Telefones públicos de NY viram portais do tempo para 1993

Parece coisa de filme: os telefones públicos de Nova York foram transformados em portais do tempo, retornando ao ano de 1993.

Com seu nome fazendo refência a um álbum do Sonic Youth, em alusão à trilha sonora da época, o New Museum apresenta a NYC 1993: Experimental Jet Set, Trash, and No Star, uma exposição que celebra a energia e a cultura caótica da cidade em 93, que trouxeram a intersecção entre arte, cultura pop e política.

A globlalização, as tentativas de paz no Oriente Médio, a crise de AIDS, os debates sobre controle de armas, a luta pelos direitos LGBT e demais conflitos no ano serviram de empurrão para jovens artistas testarem o mundo da arte com ironia e cultura pop.

Para promover a conduta nostálgica de retornar ao passado, a agência Droga5 conseguiu equipar 5 mil telefones públicos da cidade com bits de histórico de geolocalização, revisitando informações de quem passou por ali naquela época.

Ao chamar o número 1-855-FOR-1993 de qualquer telefone público de Manhattan, as pessoas podem acessar conversas gravadas das áreas em que o telefone está localizado, de personalidades “vizinhas” como Jim Abbott, Tim B, Raymond Bell, DJ DB, Lady Miss Kier, James St. James, Kevin Walsh, entre outros.

Brainstorm9Post originalmente publicado no Brainstorm #9
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Droga5’s ‘Recalling 1993’ Project Turns NYC Pay Phones Into Geo-Located Time Capsules

Do you remember what life was like in Manhattan in 1993? The rats, the graffiti, the parties, the drugs, the … pay phones. Fear not. The East Village-based ad agency Droga5 and the New Museum have teamed up to give you a glimpse back in time—using that suddenly resurgent old communications device in the process.

Agency and client have launched "Recalling 1993," offering a raw, unfiltered listen to what was going on around New York City 20 years ago. The campaign turns pay phones into geo-located time capsules—dial (855) FOR-1993 from any pay phone in Manhattan, and you will hear a personal account of what was going down in that particular area in 1993, a pivotal year in the city's history. The recordings offer memories of everything from the World Trade Center bombing in the Financial District to the club culture at Limelight in Chelsea to the opening of Angels in America in Midtown.

The effort promotes a new exhibit at the museum, "NYC 1993: Experimental Jet Set, Trash and No Star," which is running through May 26. There are more than 4.5 hours of content in total—over 150 recorded oral histories from real New Yorkers—so hopefully you have some extra time on your hands. See more in the video below, and listen to a sampling of the stories at the link above. Credits below.

CREDITS
Client: New Museum
Campaign: "Recalling 1993"
Agency: Droga5, New York
Creative Chairman: David Droga
Executive Creative Directors: Ted Royer, Nik Studzinski
Associate Creative Directors: Ray Del Savio, Jerry Hoak
Copywriters: Colin Lord, Bryan Wolff
Art Directors: Jen Lu, Daniel Sumarna
Head of Integrated Production: Sally-Ann Dale
Executive Producer: Scott Chinn
Executive Interactive Producer: Lindsey Slaby
Producer: Jennifer McKenzie
Production Assistant: Goldie Robbens
Technical Director: David Justus
Creative Technology Lead: Fran Devinney
User Experience Director: Kathrin Hoffman
User Experience Designer: Eileen Tang
Associate Digital Producer: Ian Graetzer
Senior Print Producer: Jeannie O'Toole
Print Production Assistant: Annick Thomas
Brand Strategist: Matthew Gardner
Strategy Intern: P.J. Mongell
Researchers: Amelia Barry, Sarah Gancher, Bo Jacober
Group Account Director: Olivia Legere
Account Director: Caitlin Chandler
Account Manager: Louisa Cronan