This year’s NCAA Tournament offered a glimpse at the future of name, image and likeness (NIL) deals in college sports. Though Kansas won the tournament, Saint Peter’s guard Doug Edert, who had 20 points off the bench in the tournament darling’s upset of Kentucky, ended up with a shining NIL moment. Thanks to his performance–and…
A couple weeks back, Krispy Kreme CMO Dave Skena’s marketing team was sitting around waiting for their regular strategy meeting to start. Amid the banter, someone began grousing about the rising cost of gas. With the average price per gallon hovering a little above $4–but much higher in some states–that complaint has become a common…
In the space of a single 60-second video, Kevin Hart time travels through at least four different decades, convincing people in each one to try plant-based burgers at a backyard barbecue. And while he switches outfits, jewelry, catch phrases and hairstyles to match the 1970s, ’80s, ’90s and today, his message about eco-friendly faux meat…
Meta and Ad Age Studio 30 discuss the current state of the global gaming industry and how advertisers can connect with the vast and diverse community of gamers.
The fight to find a cure for cancer is ongoing, but there have been major strides in treatment and testing over the years. With the number of deaths caused by cancer on a steady decline, there’s little denying that funding has played a major role in enabling more precise research that has saved countless lives….
The New York Times won multiple awards, and The Washington Post won the prestigious public service category for its reporting on the attack on the Capitol.
Kern Schireson wants to treat his employees with the respect and white-glove accommodation you would expect from a five-star hotel. As an advocate for corporate hospitality, the chairman and CEO of marketing agency Known is working to dismantle the strict workspace structures that have left employees feeling anxious about returning to the office. With amenities…
The ongoing Covid-19 pandemic has grounded countless travel plans over the last few years. With health restrictions lifting and a renewed interest in leisure travel across several demographics, some brands are looking to tap into Gen Z’s wanderlust just in time for the summer. Putting recent insights regarding the influx of travel to work, the…
Interpublic Group of Cos. and Publicis Groupe join WPP in updating their health care policies as a response to Roe v. Wade controversy.
The existing partnership between Integral Ad Science and TikTok now covers application-level brand safety, invalid traffic and viewability. IAS agreed last September to provide its brand safety solution to the video creation platform. The company said advertisers on TikTok will now have access to trusted, third-party measurement powered by the Open Measurement Software Development Kit,…
While Univision and Telemundo garner more attention from U.S. advertisers when it comes to Spanish-language companies, Estrella Media made the case to marketers during its upfront presentation today that its brand is on the rise and has a lot of value right now, bolstered by its newly announced co-production partnership with Mexico’s TV Azteca. Estrella…
Best Buy is moving beyond its staple electronics lineup, adding beauty gadgets, yard products and personal electric transportation to its in-store and online selection. The retailer will begin carrying the new categories across hundreds of stores and online as part of a two-year plan to expand its business into new areas that have proven popular…
Brands are under mounting pressure to stop digitally manipulating the images of models used in their advertising in a bid to promote body positivity. 77 U.K. politicians from across the spectrum have signed an open letter calling on businesses to stop creating a “warped sense of reality” by touching up promotional photos. Skims and Vanity…
In the first year of the NHL’s new TV rights deal with Turner Sports and Disney, the networks are not only seeing total audience gains over former rights holder NBC Sports, but an increasingly young and diverse audience–one that has considerably more women than last season. As playoffs get under way, Turner Sports–who has the…
Looking to welcome back its Mexican Pizza with some pizzazz, Taco Bell is giving its fans dinner and a show. The chain is creating what it describes as an “off off-Broadway” musical starring Mexican Pizza megafan Doja Cat and country icon Dolly Parton. The satirical show, produced by Live M?s Productions, tells the story of…
Verizon says, “Now everyone can get a new iPhone 13 on us”—both current and new customers who sign up for a qualifying 5G plan.
The climate crisis touches everything. As scientists uncover the far-reaching impacts of global warming, businesses are working to understand exactly what it means for their operations–and what kind of innovations are required to adapt. For Adweek’s second quarterly report of 2022, we wanted to create a snapshot of what kind of sustainability-related changes are happening…
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