In case you missed it, another DVD-bonus-features chapter in BBDO‘s “It’s Not Complicated” series for AT&T leaked this week thanks largely to music bloggers excited about the critical role played by Future’s track “You Deserve It.”
No word as to why this one landed on the proverbial cutting room floor, though we will say that the kids playing these kids are even better than Beck Bennett in his only recurring “SNL” skit.
Most cancer charities want to highlight how easy it is to check yourself for lumps or other danger signs, but Testicular Cancer Canada decided to grab some attention by getting guys to do it the hard way.
BBDO Toronto and video production house Crush threw a party at which 20 young men were challenged to have their balls waxed while their reactions were filmed. The results are about what you'd expect, with red-faced screaming and a myriad of facial contortions. And like half the ads on earth, it's set to the increasingly frenetic tune of "In the Hall of the Mountain King" by Edvard Grieg.
So is it a good idea to associate extreme pain with a simple and painless preventative ritual like feeling your testicles? A spokesperson for Crush sent AdFreak this response: "Given that the target audience (young guys) don't ever think about cancer, or checking themselves out, we wanted a light-hearted way to get them thinking about their own groins."
On the bright side, if you decide to go for a full wax instead of simply cupping your crotch after a shower, I'm pretty sure it unlocks an achievement for completing the challenge in Nightmare Mode.
In case you’re confused, yes, the Dodgers and Diamondbacks did technically open the season this past weekend in Australia, but the official opening day is slated for Monday, March 31. For BBDO’s opening day commercial, they focused on the important historical moments that have occurred on opening day: Clayton Kershaw‘s home run/shutout, Bryce Harper‘s pair of opening day home runs to launch his career, Hank Aaron‘s 714th home run, and, arguably the most important moment in baseball history, when Jackie Robinson first took the field for the Brooklyn Dodgers. As a baseball nerd, I love this approach, and it’s hard to imagine any fan watching this and not getting at least a little bit excited for baseball season following the long winter.
You’ve heard it, we’re sure, but just a week after taking on Wells Fargo, BBDO has been appointed as the creative lead on pharma chain, CVS. Here’s a statement from CVS Caremark CMO, Rob Price. “As we look ahead to exciting challenges for CVS Caremark as a leader in a quickly evolving health care marketplace, we have the opportunity to amplify our purpose of helping people on their path to better health. BBDO is well-positioned to partner with us in this journey and bring our message to life with all stakeholders.” BBDO has won out following a new creative agency of record for its enterprise and retail businesses, “concluding a national search that began in January and included a number of outstanding agencies.”
The incumbent on the CVS account, in case you were wondering, was Arnold.
Energy BBDO has called on the talents of comedienne Sarah Silverman for their new campaign for Wrigley’s Orbit gum brand.
Representing Wrigley’s strategy “to restore and grow the gum category by investing in its top brands,” the new U.S. campaign aligns Orbit with a broader global campaign that has driven sales for the company in international markets. The new campaign is centered around a pair of television spots (one 30 seconds, one 15 seconds) starring Silverman. In both spots, Silverman breaks up with the cup of coffee she had that morning, much to the coffee’s dismay; continuing the anthropomorphic trend from last year, but in a decidedly less creepy vein.
In both spots, Silverman breaks the news to that nagging cup of coffee, followed by a “Break up with lingering food” voiceover and the “Eat. Drink. Chew. Orbit.” tagline. Also of note is the fact that Energy BBDO seems to have dumped “Orbit Girl” Vanessa BranchFarris Patton (for this campaign at least), who has been a fixture of Orbit’s campaigns for the past several years, with the “For that just brushed clean feeling” line instead delivered by a male voice actor. We’re not sure what prompted the change, but without her the spots kind of feel like they’re missing something (that touch of “fabulous” I suppose). Stick around for the 15-second “Lipstick” spot after the jump. continued…
Johannesburg-based Net#work BBDO put together the above spot for Road Accident Fund in South Africa.
The 60-second effort, “Night Shift,” tells the sad tale (based on a true story) of a woman who lost both her parents in a car accident. “Sometimes I look back and think of what might have been,” the woman says while boarding a bus. “When my parents died in a car accident, my whole world changed,” she continues. Emotionally, she tells of how she thought she lost everything, including who she always dreamed she would become. Fortunately, that was not to be the case, as you’ll learn if you’ll watch it through.
“Night Shift” shows the kind of lives changed by the Road Accident Fund, from the perspective of a real beneficiary of the program. It’s emotionally affecting, and a truly effective way for Net#work BBDO to communicate their message. Credits after the jump.
Clemenger BBDO’s Sydney branch teamed up with Exit Films and Tool for the goofy viking-themed spot for V Energy featured above.
“Hey, viking begins with ‘V,’” someone over at Clemenger BBDO presumably decided, and the agency ran with it. In the 30 second spot, a viking crew organizes a mutiny to overthrow their leader in favor of the same guy drinking V Energy because “He’s a bit better at pillaging and setting fire to things.” The V Energy drinking usurper bests the leader at axe throwing, naturally leading into V Energy’s “The Massive Hit That Improves You A Bit” tagline. The spot’s goofy humor, like the leader’s axe throw, misses the mark — largely because by now the whole vikings in advertising thing has been done to death. Maybe it’s time to stock up on some V Energy and work on some new, improved ideas. Credits after the jump. continued…
BBDO's execution of the ad is more or less genius, complete with cheesy theme music and zippy montage. Godzilla himself is styled as an oversize action figure, more like Bobcat Goldthwait's tiny-town-wrecking incarnation in One Crazy Summer than Hollywood's city-stomping terror lizard.
I suppose we should be glad the "real" Godzilla isn't such a good guy with a sweet tooth for nougat. If he were really that easy to calm down, it wouldn't make for much of a movie.
Credits below.
CREDITS Client: Snickers, Mars Spot: "Godzilla"
Agency: BBDO, New York Chief Creative Officer, Worldwide: David Lubars Chief Creative Officer, New York: Greg Hahn Executive Creative Directors: Gianfranco Arena, Peter Kain Creative Director, Copywriter: Alex Taylor Creative Directyor, Art Director: Jason Stefanik Group Executive Producer: Amy Wertheimer Executive Music Producer: Loren Parkins
Production Company: Smith and Jones Director: Ulf Johansson Director of Photography: Andrejz Sekula
Music House: South/AKM
Editing House: Mackenzie Cutler Editor: Ian Mackenzie
Visual Effects House: MPC Visual Effects Producer: Camila De Biaggi Visual Effects Supervisor: Alex Lovejoy
Em um comercial que será veiculado durante o intervalo do Oscar, no próximo domingo, a Snickers aproveita novamente o conceito “Voce? na?o e? voce? quando esta? com fome”.
O protagonista é Godzilla, em uma veiculação casada com a Warner Bros., que irá estrear o novo filme do monstro em 16 de maio.
No comercial ele é o amigo da galera, tomas umas, dança em festas, joga tênis e paquera garotas. Mas é na hora da fome que ele não se controle e começa a destruir Nova York.
Listen folks, we love you, but we can’t be everything to everyone, whether it concerns the likes of Mark Taylor, the man who had three stints at Crispin Porter + Bogusky (yes, three) and a brief spell at GSD&M, who parted ways with the MDC-owned agency last summer. In case you didn’t read the post from AdAge, which by the way still hilariously lives in some Mad Men era and/or ranks themselves up with the New York Times –”my exclusive or the highway”–but is even more anachronistic (just fucking be civil, not political), Taylor has now joined up with Energy BBDO as its new chief creative officer.
Anyhow, I digress. Here is a statement from Energy president/CEO, Tonise Paul, who says, “Mark is an amazing talent and we couldn’t be more delighted to welcome him to our Energy BBDO family. When you look at Mark’s work, you will see a history of marketing innovation. With the challenge of increasingly parity products and the opportunity afforded by the constant emergence of new technologies, this is how brands today win. Mark’s work is a collection of big, original ideas that have solved big business challenges. You will recognize it because it was often the first time you saw it done, starting with Subservient Chicken. On top of his track record of great work, Mark is a wonderful guy.”
Taylor will assume his new role on April 7 but until then, Chicago-based Energy BBDO will continue to be led by a group of senior creative directors.
With spring training in full swing, Major League Baseball has appointed a new multimedia creative agency partner, minus review, in BBDO New York, which will not only handle advertising/marketing for brand but also MLB Jewel events such as Opening Day, the All-Star Game and postseason. Tim Brosnan, MLB EVP/business, says in a statement, “This is an incredibly exciting time for Major League Baseball, and BBDO is exceptionally well-suited to help us bring the best game in the world to our fans in uniquely creative ways. We look forward to having them apply this creativity to further fuel the unprecedented success that baseball currently enjoys by creating innovative ways for fans to connect with MLB.”
While BBDO NY takes on MLB brand/Jewel duties (which were previously handled by a few different agencies), IPG-owned, Boston-based Hill Holliday will remain on as agency of record for MLB Fan Cave. This marks the second notable account win this month for BBDO NY, which added to its Pinnacle Foods roster by winning Wish-Bone duties.
A Cáritas da Alemanha resolveu chamar a atenção para as consequências de nossas ações no cotidiano, em um filme criado pela BBDO Proximity de Dusseldorf. A ideia é mostrar como a globalização nos conecta uns aos outros, destacando como uma decisão tomada no seu quintal irá se refletir no quintal alheio.
Globale Nachbarn – ou simplesmente Vizinhos Globais – mistura elementos de live action e stop-motion para conscientizar as pessoas sobre a importância da responsabilidade individual no dia a dia, usando exemplos simples e que fazem parte da vida de todos nós.
If you’ve been watching the 2014 Sochi Winter Olympics at all, chances are you’ve seen the above spot for GE by BBDO New York.
The 60 second spot, “Childlike Imagination,” portrays GE’s range of individual businesses (turbines, aviation, 3-D printing, and others) through the imagination of the daughter of a GE employee. Its artful approach marks a departure from previous GE campaigns, which tended to focus on just one of these businesses. This change of approach works well for GE. The girl imagines “underwater fans that are powered by the moon,” “airplane engines that can talk,” “hospitals you can hold in your hand,” and “trains that are friends with trees.” The imaginative concept makes for a fun, visually interesting effort designed to capture your attention. Stick around for credits after the jump. continued…
Em 2012, Meet the Superhumans, filme criado pela 4Creative para promover a transmissão da Paralimpíada de Londres pelo Channel4, deixou muita gente de impressionada com a capacidade de superação dos atletas participantes. Agora, o Comitê Paralímpico do Canadá resolveu provocar o público da Olimpíada de Inverno de Sochi mostrando que o foco não deve estar nas limitações, mas sim nas habilidades dos esportistas, apesar das limitações.
Essa ideia é defendida com um efeito bastante simples, usando apenas uma pequena faixa da tela para mostrar a beleza e técnica exigida nos esportes de inverno. Após alguns segundos de imagens incríveis, a faixa se expande para revelar que toda a habilidade demonstrada vem dos atletas paralímpicos, encerrando com a assinatura “Não é o que está faltando. É o que está lá”.
Filmes como este me fazem pensar que, no final das contas, a pior deficiência que existe é o preconceito.
Whatsthere tem criação da BBDO de Toronto, com produção da Sons & Daughters e direção de David Quinn.
BBDO Toronto has crafted a new spot for the Canadian Paralympic Committee in anticipation of the upcoming Sochi Paralympic Games, with the uplifting message/tagline “It’s not what’s missing, it’s what’s there.” The line describes the need to look past physical differences to the incredible talent of these athletes and all the hard work they put in to train for the games.
“When we look at Paralympic athletes, we can make the mistake of focusing on their disabilities, instead of their extraordinary abilities,” said Simon Craig and JP Gravina, Associate Creative Directors, BBDO Toronto. “This campaign forces the viewer to see all the amazing things that make these Paralympic athletes great. To catch them in the midst of competition is an awe-inspiring experience by any definition.”
To accomplish this, the 60 second spot employs a letterbox effect to focus in on a select portion of each athlete, only revealing their identities toward the end of each scene, and thereby highlighting their athletic prowess and impactful performances rather than their disabilities. It’s an interesting fusion of form and function that really underscores the message behind the campaign, even if it risks alienating some viewers who complain about such a small portion of the screen being used at the start of the spot.
The athletes featured here are snowboarder Michelle Salt, sledge hockey players Tyler McGregor and Dominic Larocque, and cross country skier/biathlete Mark Arendz. Arendz called the campaign “an awesome opportunity to increase awareness and demonstrate what we as Paralympic athletes are capable of.”
Nomination for the Canadian Paralympic Team is still going, with the full team set to be officially announced at the end of the month. The 2014 Sochi Paralympic Winter Games will be held from March 7-16. Canada will send approximately 50 athletes to the games, competing in all six sports, with the goal of placing in the top three nations in the gold medal count. Credits after the jump. continued…
Chicago-based Energy BBDO are behind this new cannibalistic spot for Lay’s, featuring the classic Mr. and Mrs. Potato Head characters.
The 30 second spot, which was created in collaboration with production company Psyop and directed by Lauren Indovina and Borja Pena, shows Mr. Potato Head arrive home from work unable to find his wife. When he finally locates Mrs. Potato Head, he discovers her hiding in the pantry eating Lay’s. Mr. Potato Head overcomes his initial trepidation at delving into cannibalism immediately after trying a potato chip, accompanied by the tagline, “One taste and you’re in love.” Mr. and Mrs. Potato Head’s abhorrent crime against nature becomes their “little secret” in what, in a bizarre way, is something of a Valentine’s Day themed ad. The choice of Mr. and Mrs. Potato is something of a curious one, since Energy BBDO and Psyop had little chance of competing with Pixar’s likeness of the characters in the Toy Storyseries, and viewers will undoubtedly make that unfavorable comparison. Chalk this one up as a head spud scratcher. Credits after the jump. continued…
BBDO has just released a new Olympics spot for Visa featuring U.S. Olympic Freeskier Torin Yater-Wallace.
The 45 second spot, “Nightswim,” follows Torin on one of his night runs through “an ocean of snow,” where “it’s only [him] and the mountain.” Torin explains that he skis at night because the days just aren’t long enough, and he can engage his passion in private at night, without the pressures and distractions he faces during the day. The spot closes with Morgan Freeman‘s narration that Visa has been “supporting Olympic athletes for over 25 years.”
Like a lot of the Olympic advertising we’ve been seeing, “Nightswim” is pretty straightforward, allowing the athlete involved and the idea of Olympic sponsorship to speak for itself. The most unusual thing about the spot would have to be the nighttime setting, which allows for some interesting visuals, but also some moments where it’s kind of hard to tell what’s going on. Credits after the jump.
After spending the last five-plus years at Chicago-based Energy BBDO, word has trickled down through the departments that Dan Fietsam is no longer with the agency. If you recall, Fietsam replacedMarty Orzio over a half-decade ago as EVP/chief creative officer at the agency. We were forwarded a note from Energy sent from Energy’s president/CEO, Paul Tonise. See below:
After 5-1/2 years, Dan is leaving the agency. It’s been a good run, and we are thankful for Dan’s contributions to our collective success.
When Dan started, Energy BBDO was a smaller agency and, like the rest of America (and world), we were amidst one of most difficult macro economic downturns. We continued to grow and succeed and Dan was a key player.
Under his leadership, we drove award-winning work and got recognition from the creative community. Most importantly, he brought in wonderful creative leaders.
In the “Next Phase for Fietsam”, Dan yearns to get closer to the creation of the work. And that’s what he’ll do in his last month with the agency. We are in a search for Dan’s replacement and, in the interim, will rely on our outstanding group creative directors to continue leading their businesses.
We are grateful to Dan for all he’s done to help make Energy BBDO what it is today. I know you will all join me in offering your personal thanks to Dan.
What happens when two NBA athletes confront each other in an ad campaign dubbed “Approved” for Foot Locker? This. Now, BBDO NY continues its successful, appealing streak with the sports apparel retail chain by bringing in New Orleans Pelicans’ unibrowed star Anthony Davis to join forces with James Harden, the bearded star of the Houston Rockets. You might remember Harden from his previous roles in Foot Locker ads including one where he exposed his singing talents. In the first Harden-less spot, Davis cruelly crashes a youngster’s hoop dreams while meeting with Harden in the second one below. It keeps continue to be appealing so let us try to get a laugh, out of this, the horrible post-ice storm day. The first one above is for Kids Foot Locker while the one below is for regular Foot Locker.
BBDO New York is on a roll with Guinness. Following last year's "Basketball" spot, truly one of the best of 2013, here's a great new commercial starring U.S. biathletes Tracy and Lanny Barnes. If you don't know their story, just watch the commercial—it's remarkably affecting, given that it's mostly just a static image and some text coming and going.
The spot is on YouTube for now, but will be pulled off the site at midnight Wednesday (Jan. 29), Guinness confirmed. That's because Guinness is not an Olympic sponsor and cannot air advertising featuring Olympic athletes between Jan. 30 and Feb. 26.
Credits below.
UPDATE: The ad was made private on YouTube last night, but you can still see it, for now, at the non-YouTube embed below.
CREDITS Client: Guinness Spot: "Barnes Sisters"
Agency: BBDO, New York Chief Creative Officer, Worldwide: David Lubars Chief Creative Officer, New York: Greg Hahn Executive Creative Director: Tom Darbyshire Associate Creative Director, Copywriter: Jon Yasgur Associate Creative Director, Art Director: Jim Cancelliere
Director of Integrated Production: Dave Rolfe Producer: Whitney Collins
Editorial, Animation: My Active Driveway Creative Director: Steve Choo
Music: Andrew Knox Music Music Producer: Loren Parkins
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
Listen folks, we love you, but we can’t be everything to everyone, whether it concerns the likes of 
After spending the last five-plus years at Chicago-based Energy BBDO, word has trickled down through the departments that 
