How can marketers establish working creative relationships in ways that feel authentic to both brands and diverse collaborators? Experts from YouTube and Google had a lot to share on the subject during this year’s IAB NewFronts. On Wednesday, IAB’s chief industry growth officer Sheryl Goldstein connected with YouTube BrandConnect’s head of sales strategy and programs…
Submissions are open for Ad Age’s 40 Under 40, an annual feature that recognizes talented young individuals in the world of marketing and media.
Internal memo sent by CEO Mark Read updates holding company’s healthcare benefits.
Sarah Jessica Parker dons safety goggles and takes a sledgehammer to an elaborately decorated table full of food and drinks–she’s making a literal point about breaking with tradition–while the words “goodbye boring, hello perfect” flash on screen. John Cena, in a separate scenario, shows off his refined side along with his trademark self-deprecating sensibility by…
Here’s what Mr. Musk is projecting for Twitter’s finances over the next few years, according to a pitch deck he presented to investors.
Social-led campaign by Deutsch LA gave first taste to anyone by the name of Barry.
The Kentucky Derby is the most prized jewel in horse racing’s Triple Crown. Apart from the thoroughbreds and jockeys, brands are the other stars attempting to capture the eyes of the well-heeled, floppy hatted, julep-soaked masses descending on Churchill Downs in Louisville this weekend. Targeting a younger audience, Churchill Downs enters its first full-capacity Derby…
PR giant Edelman’s Zeno Group is being called out for counseling corporations to lay low on the latest social controversy that could rock the business community.
A collective of Brazilian creatives, supported by a vocal ensemble of diversity champions, has penned an open letter to Simon Cook, the CEO of Cannes Lions, questioning the choices for the Brazilian jury, which only has one Black juror out of 24 names. The group called on the Lions to consider proportional diversity as a…
Life is about choices. Some are smaller, others larger and more far-reaching. Either way, the moment of decision is always challenging.
The Finnish used car dealership Saka has made choices on behalf of its customers. It is a place where you can only choose from good options. Moreover, Saka’s car dealers do their utmost to ensure that customers get the car that best suits their needs and do not have to feel insecure about their choice.
Apache brought their post-production coloring techniques to McDonalds newest campaign, “Spotlight Dorado,” where they vow to make a change and help amplify the unheard voices of the Latinx community in the film industry. The spot follows the faces of several young Latinx creatives who have stories to tell with no platform accessible, followed by the introduction of their program, “An initiative to help aspiring Latino filmmakers tell their stories for the world to see.”
Thousands of traffic awareness campaigns have been made, but most drivers do not learn the basics and insist on making the same mistakes as always. In this campaign, we decided to draw attention obvious and exaggerated to these themes, so that way, make them see.
On the occasion of Mother’s Day, Shoppers Stop, India’s leading premier fashion and beauty destination, has launched its digital campaign #CoolMoms. The campaign conceptualised by Contract Advertising, a Wunderman Thompson Group company and member of the WPP network, focuses on millennial mothers and highlights how mothers inspire and encourage their children to be their true self. It elaborates on the changing narrative of a mother, as she evolves from her traditional role to adopting liberal ways to connect better with today’s generation.
The series of 3 digital films are based on multiple real-life situations that pushes the envelope in a fun way without getting into statement-making. It encapsulates the beautiful side of a relationship between a child and a mother and pays tribute to a mother for also being a friend, mentor, and guide. Whether it is accepting her child’s tattoo or joining her son in playing late night video games, it leaves the child surprised with mother’s friendly, light-hearted, and cheerful side.
For two years in a row, Jose Cuervo has shown up to Cinco de Mayo as an industry leader with their #CincoToGo and #TipsyforCinco campaigns. This year marks the first Cinco de Mayo in three years where consumers will be celebrating on-premise with their friends, so Cuervo and independent creative agency Mekanism (creative AOR) wanted to reward them with an engagement idea that acknowledges the hard-working people in the service industry and helps consumers show bartenders and waitstaff extra gratitude.
The holding company stood by its double-digit organic revenue growth forecast for 2022.
In a moment of blissful self-care, a woman in a fluffy white bathrobe reclines on a comfy chair and takes some deep breaths. Cucumber slices are strategically placed over her eyes for added refreshment and destressing. While this may be a familiar marketing image for day spas and travel packages, this campaign comes from cannabis…
The Mad Men-era is long gone, but its roots permeate to the present day and make it especially challenging to be a woman, and a mother, in the advertising industry. Statistically, working women take on more caregiving duties for their children than working men. This means women are expected to do more in a world…
Meta began informing Facebook users via email and in-application notifications that several older, location-based features are being sunsetting May 31. Background Location, Location History, Nearby Friends and Weather Alerts are all on the chopping block at the end of this month. The social network told users information they shared to use those features will no…
Quick question. Are customer satisfaction surveys: a) outdated, b) annoying, c) useless or d) all of the above? The correct answer is a resounding: “It depends.” Not all business surveys are created equal, as anyone who has filled one out has learned. Asking customers for honest feedback may seem intrusive, bothersome or even uncomfortable, but…
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