Chicago-based Energy BBDO are behind this new cannibalistic spot for Lay’s, featuring the classic Mr. and Mrs. Potato Head characters.
The 30 second spot, which was created in collaboration with production company Psyop and directed by Lauren Indovina and Borja Pena, shows Mr. Potato Head arrive home from work unable to find his wife. When he finally locates Mrs. Potato Head, he discovers her hiding in the pantry eating Lay’s. Mr. Potato Head overcomes his initial trepidation at delving into cannibalism immediately after trying a potato chip, accompanied by the tagline, “One taste and you’re in love.” Mr. and Mrs. Potato Head’s abhorrent crime against nature becomes their “little secret” in what, in a bizarre way, is something of a Valentine’s Day themed ad. The choice of Mr. and Mrs. Potato is something of a curious one, since Energy BBDO and Psyop had little chance of competing with Pixar’s likeness of the characters in the Toy Storyseries, and viewers will undoubtedly make that unfavorable comparison. Chalk this one up as a head spud scratcher. Credits after the jump. continued…
Carnival Cruise Lines is launching a new 25 million dollar campaign, “Moments That Matter,” with agency Arnold Worldwide. The fall campaign will extend across broadcast, radio, digital and direct mail from September through December. For the first spot in this campaign, Carnival sourced material directly from their customers through social media.
The :60 spot, “24 Hours Onboard” features content chosen from over 30,000 pictures and videos submitted by past guests on Carnival’s cruises, including one dude who publicly proposed on a Carnival Cruise (yikes). “24 Hours Onboard,” which will debut on major network primetime Monday, September 23rd, appeals to viewers’ sentimentality, and employing pictures and videos sourced directly from past customers adds a personal element that could help convince viewers to book their next vacation with Carnival. As Arnold Executive Creative Director Pete Johnson puts it, “We found those looking to book a cruise are much more likely to listen to recommendations from previous cruisers.” So filling a commercial with vacation memories from enthusiastic fans of Carnival makes a lot of sense.
This isn’t a spot that will blow anyone away with its creativity or execution, but it doesn’t have to. It appeals to the type of people who line their walls with photos from family vacations, or, in other words, Carnival’s target audience. continued…
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