What Do You Say to Parents of A Down’s Baby? Anything But “Sorry”

Did you know that close to 10,000 babies are born with Down syndrome in North America every year? The Canadian Down Syndrome Society and FCB Canada are educating people on how to respond when someone they know has a baby with Down’s. Say anything but “Sorry.” Kirk Crowther, National Executive Director of CDSS says, “We […]

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How To Promote Price Over and Over Without Missing A Beat

GEICO is a heavy advertiser. The Berkshire-Hathaway owned insurance company drops a lot of money into the TV advertising bucket every year because they see a return on investment. That’s the way of Warren. Thankfully, GEICO’s ad agency, The Martin Agency in Richmond, VA continues to find new and different ways to pitch and amuse […]

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Marcus Mariota Is On The Money

Tennessee Titans star (and former Oregon Ducks star) Marcus Mariota might take chances on the football field, but when it comes to managing his money, he avoids Hail Marys. In this new spot for First Hawaiian Bank, conceived by Honolulu agency MVNP and directed by Accomplice Media’s Stephen Pearson, the Hawaii native and his personal […]

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When Micro-Dosing Had No Meaning

As the former owner of two VW camper vans and one Jetta Sportwagon TDi (which was part of the diesel emissions scandal), the offer made in this new VW did grab my attention. The new six-year/72,000-mile bumper-to-bumper warranty is twice the length of what is typically offered by competitors. The new ad from Deutsch LA […]

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Runway? Hallway? Does It Really Matter When You’re Saving Hundreds of Dollars?

At Wal-Mart, you save money and live better. At Stein Mart, saving is a beautiful thing. You can sense the difference well before the sliding doors open. To compliment the brand’s new TV spot, Stein Mart launched a four-city mobile fitting tour in Charlotte, NC on Oct. 7 featuring a custom-wrapped Airstream trailer equipped for […]

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From Ireland to South Carolina in 1817: Eight Hogsheads of Porter

I love to see brand marketers look inside their own company for inspiration. And when you happen to be an iconic brewer like Guinness, the riches to be found there are endless. Let’s learn more about malted barley from the masters of the art… “Two things have always been at the heart of the Guinness […]

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Behind Every Southwest Seat Is A Person With A Story

When dealing with airlines, customers too often feel like numbers, not people. Southwest and their time trusted partner, Austin agency GSD&M, take that idea and turn it on its head in this commercial, where the customers are the stars of the show. The spot also makes an incredible point—we connect with people’s stories, and by […]

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It’s Beautiful, Something of the Moon Is In the Glass

Customer testimony is crucial for brand managers to get a better understanding of their real audience. Likewise, word of mouth is the bread of life for a brand like Laphroaig. It’s not a lager, it’s Scotch whisky. Watch as these friends try Laphroaig for the first time. If Laphroaig was a scared and sterile little […]

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Make This Life Free And Beautiful With A Vacation to Jackson Hole

“We have lost our way. Machinery that gives abundance has left us in want.” -Charlie Chaplin Minneapolis agency, Colle McVoy, tapped one of film history’s most famous speeches (from Charlie Chaplin’s 1940 film The Great Dictator) to help win the hearts and minds of the Jackson Hole Travel and Tourism Board. But will the commercial […]

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Define Drivers: Keys To A New Caddy; A Bespoke Chocolate Egg; Dinner at La Banane

Cadillac Canada has partnered with renowned Toronto chocolate maker Brandon Olsen on a direct mail campaign that puts a decadent twist on the standard test drive invitation. Working with its lead agency Red Lion, the automaker tucked away keys to new Cadillac CT6s inside the hugely popular “Ziggy Stardust Disco Egg” from Olsen’s trendy Toronto […]

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From Shiner Bock To A Good Story

Austin, Texas and outlaws go together like Waylon and Willie. Also, like South By and crowds. Or BBQ and mouths. But I digress… Let’s look at some new beer commercials… The old-timey quality of these spots is different enough to be interesting. What I really like is the copy. Back in the ’70s there were […]

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Minnesota Wild Fans Claim Their Ice

Minnesota is different. For once, many of the people have Canadian-like accents and they ALL love hockey. When your state is endowed with 10,000 lakes and eight months of winter, it makes sense. Like this new commercial from ICF Olson makes sense. The Minneapolis agency partnered with NHL team, the Minnesota Wild, to create a […]

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Opening The Doors To Contemporary African Art

Big news from Cape Town. Art and architecture lovers will be able to explore Zeitz Museum of Contemporary African Art, which opens to the public for the first time this weekend. The museum’s pro bono advertising agency, M&C Saatchi Abel developed the new logo and brand identity to reflect the iconic status and symbolic importance […]

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Real Bourbon. No Apologies.

Matthew McConaughey drives a Lincoln and drinks Wild Turkey (not at the same time). He’s easy to relate to, for a Hollywood star. “Bringing Matthew into the Wild Turkey family was the best decision we could have made,” said Bob Kunze-Concewitz, CEO at Gruppo Campari. “He embodies the spirit of the brand and has introduced […]

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Steve Moakler Writes A New American Road Song for Mack Trucks

“Red, white, and blue rolling down the blacktop…” Country artist Steve Moakler was “Born Ready” for this Mack Truck moment. Originally from Western Pennsylvania, Moakler now calls Nashville, Tennessee home. He’s written songs for artists including Dierks Bentley and has released four albums, the most recent called “Steel Town” in March 2017. “Steel Town” features […]

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Leonard Fournette Collects Touchdowns. What Do You Collect?

Leonard Fournette ran for more than 100 yeards in his National Football League debut on Sunday. I’m sure this pleases Panini, the exclusive trading card partner of the NFL and NFLPA, as Fournette is the star of the company’s new commercial. The spot was created by Conscious Minds and shot at the 2017 NFLPA Rookie […]

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Flags Thrown for Regional Cluelessness And Second Hand Sources

Wieden+Kennedy/NY was handed a cherry assignment from their new client Fox Sports. Fox wanted a commercial for each of the 12 football programs in the Big 10 Conference. For the agency that used to work on ESPN and still works on Nike, this assignment was a walk in the park. Sadly, the agency paraded some […]

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Hey, How’s Your Job Goin’?

Did you know that 64% of Millennials would rather make $40,000 a year at a job they love than make $100,000 a year at a job they think is boring? In other interesting news, there is a 44% underemployment rate among recent college graduates, yet only 9% of top-performing college students say they plan to […]

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“Hello Humankindness” Campaign Is Just What The Doctor Ordered

Dignity Health is the fifth largest health system in the nation and the largest hospital provider in California. The healthcare brand may also be one of the most compassionate in the land. Given the emotional turmoil saturating our media today, it’s a pleasant relief to be reminded that people are caring individuals and capable of […]

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Hot Diggity, Der Wienerschnitzel

In a new ad for Wienerschnitzel, A Common Thread director Eli Green enlists a slightly unhinged German techno band to introduce the brand’s latest offering, Chicken Schnitzel Sandwiches. Conceived by California agency Amusement Park, Schnitzelbration features a group of black-clad musicians strutting their stuff on stage while singing the praises of schnitzel in faux German. […]

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