If its acquisition of Time Warner Cable is approved, Comcast will become much more than a regional cable company, says its chief executive, Brian Roberts.
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(TrendHunter.com) These swapped logos, illustrated by Fabio Di Corleto, are sure to throw you off. The Italian artist swapped the names, fonts and decals of some of the most well-known social media sites in these…
Ford ad agency Team Detroit is having a little fun with Cadillac, according to the Detroit Free Press. Using the founder of sustainability consultancy and advocacy group Detroit Dirt — who also happens to be an African-American woman — the shop has created a spot that parodies the GM nameplate’s “Poolside” ad released earlier this year.
Remember that Cadillac spot? The one that broke during the Olympics? That bit of “brand provocation” from agency Rogue featured actor Neal McDonough playing a rich white guy in a huge house spouting off about the American work ethic, taking digs at other countries and touting the Cadillac ELR as a reward for the hardworking man.
Some saw it as a fun mix of American pride and, yes, jingoism, that was perfect for the target audience. Others saw it as celebrating the worst of American egotism. It was so provocative, in fact, that Cadillac ad director Craig Bierley tried to clear up misconceptions. And CMO Uwe Ellinghaus, who took the job after the ad was already almost done, admitted to Automotive News that the company inserted the electric hybrid at the last minute to make the spot more “socially palatable” (or, put another way, less jerky).
C’est un exploit fantastique par Vincent Brady qui à réalisé ce montage de time-lapses de lucioles en 2013 au lac des Ozarks. L’artiste à dû maîtriser plusieurs caméras différentes, apprendre l’empilement de photos, et les panoramas à 360 degrés. Un très beau montage à découvrir en photos et en vidéo dans la suite de l’article.
New York digital agency Rokkan has launched “Owners Circle,” described as “a Tumblr dedicated to haute horology lovers” for luxury watch brand TAG Heuer.
The launch is timed to kick off the brand’s presence at Basel World, the world’s largest luxury watch and jewelry show. Drawn by the visual nature of Tumblr, TAG Heuer is one of the first luxury brands to explore the possibilities of the platform. “Owner’s Circle” features photos and GIFs “to inspire fans to share, collect and learn more about each model,” as well as “videos [see above] that weave in stories of precision craftsmanship and history, immersing viewers in the brand’s rich heritage.” TAG Heuer is hoping their foray into relatively new social territory (only 31% of the Interbrand Top 100 Brands have created Tumblr accounts) helps them to engage their audience in new ways and wins them a few converts.
New Career Opportunities Daily: The best jobs in media.
Bob Barocci, an advertising executive who climbed the ranks to become President, Leo Burnett International and led the Advertising Research Foundation to new heights, died on Thursday in Manhattan. He was 72.
Mr. Barocci was a Phi Beta Kappa Graduate of the University of Wisconsin in 1963 and later graduated in 1965 with a Master’s in Business Administration from Harvard. The summer before graduating from Harvard, he worked as an intern at the Leo Burnett Company and was immediately taken with the company. The internship prompted him to write a popular editorial his senior year at Harvard that espoused the virtue of choosing a company over a specific career path and detailed his own love affair with Leo Burnett.
He followed his own advice and joined the training program at Burnett. There, he distinguished himself by becoming the agency’s expert on Brand Rating Index.
(TrendHunter.com) Photographer Leah Johnston puts new meaning to portraits with this collection of astonishing self-portraits. Leah puts herself into a strange magical world with each captivating portrait. When you…
Rugby-playing flight attendents. Celebrities you thought were dead. Money-conscious fake Muppets. Men who snort the hair off their face. Eating ice cream off shoes. All totally normal, right?
Welp, if this all sounds like an average day in your world, please email me personally, as I'll have what you're having. If not, our latest collection of ads from Deep YouTube below might satisfy your craving for weird.
Without further ado—sit back, relax and relish your sanity.
• Tupac, John Lennon, Kurt Cobain, Bruce Lee, Elvis and Marilyn Monroe walk into a bar. (The Netherlands)
• I think I just discovered my all-time favorite recurring characters in advertising. (France)
• You don't need to shave when your snacks smell delicious. (Japan)
• I was following the narrative until the ice-cream-on-the-shoe part. (South Korea)
• I didn't realize Sid & Marty Krofft where making ads now (they're not). Terrifying. (Australia)
• Thanks, Cathay Pacific, for the nightmares featuring rugby-playing flight attendants. (Hong Kong)
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Tornar a internet um serviço tão básico quanto água encanada e energia elétrica parece ser o novo ‘nobre’ objetivo das gigantes de tecnologia. O Google se dispôs a usar balões. O Facebook não quis deixar por menos, citando o uso de ‘drones, satélites e lasers’ como meios de levar a conexão à web para todo o mundo.
Mark Zuckerberg também conseguiu reunir algumas outras empresas interessadas no assunto, como a Qualcomm, Nokia, Samsung, Eriksson e Opera, formando uma espécie de ‘liga da internet para todos’, chamada de Connectivity Lab. Essa parceria colocará nos ares drones que funcionam a partir de energia solar, se posicionando fora do espaço aéreo comercial, que vão emitir feixes de laser capazes de transmitir dados para oferecer acesso à web até para os locais mais remotos do planeta. Em lugares onde os drones não forem viáveis, serão posicionados satélites de baixa órbita para fornecer conectividade àquela região.
De um ponto de vista mais raso, a atitude é apenas parte da estratégia ‘em três níveis’ do Facebook, que quer conseguir, durante a próxima década, conectar as pessoas, entender o mundo e fomentar uma ‘economia do conhecimento’.
São empresas que funcionam na web e que já alcançaram um número tão grande de usuários que sua expansão agora parece apenas limitada por… (wait for it…) falta de acesso à internet
Com um tanto mais de ceticismo, contudo, não é difícil ligar dois pontos mais simples: são empresas que funcionam na web, e que já alcançaram um número tão grande de usuários que sua expansão agora parece apenas limitada por… (wait for it…) falta de acesso à internet. Pode ser por falta de dispositivos, claro, mas o mais comum é que os aparelhos estejam disponíveis (já que ficaram baratos ao longo dos anos), mas que não haja (boas) formas de se conectar à rede mundial de computadores.
Enquanto o Google trabalha com a ideia de colocar balões que surfam nos ventos dos céus de diversas regiões do mundo para criar uma rede de dados alternativa aos cabos e Wi-Fis do solo, o Facebook aposta em parcerias com as melhores mentes da aeronáutica e da tecnologia de comunicação para fazer basicamente o mesmo. A equipe do Connectivity Lab conta com profissionais da NASA e da Ascenta, esta última responsável pelo Zephyr, os drones que funcionam com luz do sol. São diferentes métodos, mas um objetivo único: expandir o número de pessoas que podem se conectar à web.
Óbvio que isso é bacana. Até um vídeo do próprio Facebook provoca dizendo que se com apenas uma parte do mundo conectado já conseguimos tantas coisas legais, imagine com mais gente nessa rede. Mas em longo prazo, isso também significa mais potenciais usuários para os serviços dessas empresas, mais audiência para os seus anunciantes, ou seja, basicamente uma grande possibilidade de expansão. Se considerarmos os números usados tanto pelo Google quanto pelo Facebook, existem cerca de 5 bilhões de pessoas ‘desconectadas’ no mundo todo, o que é mais ou menos 5 vezes o total de usuários do Facebook hoje.
Vai dizer que, além de um objetivo ‘nobre’, não é uma oportunidade comercial incrível para os titãs da web?
Post originalmente publicado no Brainstorm #9
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Pascal Flammer a créé cette maison en bois à Balsthal. La particularité de cette maison est l’osmose complète avec la nature environnante, de grandes baies ouvrent sur des vues composées de champs de blé. Tandis que le rez de chaussée est sur ??la connexion avec la nature, l’étage supérieur permet l’observation de la nature.
CBS Outdoor Americas will seek to buy smaller U.S. billboard companies now that its $560 million initial public offering is complete, ramping up competition with Lamar Advertising and Clear Channel Outdoor Holdings.
CBS Outdoor increased 7.5% to $30.09 at 10:02 a.m. in New York, after selling 20 million shares at $28 each, according to a statement yesterday. That was the high end of the $26 to $28 range. Parent CBS Corp., getting the bulk of the proceeds, will continue to own 83% of the company after the sale, filings show.
The billboard industry is ripe for consolidation, with independent owners accounting for 36% of the U.S. market, said Jeremy Male, CEO of the unit. CBS Outdoor’s estimated $50 million from the IPO, a credit line and a publicly traded stock provide currency for deals and a chance to stand out. CBS Outdoor, Clear Channel Outdoor and Lamar each have about a 20% share, he said.
In a unique bit brand warfare which really isn’t brand warfare at all, Taco Bell is out with a Deutsch LA-created campaign that features Ronald McDonald. No, not that Ronald McDonald but 25 actual people whose names are Ronald McDonald and who are more than willing to profess their love for Taco Bell’s new breakfast menu.
The 25 Ronalds in “Wake Up, Live Más” are real people, found by talent agencies that specialize in non-actors for things like reality shows. The agencies combed through social media, including Facebook and LinkedIn, to find our stars. Some of the Ronalds, who’ve been teased about their names their whole lives, thought it was a prank call.
It’s a unique approach. One that allows Taco Bell to directly, yet indirectly, use a competing brand to tout its own offerings.
Of the approach, Deutsch LA CEO Mike Sheldon said,”The advertising had to have a scale that befitted the challenge of launching an entirely new day-part for Taco Bell. Something that had food and price wasn’t enough. It had to be something that caused a cultural conversation about what we eat for breakfast.”
Raymond W. Kelly, a 43-year veteran of the New York Police Department, will be a consultant and expert commentator for all the network’s news programs.
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Around two weeks ago, we covered Freedom For All‘s “Stop the Nightmare” campaign featuring a series of surreal videos directed by Blank Productions’ Kim Dempster in collaboration with creative colleagues and without the aid of an agency. Now Freedom For All has extended their campaign to raise awareness of human trafficking with video footage from a staging of three human auctions held on Wall Street, Times Square and Washington Square Park on March 5th.
The auctions were written and directed by Kim Dempster, who considers the campaign “the most important project [she’s] ever worked on,” with editing by Ntropic, led by creative director Steve Zourntos. Dempster’s 3:15 video of the auctions provides a powerful look into the PSA stunt, including the outrage and disbelief it engendered in onlookers. The nature of the staged auctions was not revealed until the auction was completed, and clearly many in the audience believed it to be real. Freedom For All succeeded then at shocking people into the realization of a problem many don’t realize exists.
“I was excited to be part of this powerful project,” said Zourntos. “I found myself in this surreal and disturbing world that is a terrifying reality for over 27 million people. It was a project that put us through an emotional roller coaster of disbelief, shock, sorrow and outrage. We were honored just to be part of it.”
Stick around for credits after the jump. continued…
New Career Opportunities Daily: The best jobs in media.
Advertising Agency: Deutsch L.A., USA
Chief Creative Officer: Pete Favat
Executive Creative Director: Brett Craig
Experiential Executive Creative Director: Daniel Chu
Creative Directors: Jason Karley, Josh DiMarcantonio
Integrated Creative Director: Xavier Teo
Senior Art Director: Jeremiah Wassom
Senior Copywriter: Armando Samuels
Experiential ACD: Amy Boe
Experiential Copywriter: Catharine Ogletree
Director of Integrated Production: Vic Palumbo
Executive Producer: Paul Roy
Senior Producer: Alison McMahon
Music Supervisor: Dave Rocco
Production: Moxie Pictures
Director: Errol Morris
Director of Photography: Dariusz Wolski
Executive Producer: Robert Fernandez
Line Producer: Julie Ahlberg
1st A.D.: Rick Lange
Editorial: Rock Paper Scissors
Editor: Grant Surmi
Assistant Editor: Arielle Zakowski
Executive Producer: Carol Lynn Weaver
Producer: Shada Shariatzadeh
Post Facility: a52
Colorist: Paul Yacono
VFX Supervisor: Andy Barrios
Lead Flame Artist: Brendan Crockett
Executive Producer: Megan Meloth
Producer: Meredith Cherniack
Music: Kusiak Music
Composer: John Kusiak
Audio Post: Lime Studios
Mixer: Mark Meyuhas
Assistant: Matt Milller
Producer: Jessica Locke
Advertising Agency: McCann, London, UK
Creative Directors: Simon Hepton, Matthew Crabtree
Managing Partner: Kate Modeland
Account Manager: Steve Cardwell
Agency Producer: Anita Osborne
Director: Joseph Kahn
Production Company: HSI
Producer: Nicola Doring
Post Production: Ingenuity Engine
Music: Sonjay Prabhakar
Media Planning: Carat
Dans l’église lilloise Sainte Marie Madeleine, le studio de design hollandais Daan Roosegaarde a fait une installation de lumières en forme de dôme composé de centaines de lumières-lotus métalliques sensibles aux mouvements corporels. Une sculpture interactive et organique à découvrir dans la suite.
Advertising Agency: MK Norway, Bergen, Norway
Creative Director: Armando Zuniga
Art Directors: Jens Gundersen, Øystein Vik
Copywriter: Jon Hjørnevik
Account director: Einar Rustad Nilssen
Account managers: Britt Hege Karlsen, Eva Vinje
Production company: Tangrystan
Director: Jacob Strøm
Producers: Gry Sætre, Beate Tangre
Motion graphics/images: Anti Media
More clients are using performance-based incentives to compensate agencies, but most of them are still letting their agency partners off the hook.
According to the ANA’s Agency Compensation Survey, 61% of clients use some kind of performance incentive with their agency partners, up from 46% in 2010, when the study was last conducted.
Even more significantly, 36% of clients use a risk-reward incentive structure, in which the agency is paid more if it meets its goals, but risks losing compensation if the goals are not met. This is up from 21% of clients that used a risk-reward structure in 2010.
Berlin Cameron United's new work for Gilt.com is colorful, musical and stylish, but also grounded in a sales pitch.
The ads for the online hub for clothes, shoes and accessories unfold with a catch-me-if-you-can chase on a city street, such as when one woman takes a shine to another's bright yellow dress. The music is the power-pop song "Suit" from Boom! Bap! Pow!, which has been used in ads before, though less effectively. Super slow-motion filming adds style and ensures you get a good look at the clothes.
The yellow dress chase ends with the pursuer finding the item on a smartphone app and then clicking to buy it. Therin lies the sales pitch. To illustrate the immediacy of mobile shopping, the clothes instantly shift from one woman's body to the other, leaving the prey in her underwear. Nothing wrong with mixing some flight of fancy with reality, is there?
The ads go up on YouTube today and will spread to TV on Monday.
CREDITS
Client: Gilt.com
Chief Marketing Officer: Elizabeth Francis
Agency: Berlin Cameron United
Executive Creative Director: Roald Van Wyk
Creative Director, Copywriter: Kim Devall
Executive Producer: Jennifer Glendining
Account Director: Wynter O-Blanquet
Production Company: Good Egg
Director: Christopher Sweeney
Executive Producer: Julia Reed
Producer: Dawn Rose
Director of Photography: Robert Witt
Foreign Production Company: El Camino Films
Executive Producer: Nicolas Aznarez
Editing: Final Cut
Editor: J.D. Smyth
Executive Producer: Lauren Bleiweiss
Producer: Beth Fitzpatrick
Finishing: Significant Others
Visual Effects Artist: Cecil Hooker
Audio Engineer: T. Terressa Tate
Color: Color Collective
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