Ads in the news feed. It’s an approach that worked extremely well for Facebook, turning the world’s largest social network into a mobile powerhouse almost overnight.
Facebook is betting the same approach will work for its image-and-video sharing network, Instagram, which unveiled its first ad format last week.
But Instagram isn’t Facebook. Nor is it Pinterest, LinkedIn, Twitter or Yahoo, all of which are finding ways to push ads into user streams. (Yahoo coveted a news feed so much that it went to the lengths of overhauling its home page in February to introduce one.)
To be honest, the name InSinkErator didn’t really bring a bell. Still, we followed up on tips and sources familiar with the matter do confirm that the 85-year-old, Racine, WI-based brand, which manufactures food waste disposers and instant hot water dispensers for home and commercial use, has chosen Preston Kelly as its new AOR.
The Minneapolis-based agency won the account following a review that was conducted by the client (no consultant involved) and has taken over for Cramer-Krasselt, which handled InSinkErator duties for a decade but did not participate in the pitch. From what our sources tell us, Preston Kelly will be involved in a fully integrated capacity for InSinkErator, handling strategy, creative, digital, search, media (traditional and digital) and public relations. No word yet on media spend, but we’ve been told the PK/ISE relationship was actually formed at the beginning of this month. Along with InSinkErator, Preston Kelly, which houses approximately 45 staffers in its Twin Cities hub, also works on accounts including Roundy’s Supermarkets, HealthPartners, OfficeMax and Mall of America.
Le studio Vanila Barcelona a imaginé l’identité graphique du nouvel album de l’artiste musical Tremendo. Visuellement très réussie, cette création typographique a été pensée pour illustrer le packaging de l’album « Lapsus ». Plus d’images de ce projet et du rendu graphique dans la suite de l’article.
Change4Life, the Government’s public health campaign, has retained M&C Saatchi and 23red following a review through the Government Procurement Service.
Ontem no fim do dia, o Twitterintroduziu mudanças para tornar a timeline dos usuários mais visual. Não é preciso mais clicar em um link para ver uma foto, por exemplo, pois as imagens agora aparecem diretamente no stream. Os ícones de reply, retweet e favorito passam a ficar sempre aparentes. O redesign funciona tanto para os aplicativos oficiais, como na versão web.
Muita gente não gostou das alterações, por achar que polui a timeline e/ou pelo risco de ter imagens NSFW aparecendo sem a necessidade de um clique. Pelo menos para os aplicativos, existe a possibilidade de desabilitar o preview de imagens. Basta optar nas Configurações. Já na web, não há escolha.
Alguns comentários dizem que isso é o Twitter querendo ser mais Facebook. Talvez, mas a verdade é que são mudanças que terão impacto imediato na publicidade. Com fotos diretamente nas timelines, o Twitter tem agora praticamente um formato de mídia display.
Você já pode ver o redesign diretamente no seu Twitter, mas o Vine abaixo demonstra a diferença. Ah, e um detalhe. O preview não funciona para fotos e vídeos do Instagram. Já virou pessoal.
Quem aí não se lembra de Danny Torrance, o fofíssimo garotinho de O Iluminado? Se você já se pegou imaginando o que teria acontecido com ele após a assustadora temporada no hotel Overlook, quando ele descobriu suas habilidades psíquicas e testemunhou seu pai enlouquecer, Stephen King já tem a resposta pronta em Doctor Sleep. Para promover o novo livro, a agência Domani criou a experiência digital Where Is Danny Torrance?.
O site pode ser acessado normalmente no desktop, mas a experiência fica muito mais completa quando as plataformas desktop e mobile são sincronizadas via Google Chrome.
Durante alguns minutos, mergulhamos na mente torturada de Danny, voltando no tempo para entender o que se seguiu após o hotel Overlook e como ele chegou até a vida adulta. O site incorpora vídeos, HTML5, audio e websockets. E, antes que você pergunte, o que é revelado serve mais como um teaser do que como um spoiler. Agora, é esperar pelo livro.
Stealbanksyny.com does not exactly have a ring to it, but the new site created by two NYC digital ad folks – Derek Evan Harms & Damjan Pita of Razorfish and AKQA, respectively by day – is an interesting bit of content to check out as Banksy’s unofficial October art tour comes to an end. Users can find a map of New York that shows where FREE Banksy art is all over the city. Each FREE bubble links to an image of the art. People have already stolen some of the work, whether it be traffic cones, car doors, or wall art. On the site, in big block letters reads the rallying cry, “Better Ours Than Theirs.” Underneath that in a bright orange rectangle is, “Get it before the MOMA gets it!” And then, of course, is the famous Picasso quotation that has been mimicked by everyone from Quentin Tarantino to Steve Jobs: “Good artists copy, great artists steal.” At least there’s no ambivalence.
Banksy has encouraged people to shake things up instead of simply following the rules. And stealing – or borrowing with no plans of returning – his street art is the perfect way to honor the man’s words. Besides, MOMA already has enough art.
Grocery store shoppers in New York on Wednesday will see a new celebrity magazine vying for their attention at checkout: Bauer Publishing’s Closer Weekly. Where the Kardashians and other young celebs usually appear, however, Closer’s cover picks include Valerie Harper, Michael Douglas and JFK.
Bauer had earlier said it planned a celebrity weekly aimed at women in their mid-30s and up, but Closer Weekly is now aiming for women 40 and older, with “feel-good” celebrity stories and service-based articles, such as a feature on heels that don’t hurt.
“This is a category that was built on a lot of women,” said Marc Richards, publisher of Closer. “Now what we’re seeing is they don’t recognize a lot of these new stars.”
Confectionery brands are facing renewed pressure to take responsibility for their strategic positioning at check-outs, after the Government’s new public health minister termed the issue “an area for action”.
MDC-owned, San Diego-based Vitro, responsible for the interesting Asics campaigns we’ve covered over the past couple of years, is rolling out a rebranding effort for Wild Turkey with a new campaign entitled “Never Tamed,” complete with a new website for the booze brand.
Aimed “squarely into the hearts and minds of the Millennial consumer” the parties involved claim this campaign is the largest in Wild Turkey history. The “#Nevertamed” tagline and hashtag refer to the bouron’s adherence to quality and refusal to compromise for financial or other practical reasons. In the first spot, they highlight the company’s use of a deeper char, more rye, and a longer aging process in their bourbon. “It’s worth it,” the spot proclaims, “because some people know that the choices you make are just a product of what you’re made of.” This is the kind of ridiculous quote you hear in just about every liquor ad, but the focus on Wild Turkey’s adherence to quality works. Next time Vitro might want to mention Wild Turkey’s refusal to turn to genetically modified grains at a time when many others in the industry have resorted to GMOs. This sixty second spot is backed by extensive digital and social media efforts, with print advertising forthcoming.
The “Nevertamed” campaign also features long-form profiles of “five uncompromising individuals who clearly exhibit the same Wild Turkey #Nevertamed spirit.” These include Michael Sharp, who surfs in the arctic waters of Alaska; Chris Davenport, who hiked up and skied all of Colorado’s 54 tallest mountain peaks in a year; female horse jockey Rosie Napravnik; premier glass blower Caleb Siemon; and Hollywood stunt man Tim Rigby. These five stories can be viewed after the 60 second spot in the playlist above.
The rebranding effort to move away from an association with a “rough and tumble, redneck set” and appeal to their target demographic of males aged 25-35 (Hey, that’s me: send me some free bourbon) should be well-served by the campaign, despite the first spot’s flaws. Wild Turkey would do well to play up its association with Hunter S. Thompson, a fan of the brand who’s beloved by Millenials everywhere. Credits after the jump. continued…
Lyle’s wants bakers to get in the seasonal mood with a limited edition designs for its Black Treacle Syrup and Golden Syrup celebrating festive periods including Halloween, Christmas and Pancake Day.
Newsworks has revealed the media agencies in contention for its inaugural Planning Awards, with Manning Gottlieb OMD leading the charge with seven shortlisted entries.
Karmarama has been appointed as the lead agency for Sun-Pat and Hartley’s by Hain Daniels, which bought the peanut butter and jam brands from Premier Foods last year.
Se o carro pode ser interpretado como uma extensão da personalidade do motorista, e quanto ao seu estilo de dirigir? Pensando nisso, a Lexus lançou o Art In Motion, projeto que cria, em tempo real, um retrato do motorista se baseando nos dados sobre sua aceleração, parada, velocidade e condução.
O carro coleta dados e os transforma em um retrato de seu motorista. Se dirige com calma, arte ganha tons azuis e pinceladas leves.
Na prática, o modelo Lexus IS 300h híbrido envia dados de seu computador de bordo para um software criado pelaHappiness Brussels. Esse programa, já com uma imagem pré-instalada de seu motorista (no caso da campanha de lançamento, o colecionador de arte Walter Vanhaerent), renderiza sua foto a partir do estilo do artista espanhol Sergio Abliac.
Assim, se Vanhaerent dirige de forma conservadora, então tons calmos como azul e verde irão compor seu retrato. Ao deixar o motor ranger, a paleta de cores muda e fica mais intensa, com pinceladas mais carregadas e cores vibrantes.
A pintura vai ficando ainda mais abstrata e, de resultado, temos uma peça final generativa, uma visualização de dados ao mesmo tempo funcional, pessoal e artística.
Um retrato que carrega informações invisíveis a olho nu, mas que consegue expressar seus sentidos e agradar ao motorista.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
