QR codes were one of the biggest comeback stories of the Covid-19 pandemic. According to Engine Insights, 76% of people have used them in the last two years, and 58% have grown more comfortable with using them since March 2020. The humble piece of tech has popped up everywhere from Super Bowl ads to restaurant…
Like many kids, Miami-based Luciano “Chany” D’Amelio juggled a number of interests including art, music and movies. But unlike many kids who would later become creatives, he never quite mastered any of them. Thankfully, that didn’t stop him from pursuing creative advertising. “In my late teens I had my ‘Eureka!’ moment when I found out…
Everyone who has worked in the corporate world knows the stodgy old suits who rule from their mahogany desks and plush leather chairs. The ones who insist that the way business has always been done is the right way and anything new is poppycock. Freelancing platform Upwork is blatantly, and hilariously, poking fun at companies…
Buenos Aires native and executive creative director at We Believers, Santiago Luna Lupo, is careful to give credit where it’s due. When asked how he got into advertising, he explained that it was in no small part due to the guidance of a mentor while studying at Buenos Aires University. “I still remember that day…
In honor of Hispanic Heritage Month, Adweek is highlighting the Hispanic and Latinx members of our industry who are defying expectations and elevating culture in advertising, marketing and media, while shedding light on the greater issues and lack of resources they face. Topics will range from highlighting agencies doing creative work across Latin America to…
Though relatively new to the advertising industry, Dallas-based Mary Monroy has found a unique merging of her interests as an art director for Lerma. “Advertising is the ideal combination of creativity and critical thinking, which is why it is the perfect career for a puzzle solver like me,” Monroy told Adweek. “I’ve always been the…
From Nike’s high-tech 3D billboard to Corona’s solar-powered posters, brands have been getting increasingly creative with their out-of-home (OOH) budgets. Now, British retailer Sainsbury’s has unveiled its own experiment: billboards you can harvest food from. To highlight the autumn specials in its own luxury Taste the Difference range, the grocer has planted a series of…
The critically acclaimed Brazilian crime drama City of God cleared its twenty-year anniversary as of this year. Showing the growth of organized crime in Cidade de Deus as well as the cataclysmic effects it has on those living in the neighborhood, the scope of the film is both personal and epic, told through the eyes…
For L.A.-based vp and group creative director at Motive, Lixaida Lorenzo, her interest in advertising started young. “When I was little, my family did lots of home movies creating fake TV ads,” she shared with Adweek. “We took it very seriously…like, ridiculously seriously. Almost embarrassingly seriously.” That passion for faux ads grew into a real…
Veteran actor and New Jersey native Danny DeVito grew up mere miles from the original Jersey Mike’s sub shop on Point Pleasant Beach. While that certainly isn’t a requirement to star in one of the brand’s ads, it does make him uniquely suited to speak to its enduring draw, which is exactly what he’s doing…
The respective stigmas around breastfeeding or using formula often dominate conversations around infant care, pressuring parents to definitively choose one option or the other. Statistics show that a large percentage of adults combo-feed rather than adopt a rigid path, but often feel judged for doing so. In hopes of moving the conversation forward, mom-founded infant…
Of all the signs of the zodiac, the one best known for their industrious spirit and superior organizational skills is Virgo. Between the dates of Aug. 23rd and Sept. 22, the world is free to bask in the glory of our most methodical thinkers. For the team behind beverage mixer brand Betty Buzz, it means…
Dentsu Creative has named Publicis Italy’s Riccardo Fregoso as its new Italy CCO, with the remit of “delivering modern creativity” through its agency model. In the week that Dentsu revealed that it planned to merge its two businesses–Japan and International–at the beginning of next year and announced the departure of chief executive Wendy Clark, the…
Amid a global slowdown in smartphone sales, Samsung is playing on some tech lovers’ deepest anxieties to persuade them to do the seemingly unfathomable: switch phone brands. Samsung–which had the biggest smartphone market share worldwide as of July 2022–is gearing up for a busier fall sales period with a global campaign that puts the spotlight…
The Gerety Awards, the only advertising awards program with an all-female jury, has revealed its 2022 winners. Six U.S.-based campaigns received gold this year: Pepsi’s “Better with Pepsi” campaign, NFL’s “Bring Down the House,” Call of Duty’s “Warzone in Paradise,” Chipotle’s “A Future Begins” campaign, the “Rescue Doodles” campaign for Pedigree and “I Will Always…
As Serena Williams wraps up her historic tennis career, some of her biggest brand partners are taking a moment to celebrate her legacy both on and off the court. Nike is doing its part to cement her cultural impact by releasing a film tribute, “By Changing Nothing, She Changed Everything,” narrated by Emmy-winning actress Zendaya….
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: DraftKings wants tennis fans to smell like balls DraftKings is venturing from sports betting into … fragrances? That’s right, the digital entertainment brand teamed up with VaynerMedia to launch Love Love, a limited-edition fragrance that users…
A storm erupted on social media when beloved Canadian news anchor Lisa LaFlamme was allegedly ousted from her job. LaFlamme had worked for the network for more than 35 years, winning awards for reporting from conflict and disaster zones. According to reports, senior CTV News executive Michael Melling had asked who had approved the decision…
For years, major brands like Starbucks, Dunkin and McDonald’s have been at the top of the coffee game. Now, Smoothie King is aiming to find its own way into the javasphere. To perk up its menu, Smoothie King launched a new espresso line featuring cold brew smoothies. To celebrate, the brand developed a fully integrated…
The Sprite that is specifically served at McDonald’s nationwide has reached meme levels of notoriety thanks to its unique taste (a “crisp” note that some superfans credit to the chain’s syrup-to-liquid ratio). And while the brand isn’t sharing any specifics behind its “static”-like taste, it is leaning into the idea that its Sprite offering is…
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