Hasta La Creative!

BBDO New York has a new campaign for Visa showcasing how quick and easy the brand’s Visa Checkout service is.

In the campaign’s first spot, “Surfer,” BBDO New York teamed up with professional surfer Kolohe Andino, with voiceover from the inimitable Morgan Freeman. Over the course of the 60-second ad, Andino demonstrates how quick and easy Visa Checkout is by using it to order a Pizza Hut pizza while surfing a giant wave. The spot ends with the tagline, “Everywhere you want to be” (it appears they’ve dropped the “it’s”) before directing viewers to sign up for the service at visacheckout.com. “Surfer” debuted this past Sunday during FOX’s NFL broadcast, as Visa is using its NFL sponsorship to promote the campaign and get the word out about its recently-launched payment service.  (more…)

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To celebrate the end of NFL training camps and the start of the regular season, Gillette and BBDO NY released “Training Tracks” a music video using only the sounds of NFL players and other athletes training.

Who could pull of such an unusual, even avant-garde concept? Probably only Academy Award-winning director Michel Gondry. So that’s who they got. Gondry directs the spot, based on a track conceived by Phil Mossman of LCD Soundsystem fame. The “music experiment” was produced at the acclaimed Ocean Way Studios in Hollywood.

“Training Tracks” features NFL stars Champ Bailey, Kayvon Webster, BenJarvus Green-Ellis and Giovani Berard, as well as former Notre Dame offensive guard Mike Golic, Jr., all of whom participated in Gillette’s  “Built for Training” program this summer. You may not recognize all the athletes as they come into and out of focus, but the sounds they make work surprisingly well. The spot is also expertly shot (obviously) and a much-welcome departure from Gillette’s normal blase approach to advertising (or worse yet, that terrible Adrien Brody/Andre 3000/Gael García Bernal campaign). Let’s hope they continue putting out more interesting and unique (an overused word in the ad world for sure, but one that definitely applies here) work like this spot with new agency Grey in the future. continued…

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