The aspirations around experiential events have exploded in recent years. Activations used to be confined to physical spaces, and now entire worlds can be built in digital realms like Fortnite. And even physical events have reached ambitious new heights. Now in its sixth year, ADWEEK’s 2024 Experiential Award winners know how to dazzle with interactive…
If you want to know who received an early look at Squid Game’s highly-anticipated sophomore season, it sure seems like streaming giant Netflix gave the green light to Golden Globes voters… and the red light to everyone else. When the nominations for the award show’s 82nd edition were unveiled on Monday morning, Season 2 of…
Top of the Ticker: ABC News is saying goodbye to its longtime home on New York’s Upper West Side. The network is moving south to 7 Hudson Square, site of the recently opened Robert A. Iger building, named after the Disney CEO. The Mouse House is consolidating its New York operations into the new complex,…
ADWEEK opened the 2025 Media Agency of the Year Awards for entry. The program seeks to recognize media agencies demonstrating innovation and excellence in media planning and buying, Nominations are due Dec. 23, 2024. Media agencies can apply for recognition in three categories: Breakthrough: For this award, ADWEEK considers agencies founded five or fewer years…
Dany Garcia is dancing in her living room. As she poses, a group of young women who have helped develop her social media presence chant: “Killer heels and a Bodycon dress. Killer heels and a Bodycon dress.” It’s Garcia’s spin on the “Boots and a Slicked-Back Bun” meme that flashed briefly during midsummer before becoming…
Top of the Ticker: Two major American newspapers–The Washington Post and The Los Angeles Times–have chosen not to issue a presidential endorsement, reportedly at the behest of their billionaire owners, Jeff Bezos and Patrick Soon-Shiong, respectively. It’s the first time in almost 40 years that the Post has declined to endorse a candidate. The decision…
Traditional advertising showcases are few and far between today, along with opportunities to appeal to a mass audience. Last night’s Academy Awards is one. According to Variety, the 2023 Oscars earned an audience of 18.75 million—more than double the most popular shows on TV (NCIS and FBI). The best “commercial” of the evening was “I’m […]
The post You Don’t Watch The Oscars for the Commercials, But You Could appeared first on Adpulp.
In this on-camera interview, CNBC’s Tania Bryer asks David Droga, founder of Droga5, CEO of Accenture Song, and the most awarded person in Cannes Lion history, what his secret ingredient is. Droga replies, “Not piss a lot of people off…No, I don’t know, I’ve always been restless and curious. I’ve been lucky that I’ve worked […]
The post David Droga Is Always Making, Shaping, and Creating appeared first on Adpulp.
Since 1963, nearly 193,000 children and teens have been killed with guns on American soil—more than four times the number of U.S. soldiers killed in action in the Vietnam, Persian Gulf, Afghanistan, and Iraq wars combined, according to Children’s Defense Fund. According to the gun control advocacy group Change The Ref, last year alone 3,044 […]
The post Leo Burnett Receives Four Grand Clios for their Gun Control Work appeared first on Adpulp.
Like so many businesses, the agency business is a talent business from top to bottom. Nothing good happens without extraordinary efforts made by dedicated, gifted people working as one. Agency heads used to say the agency’s “best assets,” a.k.a. the talent, walk out the door and go down the elevator each evening. Of course, these […]
The post “Owning A Large Portion of the Best Talent” Is Pre-COVID Thinking appeared first on Adpulp.
Ad Chatter, now in its second season, has “gone global” with the addition of London-based strategist Toby Donaldson in the recording booth. Toby adds a lot of value to the mix. He started writing articles for Adpulp last year and the site is stronger for his contributions. In this 40-minute episode Toby, Dan Goldgeier, and […]
The post Ad Chatter, Season 2, Episode 7: Apple, Motel 6, Rory Sutherland, Cannes, and Cryptocurrency appeared first on Adpulp.
The waves of change are here. Consequently, people are searching for their sea legs. Ad people are also painting pictures of dark and/or dreamy futures. Here’s one picture that is not pleasing to my senses… McKinney CEO Joe Maglio, writing in Ad Age, believes there’s a compelling need for trophies, no matter what: Many of […]
The post I Hear Advertising Voices. Do You Hear Them Too? appeared first on Adpulp.
BBDO New York’s “Back to School Essentials” Public Service Announcement for Sandy Hook Promise is the inaugural “Storytelling for Good” Award winner. The award is given by Clio, the premier international awards competition for the creative business, and Brand Storytelling, an industry-leading B2B media company focused on branded content. “Storytelling for Good” celebrates branded entertainment […]
ICYMI: Epica Awards are open for submission until October 7, 2019 When you submit your agency’s work to Epica, it will be judged by 200 trade journalists from around the world, myself included. In my opinion, trophies granted via peer review are a needless fixture in an industry where vanity is celebrated instead of shunned. […]
The post Enter Epica, The Creative Contest Judged By Journalists appeared first on Adpulp.
The industry has changed. Change is hard. This may or may not explain the plethora of bitching and moaning about how the industry has changed not for the better. Before we get rolling, may I suggest a musical interlude? Really? Another Trophy? How About A Raise, So I Can Buy A House? Adweek reports that […]
The post Advertising’s Young Folks Don’t Need Awards or the Long Hours appeared first on Adpulp.
Ad people love industry award shows and people working in advertising have a natural affinity for the people who make films, since they often work side-by-side on 30- and 60-second films, also known as commercials. The Oscar Awards are therefore a big deal. Not Super Bowl big, but big nonetheless. In media buying terms, ABC […]
The post Oscars’ Commercials Debut In the Other Advertising “Super Bowl” appeared first on Adpulp.
I recently offered up the term, “tradigital” in conversation with another ad pro. The person on the receiving end hadn’t heard that one before. I smiled. Digital is a progression, an adjustment, a new opportunity. Digital is new media, but marketing is old as the hills. Thus, digital marketing requires a solid foundation in the […]
The post Do You Work With Someone Over 40 Who Has Wicked Tradigital Chops? appeared first on Adpulp.
No one tells it like it is today. If someone dares to do so, they’re at risk of being cast out by the meek and mild masses. Toronto-based independent Zulu Alpha Kilo could give a shit. The agency is looking to fill 14 new positions and they want all the prima fucking donnas ad school […]
The post #NSFW Self-Promo Video Morphs Into Hot Shit Agency Recruitment Vid appeared first on Adpulp.
Too many award shows are back-slapping affairs where hungover creative directors drop a bean in a cup when they see a campaign they like. There’s a much higher standard for the industry’s output—the intended audience for the work. Did they bite or did they ignore? That’s the ultimate test of any ad campaign. Having said […]
The post Epica Is An Award Show With A Marked Point of Difference appeared first on AdPulp.
David Droga poured his heart out during The Lion of St. Mark interview at Cannes this year. He cares and he wants you to care too. Do you care? Adweek picked up on his call to action, and captured the essence of the hour-long chat with this pull quote: I would put down everything in […]
The post David Droga Wants You To Care, And He’s Not Alone In That appeared first on AdPulp.
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