp of digital commerce, ecommerce and DTC at Mondel?z International, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss seamless brand experiences for consumers. Hahn shares how online media is an extension of the brand. She mentions that the goal is to make the brand experience,…
Whipping up a gourmet breakfast can require a lot of hardware, from KitchenAid mixers to espresso machines. The same is true for taking on a major construction project, where circular saws and drill bits are just the beginning. Launching a workout channel? That means investing in technology like smartphones and tablets to capture all angles…
TikTok introduced its newest suite of commerce products, Shopping Ads, with the aim of enabling brands to easily build engaging consumer experiences that make shopping exciting and entertaining. According to a global research study TikTok conducted with Material earlier this year, 56% of TikTok users said ads on the video creation platform lead them to…
Members of the Pinterest Verified Merchant Program in the U.S. who use Shopify to sell their products on the platform will get the first crack at hosted checkout, a new experience that eliminates multiple steps from the checkout process for both customers and merchants. Pinterest explained in a blog post, “Usually, when people want to…
For the launch of its newest hero product and marketing initiative, the team at Prose enlisted an actual superhero. The personalized haircare brand partnered with actor, producer and “curl advocate” Lauren Ridloff for its “Curl Outside the Lines” campaign, which launched Aug. 9. Ridloff is the breakout star of Marvel’s Eternals, in which she made…
On this week’s episode of Brave Commerce, Clive Sirkin, executive chairman of Screendragon, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss business strategy. During the conversation, Sirkin shares the major blindspots he sees that most brands endure and the importance of learning from past mistakes and evolving strategies accordingly. Sirkin explains how to inspire…
Every day, thousands of brands compete on Amazon across multiple categories. Not all of them, of course, can thrive all the time. Marketing intelligence firm WARC’s Digital Commerce Index, or dComm Index for short, can help explain why. Here’s how it works: The WARC dComm Index scores brand performance on a scale of 0-100, with…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
