What makes a brand meaningful? That’s the question that ecommerce marketing platform Klaviyo and retail media research startup Future Commerce attempt to answer in a new report about which brands are shaping the future that consumers want to see and why. The report identifies nine different brand categories resonating with consumers, ranking nine brands within…
Walmart China has teamed up with Varcode to provide the retailer with a digital technology that allows it to track the freshness of perishable foods by scanning a barcode using a mobile app. “For a young company, we’re honored to be selected by Walmart on food safety,” said Joseph Battoe, Varcode’s CEO. “They are world-class…
The coronavirus pandemic has accelerated a move to ecommerce across all industries–and secondhand clothing is no exception, according to a report released today by ThredUp. Online resale is expected to grow by 23% this year, the report said, and the category is predicted to overtake the traditional thrift and donation segment by 2024. As the…
Buying glasses has traditionally followed a predictable flow. Following an optometrist appointment, patients speak with an often commission-incentivized optician about which frames and lenses to spend up to $400 on. In the 2000s, direct-to-consumer companies like Warby Parker, Zenni Optical and others disrupted the typical customer journey by streamlining the process and selling prescription glasses…
For U.S. apparel brands figuring out how to navigate life during and after the pandemic, partnering with ecommerce giant Alibaba has provided insights on how to bolster sales even with storefronts closed. But the success of these initiatives, undertaken by brands such as luxury goods purveyor Michael Kors or direct-to-consumer wool footwear pioneer Allbirds, goes…
Amazon customers stuck at home during the Covid-19 pandemic have been buying more pet food, kitchen tools, haircare products and athleisure wear. That’s according to a new study from web analytics firm SimiliarWeb, which looked at the buying habits of consumers on the ecommerce platform from January to April 2020, and compared it to the…
With retailers canceling orders from their wholesale partners given ongoing pandemic-related store closures, brands are rushing to embrace or accelerating their shift to a direct-to-consumer sales model. That’s because brands that rely primarily on a wholesale business model–in which third-party merchants sell their products–are now stuck with excess inventory and need alternative channels to get…
With the coronavirus pandemic keeping many physical retail stores shuttered and making photo shoots of all kinds more difficult, Adobe is experimenting with new ways for shoppers or models to virtually try on clothes. The software company outlined a new potential feature this week that uses artificial intelligence to transform a piece of clothing to…
Walmart is teaming up with resale platform ThredUp to offer preowned clothing, accessories, footwear and handbags on its website, as research shows growing interest in secondhand clothes among multiple generations of consumers. From a new page on Walmart.com, shoppers can find 750,000 secondhand items from brands like Calvin Klein, Nike, Coach and Michael Kors. In…
For Sierra Tishgart, co-founder of New York-based modern kitchenware company Great Jones, a “cardinal rule” of a DTC business in 2020 is that a brand’s value proposition can’t just be about pricing. “The value prop of a brand should–and can–be more creative in terms of what you’re offering. That is because there is more competition…
Amazon.com is positioned to win right now, but the Seattle-based behemoth isn’t the only winner. For people seeking to buy direct from the maker, Etsy.com is the way to go. Etsy reported first-quarter consolidated gross merchandise sales jumped 32% year-on-year to $1.4 billion. The Brooklyn, N.Y., company is also doing well on Wall Street. Shares […]
The post This Is Etsy’s Moment appeared first on Adpulp.
Crisis management and crisis communications are not disciplines that you want to learn on the job. Yet, on the job in the midst of a crisis is exactly where and when you will learn them. Some CEOs will blunder during this time of disease and turmoil. Others will excel, along with their brands. John Mackey, […]
The post Corporate America’s Leaders Get Crash Course in Crisis Communications appeared first on Adpulp.
Meet Li Ziqi. The 29-year-old is one of China’s biggest social media stars. She has 22 million followers on the microblogging site Weibo, 34 million on Douyin, and another 8.3 million on YouTube (which is banned in China). Ziqi lives in the village of northwestern Pingwu, Mianyang City, Sichuan Province, China. She began posting rustic-chic […]
There was no shortage of unusual things to talk about during last week’s 32nd annual Mobile World Congress, which took place in Barcelona and attracted more than 10,000 attendees. Nokia announced a phone with five cameras. LG’s new phone unlocks when users allow it to scan their veins. And on the last day of the…
Pinterest bills itself as a little island of inspiration on the internet–which, let’s face it, is not the most inspiring of places. At a session during the Shoptalk retail conference in Las Vegas, Pinterest CEO and co-founder Ben Silbermann connected the social visual site’s mission and its close alignment with commerce. As we are inherently…
Taking a page out of other companies’ playbooks, Google is bringing shoppable ads to search results on Google Images. Similar to such ads on Pinterest and Instagram, Google’s ads will let retailers tag several products on an ad. When users hover over them, they’ll see the price and brand. Google is also debuting “showcase shopping…
Almost a week ago, during what was supposed to be a routine earnings call, Gap president and CEO Art Peck shocked the industry when he announced that Old Navy was spinning out of the Gap Inc. umbrella and into its own company. In a keynote at the Shoptalk retail conference in Las Vegas, Peck explained…
Full-time NBA player and part-time tech enthusiast/investor Andre Iguodala is joining African ecommerce platform Jumia as an ambassador and a board member. Iguodala will promote business development and technology in the U.S. on behalf of Lagos-based Jumia, the online marketplace founded in 2012 that sells 6 million products from more than 50,000 brands in 14…
Dollar Shave Club is slowing but surely attempting to take over every man’s medicine cabinet. The Unilever-owned company that debuted a new fragrance line in November dubbed “Blueprint,” is rolling out a deodorant line called “Groundskeeper.” Made up of six products (which include butt wipes), the new line is a response to member feedback about…
If there’s one lesson that haunts every retailer, it’s not that the customer is always right but instead that consumers are deciding what they want in the shopping experience at a rate faster than companies are able to adapt. At the Shoptalk retail conference in Las Vegas, executives from Macy’s, Nordstrom and Facebook spoke about…
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