With the recent boom in demand for food deliveries, Ocado revealed a rebrand through the British online grocer’s largest national advertising campaign to date. Created by St Luke’s, the U.K. campaign features the strapline “The online supermarket,” with the ad ending with “There’s an Ocado Just for You” as it aims to offer a more…
Even if you have never downloaded TikTok, it’s hard to ignore its cultural impact. While TikTok has made stars out of some, like musicians Lil Nas X and Olivia Rodrigo–who mounted a historic ascent atop the pop charts with “Driver’s License”–it has also brought big wins to brands. Take Ocean Spray, which saw cranberry juice…
It’s no secret that Amazon has its fingers in a lot of pies. From trying to reinvent broadcast TV during its first-ever NewFronts to taking on Thursday Night Football a year early, the tech giant continues to move far past its initial purpose as an online bookseller. But it’s still a top online retailer, and…
Beauty brand Tula Skincare is continuing to capitalize on its influencer marketing strategy in 2021 after generating $56 million in earned media value last year, according to influencer marketing platform Tribe Dynamics. “As we approach a return to our new normal, consumer demand for skincare continues to be incredibly strong–especially for brands like Tula that…
DTC scrubs brand Figs is facing backlash over a video some viewers say is sexist, as well as demeaning to doctors of osteopathic medicine, or DOs. The video, which has since been pulled, but was saved by some Twitter users, depicts a bespectacled woman in pink scrubs reading the book Medical Terminology for Dummies upside…
For Cuts Clothing–a maker of T-shirts, polos and sweatshirts–the bubble created by the National Basketball Association in Orlando for the league’s playoffs proved to be the ideal environment for the brand to spread the gospel about the quality of its clothing. Heading into the tournament, the likes of Pat Connaughton of the Milwaukee Bucks and…
Instagram is adding more ways for people to shop without leaving its platform, saying Monday that shopping on long-form video destination IGTV is rolling out globally and adding that shopping will be tested on its Reels short-form video feature later this year. On the user side, people can watch and buy items in a few…
Instagram Shop began rolling out in the U.S. in July. This area of the photo- and video-sharing application allows users to browse and purchase products from a number of brands without leaving the app. When you use Instagram Shop, you can use a PIN (personal identification number) to confirm your payments. If you ever want…
The bike industry has seen a spike in engagement over the past few months due to the Covid-19 pandemic, even as other industries struggle. As Adweek previously reported, bike brands have seen an increase in sales and engagement throughout the pandemic as consumers pursue cycling to exercise in a safe, socially distant way. People are…
Instagram Shop began rolling out in the U.S. in July. The tab allows users of the photo- and video-sharing application to browse and purchase products from a variety of brands without leaving the app. If you want to add some extra security to your shopping experience, you can tell Instagram to always require your PIN…
Google will extend the availability of free product listings for retailers on its Google Shopping tab to more countries around the world by mid-October. As a response to the coronavirus pandemic, Google president of commerce Bill Ready said in April that search results in the Google Shopping tab would predominantly consist of free product listings,…
Instagram Shop began rolling out in the U.S. in July, giving users of the photo- and video-sharing application a way to browse and purchase items from brands without leaving the app. If you use a supported iOS device, you have the option to use Face ID to confirm purchases, rather than using your custom PIN…
Pinterest dubbed 2020 the year of the “Great Reboot,” and shopping was the focus of its latest reboot with several updates that were introduced Tuesday. The percentage of Pinners who visited places to shop on the platform was up over 50% in the first half of 2020, the company said, adding in a blog post,…
The holiday shopping season is The Season for Shops on Instagram. The Facebook-owned photo- and video-sharing network Monday rolled out a complete guide for retailers looking to prepare for the most lucrative time of the year. The Season for Shops provides details on creating a digital storefront using Commerce Manager and then using shopping tags…
If it feels as though commercials from the likes of Warby Parker, Casper and Dollar Shave Club are appearing less than they did prepandemic, there’s a reason. TV ad spend among top direct-to-consumer (DTC) brands is down 48% when comparing Q2 2020 with Q2 2019, according to a new report from TV measurement company Alphonso,…
Key Insight: Consumers see their pets as part of the family and want to make their well-being a priority. Sweet potato fry chews for dogs, freeze-dried minnows for cats and compostable waste bags are among the products in a new line of sustainable goods for pets from DTC brand Public Goods. A generation ago, these…
The Covid-19 pandemic has led to an unprecedented 2019-2020 NBA season. As the league suspended basketball for three months beginning in March, then instituted a phased return of teams to play within an NBA Bubble at Walt Disney World, teams had to rework their marketing strategies to digitally reach quarantined fans. The Milwaukee Bucks, who…
Walmart is heralding the launch of its Walmart+ membership program with a new campaign, “A Different Kind of Membership,” which will kick off with a 60-second commercial during the NFL opener on NBC tonight. According to a blog post, the campaign will also include digital, social, radio and experiential elements. They will feature vignettes from…
While in-stadium attendance at NFL games will vary by team this season, it’s a safe bet that football fans, like sports fans throughout 2020, will have to adjust to some changes beyond just seeing Tom Brady in a Tampa Bay Buccaneers uniform. For those already missing the olfactory experience in particular, enter some perhaps unlikely…
With more than 17 available toppings, Pizza Hut says its new Tastemaker deal–in which customers can choose up to three toppings on a large pizza for $10–provides 680 distinct combinations. Naturally, if you were to translate that figure into months, you’d get about 22 and one-third, which is precisely why Pizza Hut is heralding the…
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