Hasta La Creative!

Ikea is a family brand, except when it comes to showing dozens of Hot Malms in compromising positions.

A new website, HotMalm.com, shows loads of explicit (yet completely safe for work) photos of Malms—i.e., Malm beds sold by Ikea. The photos have captions like "Black Twin Malms Get Supermanned," "Hot Malm's Box Filled Up," "Check Out the Pussy on This Hot Malm" and (our personal favorite) "What a Little Tease." You can also search by category—Ebony Malms, Big Beautiful Malms (BBM), Mature Malms, Teen Malms, Blonde Malms, Animal on Malm, Exposed Malms and Twin Malms. All the photos link through to the Ikea site.

HotMalm.com is "dedicated to bringing you the hottest Hot Malm action on the Web," the site says. "Our diverse and international team prides itself on curating and maintaining the Internet's most comprehensive collection of Hot Malm videos, images and content. Hot new Malms are being stripped down, screwed and laid by the thousands every day, and it's our mission to expose them."

HotMalm.com was created by some Droga5 creatives and their friends, and was tweeted out by David Droga on Monday. But it's not an official Ikea project and is meant purely for entertainment.

"The idea for HotMalm.com built up over a span of three years," says Asa Block, who worked with Droga5 colleagues Spencer Lavallee and Jen Lu and two freelancers on the site. "My roommate and I were on the obligatory post-collegiate Ikea trip and buying new beds. Of course, we started giggling at the Malm series and before long, every time someone said the word 'mom' we would reply 'HotMalm.com.' Fast-forward three years and we are both grown men, still living in an Ikea furnished apartment, and still thinking way too much about this stuff. Now, we just have a website to show for it."

Block adds: "We have never watched porn."

Ikea has yet to comment, though it now seems unlikely that it will be moving its account to Droga5 anytime in the near future. Credits below.

CREDITS
Asa Block, Spencer Lavallee and Jen Lu of Droga5
Graham Douglas, freelance creative director
Adrian Cabrero, freelance Web developer

Another little something built by our best and naughtiest. http://t.co/D3ypi9xxyy

— David Droga (@ddroga) July 8, 2013

We’ll try to make this quick, but yes, Droga5 NY confirms that Daniel Gonda will be joining the agency, effective July 1, as group account director. The inquisitive-looking Gonda has spent nearly the last three years as VP/management director at Saatchi & Saatchi’s New York hub. Prior to said Publicis Groupe-owned agency, the exec had fairly lengthy, familiar stints on the account side at the likes of JWT, Euro RSCG and TAXI. Gonda’s hiring comes on the heels of Droga5 nabbing TBWA\Chiat\Day NY alum Robert Valdes as its head of interactive production. We’re checking to see what the former’s position exactly entails at camp Droga. Should have an update shortly. Update: Gonda will be overseeing Droga5′s Coke Zero and Newcastle Brown Ale accounts.

New Career Opportunities Daily: The best jobs in media.

Droga5 and publisher Hachette Australia recently bestowed upon Qantas frequent fliers an anachronistic little gift that will come in handy aboard Qantas flights when approved electronic devices must be completely turned off.

The agency's Sydney office packaged together a 10-book box set of previously published paperbacks "specifically edited to last just as long as each of Qantas's key routes." It's a fun idea, and Droga is playing the nostalgia factor to the hilt. "In this world of Kindles and iPads, it seems that the last bastion of the humble paperback novel is actually at 40,000 feet," says David Nobay, creative chairman of Droga5 Sydney. "You only need to look at the bulging shelves at any airport bookstore. Maybe it's the fact that everything seems so far removed from the real world up there."

All 10 books are by Australian authors: James Castrission, Tony Cavanaugh, Sean Fewster, Kimberley Freeman, Lian Hearn, William McInnes, Peter FitzSimons, Jack Marx, Rob Mundle and Roland Perry. The collection spans adventure, crime, women's fiction, literary, history and romance. The books are meant to correspond to the lengths of 10 popular Qantas flights (Sydney to Dubai, Melbourne to London, Perth to Singapore, etc.), with meals and other breaks factored in. Designer Paul Belford created a unique cover for each book.

"One of the greatest challenges in publishing is to remind people of the pleasure that reading brings, and that even though the online world is growing, there is still a romance in the printed page," says Fiona Hazard, publishing director of Hachette Australia. "At Hachette, we are always looking for new ways to bring stories and voices to life, so when Droga5 approached us to discuss this idea we jumped straight in. It's been great fun working with them to get this project off the ground."

Do you remember what life was like in Manhattan in 1993? The rats, the graffiti, the parties, the drugs, the … pay phones. Fear not. The East Village-based ad agency Droga5 and the New Museum have teamed up to give you a glimpse back in time—using that suddenly resurgent old communications device in the process.

Agency and client have launched "Recalling 1993," offering a raw, unfiltered listen to what was going on around New York City 20 years ago. The campaign turns pay phones into geo-located time capsules—dial (855) FOR-1993 from any pay phone in Manhattan, and you will hear a personal account of what was going down in that particular area in 1993, a pivotal year in the city's history. The recordings offer memories of everything from the World Trade Center bombing in the Financial District to the club culture at Limelight in Chelsea to the opening of Angels in America in Midtown.

The effort promotes a new exhibit at the museum, "NYC 1993: Experimental Jet Set, Trash and No Star," which is running through May 26. There are more than 4.5 hours of content in total—over 150 recorded oral histories from real New Yorkers—so hopefully you have some extra time on your hands. See more in the video below, and listen to a sampling of the stories at the link above. Credits below.

CREDITS
Client: New Museum
Campaign: "Recalling 1993"
Agency: Droga5, New York
Creative Chairman: David Droga
Executive Creative Directors: Ted Royer, Nik Studzinski
Associate Creative Directors: Ray Del Savio, Jerry Hoak
Copywriters: Colin Lord, Bryan Wolff
Art Directors: Jen Lu, Daniel Sumarna
Head of Integrated Production: Sally-Ann Dale
Executive Producer: Scott Chinn
Executive Interactive Producer: Lindsey Slaby
Producer: Jennifer McKenzie
Production Assistant: Goldie Robbens
Technical Director: David Justus
Creative Technology Lead: Fran Devinney
User Experience Director: Kathrin Hoffman
User Experience Designer: Eileen Tang
Associate Digital Producer: Ian Graetzer
Senior Print Producer: Jeannie O'Toole
Print Production Assistant: Annick Thomas
Brand Strategist: Matthew Gardner
Strategy Intern: P.J. Mongell
Researchers: Amelia Barry, Sarah Gancher, Bo Jacober
Group Account Director: Olivia Legere
Account Director: Caitlin Chandler
Account Manager: Louisa Cronan

The major competitors in digital music services are spending large sums on advertising campaigns that are meant to generate awareness, consideration and trial. The newest entrant in the ad club is Spotify, which plans on Monday to start its first campaign aimed at American music lovers.

Fim de ano e vários times de criativos jr e estagiários ganham a ingrata missão de “brilhar” no cartão de natal da agência. Algo que precisa ser sério, descontraído, atender aos sorrisos do chefes, dos prospects, clientes e funcionários. Precisa-se também deixar claro que a mensagem é “Boas Festas” pois temos clientes que não comemoram o natal e tal. Ahhh. Tem também a sempre inexistente verba. Job fácil, só que ao contrário.

De vez em quando aparecem coisas geniais que atendem a esse brief. Esse é o caso da Droga 5. Depois de participar de uma concorrência contra a McGarryBowen, que levou a conta da Bud Light, o Mr. Droga resolve brincar com o próprio infortúnio e dar sua “conta de cartão de final de ano” para o concorrente.

O release é brilhante e instantaneamente salta para um fácil Top5 dos melhores cartões de natal da propaganda.

Passe lá: http://www.droga5.com/pressrelease/

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A dica veio do facebook do @dudex, e aproveito o post para já desejar um ótimo final de ano pra vocês =)

Post originalmente publicado no Brainstorm #9
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I like this new “viral” video for NET10. Its all about the concept of cell phone companies being evil.

Advertising Agency: Droga5
Via: adgoodness