Big Brands Are Now Operating In the Social Services Sector

When our local, state and federal governments fail, Americans are at risk. Historically, charitable organizations have done the bulk of the work needed to address mounting humanitarian crises. Today, corporations are pitching in, as well. Exhibit One: Microsoft is pledging $500 million to address homelessness and develop affordable housing across the Puget Sound region. Most […]

The post Big Brands Are Now Operating In the Social Services Sector appeared first on Adpulp.

Herb Kelleher Passionately Pursued His Company’s Purpose

Herb Kelleher, the founder and philosopher of Southwest Airlines, passed away this month at the age of 87. According to his obituary in The New York Times, Mr. Kelleher, was a lawyer who moved from New Jersey to San Antonio to start his own law practice. Then in 1967, one of his clients, Rollin W. […]

The post Herb Kelleher Passionately Pursued His Company’s Purpose appeared first on Adpulp.

Helping Mister Rogers’ Neighborhood Heal

Last October 27th, 11 people were murdered in cold blood while they worshipped at Tree of Life Synagogue in Pittsburgh’s Squirrel Hill neighborhood. It was the deadliest attack on the Jewish community in the United States and a searing reminder of how hatred of the other combined with weapons of war are a sickening reality […]

The post Helping Mister Rogers’ Neighborhood Heal appeared first on Adpulp.

People, We Have A Whale of a Trash Problem

Prepare yourself for this staggering statistic: 300,000 pounds of plastic ends up in the ocean every nine minutes. To bring awareness to the issue of ocean plastic pollution, Hub Strategy & Communication and the Monterey Bay Aquarium unveiled a life-sized plastic blue whale art installation on Crissy Field in the Presidio. The 82-foot-long blue whale […]

The post People, We Have A Whale of a Trash Problem appeared first on Adpulp.

Go Further with Nat Geo

National Geographic has been bringing dramatic stories from around the globe to the American public for 130 years. Today is no different. Nujeen Mustafa from war-ravaged Syria exemplifies the storied media brand’s new tagline, “Further.” Nujeen could not attend school in Syria because there were no facilities for the disabled, so she educated herself and […]

The post Go Further with Nat Geo appeared first on Adpulp.

Are You A Man, Or A Little Groper Boy?

Some men don’t know when they’re being sexual predators and that’s a large problem for women. For instance, 86% of Brazilian women have been harassed in nightclubs. Yet, men in Brazil have a hard time recognizing much less owning and correcting the problem. To showcase the problem and to help educate unconscious males, Ogilvy Brazil […]

The post Are You A Man, Or A Little Groper Boy? appeared first on Adpulp.

Who Do You See When You See A Person Living on the Street?

Many so-called conservatives don’t believe in safety nets for the most vulnerable people in society. These misguided souls think people choose to not work, to be addicted to drugs and alcohol and to live in a cardboard box under an overpass. The reality of homelessness is much more nuanced. The hard fact is some people […]

The post Who Do You See When You See A Person Living on the Street? appeared first on Adpulp.

Don’t Question Yourself, He Did Mean To Hurt You

There are more than 20,000 phone calls placed to domestic violence hotlines nationwide every day. The need couldn’t be any greater—20 people per minute are physically abused by an intimate partner in the United States. This equates to more than 10 million women and men in one calendar year. Clearly, people need help, but reaching […]

The post Don’t Question Yourself, He Did Mean To Hurt You appeared first on Adpulp.

When Activated, Hate Becomes Crime

Hate crime. “It’s not just offensive. It’s an offence.” The Home Office today launches its latest campaign, created by M&C Saatchi London, which aims to communicate that targeting someone with verbal, online or physical abuse because of their race, religion, disability, sexual orientation or transgender identity may be a hate crime. The campaign breaks on […]

The post When Activated, Hate Becomes Crime appeared first on Adpulp.

SodaStream Imagines A Plastic-Free Ocean

Did you know that SodaStream is the No. 1 sparkling water brand in the world in terms of volume consumption? PepsiCo recently acquired the company for $3.2 Billion. For the company’s CEO, reducing the use of plastic bottles is more than a cause, it’s a religion. “More than 8 million tons of plastic goes into […]

The post SodaStream Imagines A Plastic-Free Ocean appeared first on Adpulp.

Discover the Unsearchable In A National Forest or Grassland

When was the last time you put your device down and asked your children to go outside and play? Did you know that 79 percent of kids wish they could experience more outdoor adventures, yet only 59 percent of parents report regularly or occasionally visiting a forest or park with their family? Being outdoors is […]

The post Discover the Unsearchable In A National Forest or Grassland appeared first on Adpulp.

Hunters Hunt; Meanwhile, Gun Lobbyists Squawk Their Brittle Beaks

YETI is an Austin-based outdoor gear company that makes high-end coolers, which are primarily used for hunting and fishing. Recently, the company took aim at its own outdated discounting programs, only to receive incoming fire from The NRA and its members. According to the Austin American-Stateman, Yeti notified the NRA Foundation, as well as a […]

The post Hunters Hunt; Meanwhile, Gun Lobbyists Squawk Their Brittle Beaks appeared first on Adpulp.

Birds Are Way Cool—Let’s Save Them

Did you know that nearly 314 species are on the brink of extinction today? This is not the centennial celebration that fans of biodiversity and the 100-year old Migratory Bird Act wanted. When Looney Advertising in Montclair, New Jersey learned that more than half of the birds in North America are at serious risk due […]

The post Birds Are Way Cool—Let’s Save Them appeared first on Adpulp.

Negative Stigmas About People Living With Mental Illness Are Depressing

Did you know that approximately 1 in 5 adults in the U.S., or 43.8 million Americans, experience some form of mental illness in a given year? Struggling with depression and other mental health issues is almost as common as the common cold. To encourage dialogue about mental health, Philadelphia-based creative agency Red Tettemer O’Connell + […]

The post Negative Stigmas About People Living With Mental Illness Are Depressing appeared first on Adpulp.

Fake and Phony Non-News Is The Media Industry’s Toxic Sludge

Every year on May 3rd we celebrate the fundamental principles of press freedom and defend the media from attacks on their independence. To mark World Press Freedom Day this year, Reporters Without Borders is launching a new “#FightFakeNews” campaign. Reporters Without Borders worked with BETC Paris to create the TV spot. “Content that is produced […]

The post Fake and Phony Non-News Is The Media Industry’s Toxic Sludge appeared first on Adpulp.

Beautiful Posters for Puppies

Donald Trump is the first U.S. president without a companion animal in 130 years. The last was Andrew Johnson. He was impeached. In a new campaign created by the community, PETA urges President Trump to adopt and feel the adoration of a loyal dog. It’s a simple act that could save one dog and the […]

The post Beautiful Posters for Puppies appeared first on Adpulp.

My Y Story: A Star-Studded Original Content Series by the Y

The Y played an integral role in my upbringing. I learned to swim at the Y, attended Y camps, played on Y baseball teams, and more. Apparently, actor Ethan Hawke had a similar experience. “One of the things I love about the Y…you learn how to play with other people,” Hawke says. Yes! Learning to […]

The post My Y Story: A Star-Studded Original Content Series by the Y appeared first on Adpulp.

Lacoste’s Crocodile Makes Room for Endangered Species

The Lacoste crocodile is one of the most iconic brand marks in the world. In an innovative new promotion, the croc is making way for ten threatened animals in a collection of extremely limited-edition polo shirts. To help bring attention to the global environmental crisis, the French fashion company has partnered with International Union for […]

The post Lacoste’s Crocodile Makes Room for Endangered Species appeared first on Adpulp.

The NRA’s Ad Agency Is A Formidable Opponent of Freedom

The most notorious ad agency in America today is also the most effective content marketer in the land. This is not something to be happy about (unless you favor more noise and distortion, over clarity and honesty). Here’s a passage from Ackerman McQueen’s homepage: WE HAVE FOUND OURSELVES AT ODDS WITH MANY IN OUR INDUSTRY. […]

The post The NRA’s Ad Agency Is A Formidable Opponent of Freedom appeared first on Adpulp.

Be Bright, Use A Light

One cyclist in four rides without a bike light in Brussels (I believe the numbers are even higher in Portland, OR), putting themselves and others at risk of serious accidents. To tackle this problem, independent agency mortierbrigade came up with an innovative experience for their client Bike for Brussels: the first “Bike Light Lane”. When […]

The post Be Bright, Use A Light appeared first on Adpulp.