Halloween isn’t the only thing that has people frightened these days, especially as midterm elections draw nearer. For many people who ovulate, their loved ones and the medical professionals who assist them with abortions and emergency reproductive care, this year’s midterms hold an exceedingly heavier weight after a brutal summer of anti-abortion laws that were…
It took mainstream media a long time to really begin tapping into the global interest in female athletes. While we still have a long way to go before we see these sports stars receive truly equitable treatment alongside their male counterparts, brands and networks are awakening to the desire of fans to see and support…
With the U.S. midterm elections fast approaching, MTV Entertainment Group wants its viewers to get ahead of the poll lines and vote early. Today is Vote Early Day, the MTV-declared national holiday that began during the 2020 presidential election to educate viewers about early voting before Election Day. But there was more to it: MTV…
Kicking off in 1950 and running for only five years in its original incarnation, the Carrera Panamericana was once considered one of the most dangerous races in the world. An open-road rally race event that took race car drivers border-to-border through Mexico, safety concerns caused the event to shutter in 1955. Still, it remains legendary…
Google Pixel, the official fan phone of the NBA, wants rival smartphone makers to know they got next. In “Okay, I See You,” the energetic campaign created in collaboration with The Robot Company and DAPS/Anonymous Content, a small outdoor pick-up game becomes “the greatest of all time,” featuring a who’s who of athletes, superfans, some…
When considering a new credit card, which is better: hearing about the cool perks or experiencing them firsthand? Based on new work for Chase Sapphire Reserve, one need not guess which method actor Michael B. Jordan prefers. The brand launched a new campaign by agency Droga5 starring Jordan alongside a number of high-profile figures, including…
If you blast Neil Diamond’s iconic tune “Sweet Caroline” in just about any bar, sporting event or college party, you’re likely to spark an impromptu, high-spirited sing-along, regardless of the audience. Possessing cross-generational appeal and joyful vibes in spades, the track is considered one of the few great unifiers in popular music. Now, a health…
If you ask agency Lovers Not Haters’ founder and CEO Roberto Lastra about his ideal client, he’s not going to point to a specific person or brand. For the San Diego-based creative, the right business partner is simply ready to do two vital things: do great work and do the right work. “Great work is…
As celebrations for D?a de Los Muertos commence, many will be honoring their loved ones in a variety of ways, such as setting up altars and painting a calavera (a highly decorated skull). Mexican beer brand Modelo hopes to bridge culture and creativity by teaming up with Mexican American artist Mister Cartoon to launch the…
With spooky season upon us, Halloween movie classics are in full effect. However, Xfinity’s latest campaign claims that there are greater horrors than the ones in films–like living with terrible home internet. Today, Xfinity launched its latest comedic campaign, “Not That Bad,” featuring two spots that highlight the senselessness of living with shoddy internet services….
Adidas’ most recent campaign (quite literally) has legs. After scooping the Cannes Lions Outdoor Grand Prix for its liquid billboard, the sports giant is continuing its experiment with out of home (OOH) with a series of “running” posters. To promote its specially-designed sweat-proof, ergonomic, wireless “Fwd-02 Sport” earbuds for runners, developed by Zound Industries, M&C…
Historically Black and brown communities have not had equal access to quality health care, from experiencing a lack of resources to navigating inaccurate care from systemically biased medical professionals. This crisis, building over time, has led to increased mortality rates and will require not only deep commitment to overcome it but also actions to change…
Deaths from drug overdoses topped an unprecedented 100,000 annually in the U.S. as of April 2021. With an increase in counterfeit prescription pills laced with fentanyl playing an increasingly large role in these statistics, many experts hope that education might prove to be a vital component in the fight to end the opioid crisis. But…
Comics and advertising have gone hand-in-hand since the medium’s early days, with classic ads selling everything from sea monkeys to Hostess products. Still, rarely have comics been utilized to tell tales from the ad industry. At least not until the team behind “Sarah and Agatha: A Creative Saga” got into the game. Art director Agatha…
The holiday season comes with no shortage of dinner table favorites, but few are as beloved as the classic canned cranberry sauce. In its latest holiday-ready work, Ocean Spray Cranberries aims to illustrate that it’s not just a favorite side but a party starter. Ocean Spray has launched the “Power Your Holidays” campaign for this…
In recent years, opulence and maximalism in interior design have given way to minimalist, neutral palettes. The pervasiveness of grey and beige as trending colors on platforms like Pinterest and Instagram has given rise to “greige”–a portmanteau Argos believes is stifling creativity. That’s why the retailer has partnered with Ogilvy UK for a campaign that…
Completing a product is only half the battle; monetizing, marketing and distributing are all things that entrepreneurs, creatives and SBOs alike must be well-versed in to find an audience. This applies to anyone in today’s world, but few artists have captured that sustained multidisciplinary spirit over the last few decades than Bj?rk. In celebration of…
Marvel Studios’ Black Panther is a particularly important franchise for many Black audiences. Beyond being one of the brand’s most successful theatrical debuts in history, it still exists as one of the better examples of inclusive entertainment, from its mostly Black cast to its diverse, Oscar-winning crew. One especially resonant detail lies in how Wakanda–and,…
Forget “Yellow”–it’s all about going green for Coldplay now. Back in November 2019, the British band announced it wouldn’t tour again until it could make the process not only sustainable but “actively beneficial” to the planet. In the U.K. alone, the British Arts Council estimates that live music produces almost 450,000 tons (405,000 tonnes) of…
Film luminary Baz Luhrmann knows all too well that even the smallest spark of inspiration can ignite a fire of creativity. With his next project, he hopes to light that flame in the next burgeoning artist. But his newest work isn’t a psychedelic romp premiering in theaters–it’s a campaign for Bombay Sapphire. “When I finish…
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