Oct 24

Meet the Adidas Billboards That Could Probably Outrun You

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Adidas’ most recent campaign (quite literally) has legs. After scooping the Cannes Lions Outdoor Grand Prix for its liquid billboard, the sports giant is continuing its experiment with out of home (OOH) with a series of “running” posters. To promote its specially-designed sweat-proof, ergonomic, wireless “Fwd-02 Sport” earbuds for runners, developed by Zound Industries, M&C…

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