Hasta La Creative!

W+K finds a unique and amusing way to call for entries to the 2015 Andy Award in a new campaign featuring a a member of a bomb squad, neurosurgeon and firefighter all discussing a career that takes real courage: advertising. Each spot ends with the tagline, “Where only the bravest get rewarded.”

In “Neurosurgeon” the discussion happens during brain surgery, as the surgeon in question asks, “How do you know when you sell an idea to a client that the idea is actually going to work?” He asks for the scalpel and then continues, “It’s like its one big conceptual umbrella and then what do you do with that?” He goes on with his hypothetical scenario, in which the client kills the idea in favor of a brand manifesto with “hard hitting VO,” he sighs. “And then wait ’til AgencySpy gets it,” the surgeon ads. “It’s brutal.”

In the other spots a firefighter marvels at the difficulty of balancing TV, digital and social, and the bomb squad member trembles at the thought of having to “come up with a groundbreaking social media campaign in a week.” Obviously the point of the ads is to point out that advertisers aren’t doing anything as courageous or important as saving lives, knocking down the self-importance of award shows a peg or two in the process. The videos are supported by display and social media ads depicting big name creatives like Gerry Graf, Susan Hoffman, Jeff Benjamin and Dan Wieden being congratulated by firefighters, astronauts, surgeons and the like. Stick around for “Hurt Locker” and “Firefighter” after the jump. (more…)

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In case you missed it, Jerry Seinfeld won an honorary award at last night’s 55th Annual Clio Awards. He then took the opportunity to (generously) label the ad industry “a bunch of nonsense” and commend the agency folk in attendance for their ”phony careers and meaningless lives.”

If we didn’t know better, we’d think he were an AgencySpy commenter rather than a comedian who did his best work 20 years ago. His opener was a little familiar:

“I love advertising because I love lying.”

Before you roll your eyes, he did elaborate on that premise:

“Spending your life trying to dupe innocent people out of hard-won earnings to buy useless, low-quality, misrepresented items and services is an excellent use of your energy.”

While recounting the infamous 1991 “trophy run”, he even tackled one of our readers’ favorite topics: the inanity of awards shows themselves.

“…I got this. I didn’t really win it, but I got it.”

Now you’ll have to click through to watch the whole thing.

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The ADC (formerly known as The Art Directors Club), is launching a “one-of-a-kind traveling art exhibit that puts the design ahead of the content.” The exhibit showcases the winners of ADC’s 93rd Annual Awards in an interactive installation executed by a creative team at global ad agency Sid Lee.
The three-piece exhibit is steam punk themed and “makes you work for a sneak peek of the winning work” with simple machines, constructed by Sid Lee, that require user-interaction to bring the work to life. These machines include the following:

• Bring the beat: Motion and Interactive: Visitors play a harpsichord-inspired instrument to trigger the Motion and Interactive winning work, which is projected onto a facing wall with each note
• Honey, I shrunk the art: The Design, Photography and Illustration winning work was shrunk down to miniature sizes, and viewers look into a structure (part pinhole camera, part carousel, part light box and part microscope) that magnifies individual pieces
• Take a ride on the wild side: The Advertising winners take a little more effort, encouraging viewers to hop a recumbent bicycle-structure and pedal enough energy to project the winning advertising work onto a facing screen

To learn more about Sid Lee’s exhibit for ADC and the winners of the 93rd annual ADC Awards, check out ADC’s Instagram page.

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The words we use are important. Words convey meaning.

Right now, I am looking for the words to convey how much I love this ass-kicking, fact-kicking session from Gary Vaynerchuk, head of Vayner Media.

In the video, a person asks Vaynerchuk how to meet “relevant people” at South By Southwest. Gary Vee rightly does the questioner and the larger world a great service by breaking down what’s wrong with the thinking that misinformed the question.

“When I hear people categorize others human beings as ‘relevant’ it makes want to vomit on myself,” he says.

Vaynerchuk is a humanist and it takes a humanist with brass balls to endow brands (and the company’s behind them) with the necessary degrees of humanity that will make them palatable to the real life people we sometimes refer to as consumers.

In a new article about sales on Medium, Vaynerchuk notes, “I pay attention to what people do and look for patterns. I think of conversion in an emotional more than an analytical way.”

In other words, sales and business is personal. At all levels, business is an exchange between people. It can be an equitable exchange or something less. When it’s something less, may today’s digitally-empowered consumers have mercy on your brand’s soul.

Vaynerchuk sees sales (and the taking care of customers that enables it) as art. A sale is something he creates and he believes in masterpieces. To get there, he uses leading questions “to reverse-engineer your needs and provide the insight that I could deliver on.”

At the heart of Gary Vee’s offering, and the reason for his charm and success, we do not find the social media tactic de jour. His message is about the fundamentals and the need for applying them in life and in business. Be a good person/business. Offer to help. And continually serve and grow your relationships.

The post Gary Vee Rocks The Mic, Wins AdPulp’s International Humanitarian Award appeared first on AdPulp.

As we mentioned earlier this week, here is the first of five episodes launching from ADC regarding its Portfolio Night All-Stars. The happenings went on at the ADC Gallery in Chelsea, NY and feature the likes of DDB worldwide CCO, Amir Kassaei. The mission involved? Rethink the Ford Focus. Let’s see what the kids come up with.

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All good things must come to an end as they say and with that, here’s the final recap of the 2014 ADC Festival of Art + Craft that wrapped up yesterday in Miami. Once again,  here’s a quick snapshot of the third and final day of the festivities courtesy of ADC content manager, Brett McKenzie. As mentioned below, the big winners for at the actual ADC awards included Stockholm’s Forsman & Bodenfors, which picked up the almighty Black Cube for the Van Damme splits work for Volvo Trucks (full winners list here). Well, for our sake, there’s always next year. Take it away, B.

“The 2014 edition of the ADC Festival of Art + Craft in Advertising and Design is now in the history books, after the third and final day of intriguing workshops and meals, not to mention the finale of the ADC 93rd Annual Awards, the unveiling of Laser Cat and not one but two blowout after parties.

Beginning at sunrise with some beachside yoga and a breakfast open only to ADC Members, Day Three of the Festival featured some of the event’s most popular workshops. Attendees donned aprons and picked up knives and chisels to build guitar frames with Dick Boak, experimented with computer code with Sub Rosa’s Joshua Davis, unleashed imaginations and inhibitions with street artist Kazilla and peered into the unsettlingly bizarre mind if legendary illustrator Gary Baseman.

The evening’s gala took place at the beautiful New World Center. If you are looking for the full laundry list of Cube winners, visit http://adcglobal.org/adc-93rd-annual-awards-winners-part-two/ but the one sentence version is that the night belonged to Forsman and Bodenfors, Volvo Trucks and Van Damme’s epic splits, whose checked luggage going back home to Sweden will likely be overweight.

Immediately after all the Cubes were handed out, Hungry Castle unveiled it’s much anticipated Laser Cat installment, beaming the personal projects of thousands of creatives onto the walls of the venue.

After Laser Cat’s reveal, Festival attendees danced the night away on the New World Center’s rooftop, and when the lights came on at that venue, they hurried on to a nightclub for several more hours of celebration.

This morning there were a lot of happily comatose Festival attendees, shaking hands and promising to keep in touch, already getting excited for 2015. We hope you’ll join them next year!”

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Just like last year, we here at the Spy are providing a brief snapshot of the revelry likely taking place at the ADC Festival of Art + Craft, which kicked off in Miami yesterday. Since we’re not there (of course), we’ll let  ADC content manager Brett Mackenzie handle the duties. Take it away, Brett

“So we are knee deep in the second day of the ADC Festival of Art & Craft of Advertising and Design, and part of Day Two  means getting Day One edited.

We’ve just posted the Day One recap on the Festival site right here. http://adcglobal.org/adc-festival-day-one/

But if you really wanted to boil the first day down to its essence, it ended up being all about Hungry Castle and Lionel Richie’s Head (and not just because I got to play Lionel Richie.) https://vimeo.com/91441383.

Day One ended with the 2014 Tomorrow Awards ceremony, poolside at the James Royal Palm Hotel. You can see all five winners here http://adcglobal.org/adc-celebrates-2014-tomorrow-awards-winners”

Seems like fun, we suppose, and who can deny a Lionel Richie likeness. More images the goings-on follow after the jump.

continued…

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The Clio Awards announced today that WMcCann Brazil Chairman & McCann Worldgroup, Latin America & Caribbean CCO Washington Olivetto will receive the 2014 Clio Lifetime Achievement Award at the 55th annual awards show on October 1 at Cipriani in New York.

Olivetto is known around the world as an influential figure in the advertising industry, and in Brazil as an important cultural figure. His best known work includes iconic campaigns for Salvation Army, Nestle and Brazilian household staple BomBril, “which boasts the longest-running campaign with the same lead character,” with poster boy Carlos Moreno serving continuously from 1978 to 2004. Olivetto’s W/Brasil merged with McCann Erickson Worldwide’s Brazilian operations to form WMcCann in 2010, with operations based in São Paulo and Rio de Janeiro. WMcCann currently owns the two most popular campaigns airing in Brazil, for Bradesco, the biggest bank in Brazil, and Brazilian food company Seara. In 20o1, Olivetto won the Clio Awards’ Grand-Prix film award with a TV spot for Época Magazine. In addition to advertising, Olivetto is known in Brazil as a soccer mega-fan and expert, the creator of an ideological movement in the history of Brazilian soccer called “Democracia Corintiana.”

“Washington Olivetto is a name synonymous with innovation in the advertising industry,” explained Nicole Purcell, executive vice president, Clio Awards. “For decades, Washington’s work has been bringing Brazilian creative to the world and the most sophisticated thinking in global advertising to the Brazilian market. Defying contradiction, he’s at once a classic adman and a radical pioneer.”

“I’m exceptionally honored to receive the Clio Lifetime Achievement Award, in no small part on account of distinguished names of those who received the award before me,” said Olivetto. “I hope this award shines a light on the exemplary work being done around Latin America, and particularly in Brazil, which has been a source of inspiration and the greatest, most rewarding challenge I could have asked for.”

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Après la shortlist, le concours Sony World Photography 2014 vient d’annoncer ses 10 premiers gagnants : Alpay Erdem, Hairul Azizi Harun, Holger Schmidtke, Kylli Sparre, Valerie Prudon, Arup Ghosh, Ivan Pedretti, Gert van den Bosch, Chen Li et Vlad Eftenie sont à découvrir dans la suite.

Muddy Smile by Alpay Erdem.

Photographer story, Behind the scene by Hairul Azizi Harun.

Under the Staircase by Holger Schmidtke.

Rescue Operation by Kylli Sparre.

Rodeo by Valerie Prudon.

Poor God by Arup Ghosh.

Starry Lighthouse by Ivan Pedretti.

The Cold Pony by Gert van den Bosch.

Rain in an Ancient Town by Chen Li.

First Snow by Vlad Eftenie.

Back in November, we brought you news of Laser Cat, the giant art-eating cat that projects the art he ingests from his laser eyes. Launched by Hungry Castle and Umbrella and constructed by ADC Hall of Famer and SVA teacher Kevin O’Callaghan, Laser Cat solicited submissions from agency creatives, as well as artists everywhere.

The original (unrealistic) goal was to gain one million submissions, allowing Laser Cat to project the art on the moon at this year’s ADC Annual Awards of Art + Craft in Advertising and Design at the Bass Museum in Miami Beach on April 8th. Unfortunately, the moon is out, but Laser Cat will be on hand at the ADC Awards in Miami to project 10,539 artworks onto the Bass Museum. In addition to submissions from many top agencies, Laser Cat was able to garner some pretty impressive celebrity submissions, including those from Banksy and David Lynch. For more, check out the videos above and below, or head on over to the Laser Cat site. And if you’d like to see Laser Cat in person, buy tickets for the ADC Awards in Miami Beach.

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