The U.S. has long tendered the most prolific prison system in the world, with the number of incarcerated individuals clearing an estimated 2.3 million as of 2016. Studies show that this has sweeping negative effects on our nation’s economy. Compounding this is the stigma around released inmates, leaving little opportunity for the formerly incarcerated to…
Queue a new agency selection process characterized by its flexibility. Common agency recruitment practices include a pitch–something that can be costly, time consuming and lock clients into long-term contracts. Today’s clients are more likely to ask for help on individual projects than they were before, and they often want their agency partners to scale teams…
Friends and family may want to support a new parent, but their advice can be overwhelming and unhelpful. Wearable breast pump maker Willow is humorously addressing that disconnect by partnering with comedian and actor Iliza Shlesinger for a “Register for More” campaign led by brand strategy and creative agency ONA. The effort centers on a…
The intersection between identity and culture is rarely more pronounced than when a person decides to come out to their loved ones. In a new campaign, Oreo, PFLAG, agency 360i and director Alice Wu (The Half Of It) tells one touching story about coming out through a deeply communal lens. The brand continues its longstanding…
How do you make an impression on a night that’s all about music? By placing your incredibly catchy jingle front and center, naturally. For the 2022 Grammys, snack brand Goldfish eschewed splashy visuals for a simple sing-a-long dedicated to its jingle, “The Snack That Smiles Back.” But while the the succinct, six-syllable tune doesn’t exactly…
DoorDash has firmly positioned itself as a brand with solid roots in local communities thanks to resonant, emotional short films like “Southside Magnolia” and last year’s “Soul of the City.” The Martin Agency’s senior art director Derek Smith was an integral part of the production teams for both projects, meticulously setting up shots that showed…
While there are many ways to celebrate Women’s History Month, creating job opportunities for women and non-binary creatives in classically male-dominated fields is one way to not only honor the month with intention, but also set the stage for real inclusion. For entertainment industries, one important step forward is hiring more Black women behind the…
Five hundred school-age children around the world die in vehicle collisions every day, according to the nonprofit Safe Kids Worldwide. 3M is bringing visibility to the issue and making getting to school safer with a new “Project School Zone Safety” campaign running across the U.S., Brazil, Mexico, India, Japan and South Korea. Using its reflective…
For the Latin American community, quincea?eras are considered a passage to womanhood. However, transgender people are often excluded from participating in these cultural traditions because they either don’t know or haven’t been able to share their true gender due to issues of cultural acceptance and systemic barriers. So, in celebration of International Transgender Day of…
This week, U.K. retailer Argos (purveyor of everything from FitBits to futons) opened the doors to its very own hotel concept in collaboration with Pinterest. While at first glance the immersive experience may seem like yet another colorful brand pop-up, a closer look finds it’s part of a bigger strategy from the chain to retell…
Online sports betting has exploded in popularity in recent years. As these mobile apps become available in more regions, sports fans may be battling some game day distractions while placing bets on their favorite teams. To help fans cut out distractions, Canada’s leader in digital sports media, theScore, has launched its “Get Into Bet Mode”…
From the moment babies are brought into the world, judgement befalls moms and dads. From marked questions about breastfeeding, to well-intentioned strangers advising how many layers a baby should wear and to glares on the plane over the high-pitched screams of a toddler. For parents, online platforms such as Instagram, Facebook, YouTube and Mumsnet can…
Patr?n has a history of celebrating the Mexican traditions that inform the tequila’s foundation. To bring some of that to life, the brand held an immersive experience in New York that highlighted the creators who help bring the culture to life. The two-day event, “Residencia Patr?n,” included a mix of luxury Mexican artisans, inventors and…
We may not get the chance to walk on Mars within our lifetimes, but technology has advanced far enough that we can realistically recreate how it might feel to do so. If anyone has spent a lot of time thinking about what strolling across Mars’ surface might be like, it’s four-mission veteran astronaut Scott Kelly….
In recent weeks, the letter Z has become more than the last letter of the alphabet–it’s been hijacked as a symbol supporting Vladimir Putin’s invasion of Ukraine. Visible on the side of Russian tanks rolling into Kyiv, prominent on flags and t-shirts at pro-war rallies in Russia and even taped on the uniform of one…
Between growing public health concerns, the onslaught of anti-trans and queerphobic legislations and an international war, let’s face it: there’s a lot for concerned citizens to worry about these days. With each pressing social issue, we’re urged to hop on the phone with our local and state politicians. Unfortunately, it can be incredibly difficult to…
While working from home has managed to keep many of us safe over the past couple of years, it has also rendered our humble abodes slightly more chaotic. Now our personal spaces double as offices, schools, shopping malls and even gyms as the lines between home life and the outside world continue to blur. But…
Google’s newest campaign emphasizes that there’s always more to a look–for some, it can be absolutely crucial to one’s quality of life. The brand debuted a new spot titled “A Look Can Say A Lot,” which will air during Sunday’s Academy Awards telecast. The minute-long ad supports the brand’s “Look to Speak” app, an assistive…
It’s Mother’s Day in the U.K. this Sunday March 27, but for maternity discrimination charity Pregnant Then Screwed it’s actually “Unhappy Mother’s Day”–an occasion for moms to share their experiences and let loose their frustration at the country’s “unaffordable child care” system. In collaboration with Wonderhood Studios, Pregnant Then Screwed is flipping the annual celebration…
The Spring season is known for its themes of rebirth, and for many, it can be a time to reimagine possibilities that may have once seemed too grand. With the New York Philharmonic’s recently reimagined David Geffen Hall and updated aesthetic, the optimism of Spring might be ringing truer, and more necessary, than ever. With…
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