(TrendHunter.com) These May 2022 mobile innovations showcase the tech industry’s constant progress. As smartphones have become common household items, we often forget about the luxury they represent. Consumers…
(TrendHunter.com) The May 2022 computers innovations showcase the industry’s creativity capabilities given the emerging technology. Companies are turning towards nature to create aesthetically-focused computer…
Peloton is out with a new brand tagline, “Motivation That Moves You,” as it tries to inspire its members and investors.
Peloton’s crew of spirited instructors have become high-profile personalities in their own right, transcending the brand in ways that have made them part of the pop culture zeitgeist. Now, the brand is recognizing their powerful influence in a refresh that positions them as the motivational stars they are. In a new campaign by Mother LA…
Signs of ovarian cancer are often overlooked or mistaken for other conditions, which means the disease can go undetected for a long time. For World Ovarian Cancer Day on May 8, U.K. charity Ovarian Cancer Action ran an unusual social media campaign to ensure that ovarian cancer symptoms could not be ignored. The organization started…
Do-good metaversing, touchingly human tech and a b-to-b campaign that cuts the crap out of crappy gifts.
(TrendHunter.com) This collection of May 2022 luxury innovations showcases some of the industry’s most unique products. From handbags to carrots, these luxury items are pushing the boundaries of traditional…
Trademark dispute is one of many for the Golden Arches, but there’s a reason it fights them, legal experts say.
Digital media company G/O Media, home to a dozen titles including Gizmodo, Jezebel and Deadspin, turned a profit in 2021 for the first time since its creation three years ago. That’s in large part due to digital ad revenues that rose 53% from 2020, the company tells Adweek. G/O Media saw total revenue rise 45%…
When your oil-change empire spans 700 locations and 27 states, but you don’t want to pay national ad prices to promote it where it needs help most, what are your options? Take 5 Oil Change, a division of Charlotte, N.C.-based Driven Brands, wanted to focus on specific markets within its coverage area while speaking to…
Whether they’re working to communicate a client’s vision or dreaming up their next big project, Brooklyn-based art director Mars Nevada operates on a singular guiding philosophy. “I have to feel like I’m doing good,” they told Adweek for the AAPI Creative Spotlight series. “That either means social good and changing the world, or just the…
Independent content agency, The 10 Group has named former JWT chief executive and chair of Wunderman Thompson Tamara Ingram as its first chairperson. Beginning with immediate effect, Ingram joins the London-based content company made up of journalists, comms strategists, product and social marketers. It has produced campaigns for clients such as Centrica, Ralph Lauren, Virgin…
The need for holistic video strategies in which linear and digital TV coexist is clear.
Denise Broady is the kind of new-school chief marketer that today’s companies covet–one with a deep knowledge of tech. But just a few decades ago, her journey from programmer to CMO at low-code platform Appian wouldn’t make sense. Broady’s career trajectory veered from the traditional in many ways. For one, she’s served in two different…
In a world abuzz with Whatsapp pings and email notifications, handwritten notes are a rarity. Whether it’s a poem in a birthday card, an apology letter or silly scribble on a Post-It, the written word has the ability to evoke emotions in ways that can elude the digital form. Customer loyalty–and the drivers behind it–are…
Two years after the biggest health crisis in a century began, more people are taking the mantra of “You are what you eat” to heart. In an exclusive survey for Adweek, market research firm YouGov got a glimpse into the food habits of more than 19,000 people across 18 countries. In addition to taking a…
Almost from its origins in the 1990s, the job of chief marketing officer has seemed on the verge of extinction. Conjured on the fly as technology officers shifted the balance of power among finance, sales and marketing departments, the idea of the CMO emerged as the ground under brand strategy decisions was experiencing a tectonic…
When our head recruiter speaks to a promising candidate, she asks about qualifications and what they seek in a team culture. If things are going well, she’ll ask this: “So, do you have a side hustle?” No, it’s not a trick question, but part of our recruitment and retention strategy. Today, one in three working…
Chief marketing officers are charged with shaping the delicate strategies governing brand communications, identity, awareness and affinity. The pandemic has tested their skills like never before, with abrupt shifts in ecommerce and social media that altered the marketing landscape. On top of this, supply chain issues continue to upend existing loyalties between marketers and consumers….
(TrendHunter.com) Although the May 2022 marketing trends span a wide range of industries—such as food and beverage, fashion, gaming, consumer electronics, home decor, etc.—brands belonging to these…
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