Walmart is rolling out a new digital tool aimed at bringing the fitting room into shoppers’ homes. The big box giant’s new feature allows customers to choose a model that most resembles them and see how a piece of clothing looks superimposed on that person’s body. The launch comes nearly a year after Walmart acquired…
Are you a shy pooper? As in, do you shudder at the thought of having to poop within earshot of anyone? If so, razor brand Dollar Shave Club has a solution. In what could be eventually revealed as an April Fools’ Day prank, Dollar Shave Club announced it is developing a “brown noise machine.” Instead…
Retail media is at the top of many marketers’ minds as retailers amass huge amounts of ad dollars, chipping away at other platforms’ dominance. As a result, agencies contend with new expectations thrust upon them by clients eager to get into the retail media space and must step beyond the marketing organizations they are familiar…
Arts and crafts retailer Michaels has officially jumped on the retail media network bandwagon. In partnership with advertising company Criteo, Michaels’ network will offer sponsored products and display ads on Michaels.com, as well as off-site advertising. According to the company, the end result will be a better customer experience with “increased discovery of relevant products…
Imagine you’re trying to raise capital for your startup and potential investors question your ability to run a business while also raising children. That was the case for Joanna Griffiths, founder and CEO of DTC underwear brand Knix. About six months after closing a $53 million Series B round, Knix has turned this experience into…
For years, Noelle Downing, a lifestyle influencer with more than 450,000 followers on Instagram, wanted to partner with brands like Urban Outfitters and Free People. But it wasn’t until she turned to affiliate marketing that she sealed the deal. By posting links for products on her feed, she could prove that she could drive sales–plus,…
After two years of accelerated ecommerce adoption, it’s safe to say that the retail consumer experience (CX) will continue to evolve at a blistering pace in 2022. But how will 2022 differ from the previous two years? In a word: complexity. At the height of the pandemic, when stores were closed and vaccines weren’t yet…
Shopping platform Wish is the latest ecommerce company to throw its hat in the shoppable video ring. The platform’s parent company, ContextLogic, unveiled a new feature this week called Wish Clips, which allow merchants to create short videos that demonstrate their wares for users and link to their stores, carts or an option to purchase…
While the Los Angeles Rams were battling the Cincinnati Bengals during Super Bowl 56, another battle was taking place off the field. Between 6 p.m. and 10 p.m. ET on Sunday, Feb. 13, ecommerce analytics firm Profitero detected 6,548 instances of brands hijacking competitors by purchasing key search terms and appearing on product pages across…
Few new technologies have generated as much buzz in recent years as nonfungible tokens, or NFTs. As with social networks, virtual reality and cryptocurrency when they first hit the scene, the excitement surrounding these unique digital assets has led many to question whether they will live up to the hype. But NFTs are not a…
Building off online retailer Rakuten’s Super Bowl teaser, starring Ted Lasso’s Hannah Waddingham practicing an evil laugh, the brand has released its first full Super Bowl spot. The ad, “High Stakes,” finds cunning high roller Waddingham at the head of a long poker table, raising the stakes against another woman in what appears to be…
Petco, the pets retailer that rebranded as a health and wellness company in October 2020, announced an expanded partnership with online marketplace Rover.com to offer a range of pet services like pet sitting, boarding and dog walking. Customers will be able to access Rover services for dogs and cats directly on Petco.com. These services include:…
Performance marketing achieves immediate but often short-term results, which is the secret to its increasing prominence over the past decade. The data-driven practices and strategies associated with it often cut down on marketing budgets while maximizing ROI. But that doesn’t solve the growing problem of accessing customer data in order to develop long-term relationships. The…
For many, wealth is often connected to a certain gender and race. To shift that narrative, investment banking services BNY Mellon Wealth Management is telling a different story. To challenge stereotypes around wealth, BNY Mellon partnered with creative agency Havas New York on a campaign called “Do Well Better.” The effort highlights notable philanthropic and…
NBC’s Today Show and retail giant Walmart have teamed up to create a shoppable recipe and commerce destination called Today Table. In addition to expertise from Today and omnichannel shopping from Walmart, Today Table will feature a custom series of videos and recipe content targeted toward busy families with the goal of helping them plan…
Online grocery and delivery platform Instacart is introducing two new features to its Instacart Ads Manager platform. The goal is to build awareness of CPG brands, complementing its online checkout features and, ultimately, driving more sales. Top line A brand page will direct shoppers to in-stock products from retailers that were recently browsed or purchased….
There are many ways shopping has evolved during the pandemic, from curbside pickup to online grocery and contactless payments. But it’s Amazon’s latest retail experience–a high-tech clothing store that is slated to open later this year in Los Angeles–that is perhaps the clearest manifestation yet of how much consumer behavior has changed since March 2020….
After the Federal Trade Commission halted the sale of DTC shaving brand Billie to Procter & Gamble in 2020, Schick parent company Edgewell Personal Care bought the digitally native brand for $310 million in November 2021. Part of the stated goal of the merger was to move the brand into brick-and-mortar retail. That expansion begins…
BuzzFeed announced Friday morning that it has hired Melanie Summers, previously chief brand officer of content licensing company Driver Studios, to the role of senior vice president of consumer products–the latest in a series of masthead moves from the newly public company intended to amplify its commerce operations. In her role, Summers will lead global…
The automotive industry has been burdened as of late by shortages caused by Covid-19-related supply chain disruptions. Prices are skyrocketing and demand is outweighing supply, making buying or selling a car an increasingly complicated endeavor. This can be exponentially true when dealing with used cars. End-to-end ecommerce company Vroom is leaning into convenience and reliability…
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