Hasta La Creative!

It took some time, but the folks at TBWA\Chiat\Day New York have finally landed a new head of integrated production in Chad Hopenwasser, who joins the agency after spending nearly the last eight years at Crispin Porter + Bogusky. Hopenwasser essentially succeeds Robert Valdes, who left Chiat NY last spring and eventually joined up with Droga5 NY to serve as head of interactive production. But Valdes, as you may know, has recently left Droga5 to join up with old Chiat pal Mark Figliulo at the latter’s new shop, Figliulo & Partners.

As for Hopenwasser, the exec spent the last couple of years at CP+B  serving as VP/director of video production across the agency’s network, working on, among other efforts, campaigns for Xbox and the new Kraft Mac n’ Cheese work starring Vanilla Ice. Prior to his lengthy stay at CP+B, Hopenwasser spent six years at Grey New York. He will officially assume his new post at Chiat NY in mid-March and work along the agency’s ECD, Matt Ian, and report to report to office president, Robert Harwood-Matthews.

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Sources familiar with the matter confirm that Christopher Reardon, the U.K. native who’s spent nearly four years at TBWA\Chiat\Day New York, has turned in his resignation at the agency as of last week. No word yet on when his last day is or where he’s headed, but Reardon has most recently served as executive director of brand experience at TBWA\C\D NY. His departure comes on the heels of Chiat NY’s executive director of operations Jonathan Stern quietly leaving for the director of digital strategy on IBM post at OgilvyOne and head of production Robert Valdes quietly splitting for Droga5. Yes, quietly.

Anyhow, prior to his four-year stint at TBWA\C\D NY, Reardon worked on the UX side at the likes of Schematic and NBC. We’re hearing some sort of announce at Chiat NY might be in the works today, but no confirmation as of yet. We’ll keep you updated.

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Well, this tidbit flew under the radar, but thanks to a heads up from tipsters, it appears that Robert Valdes, who recently TBWA\Chiat\Day New York, has indeed joined Droga5 NY as head of interactive production. We’re following up with the latter agency to get some more details on his arrival. As we reported over a month ago, Valdes was leaving TBWA C\D NY, where he spent nearly four years as its head of production, for a “new opportunity.” During his time at Chiat NY and TBWA network, Being, the production vet worked on several projects for Absolut and Jameson among other accounts. Prior to TBWA, Valdes spent three years as an executive producer at CP+B. We’ll fill in the blanks when we can.

Update: Droga5 confirms that Valdes has joined the agency as head of interactive production, which is a newly created position. His first day is today.

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