Le créatif Sebastian Strasser a réalisé cette superbe publicité pour l’opérateur Vodafone. Intitulée « Add Power to your life » et pensée par l’agence allemande Jung von Matt/Alste, cette production Stink propose des effets spéciaux de grande qualité signée Time Based Arts sur un titre de Woodkid – Run Boy Run.
O truque é antigo, mas sempre divertido. Para promover o streaming de “Star Trek: Além da Escuridão”, o serviço britânico Blinkbox realizou uma pegadinha de teletransporte em um shopping.
A Blinkbox, aliás, foi a mesma que recentemente instalou um crânio de dragão em uma praia da Inglaterra, promovendo a entrada de “Game of Thrones” em seu catálogo.
Post originalmente publicado no Brainstorm #9
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Barry Diller’s IAC/InterActiveCorp and Daily Beast Editor in Chief Tina Brown will not renew her contract after it expires in January and plan to part ways, people familiar with the matter confirmed on Wednesday. The news was first reported by BuzzFeed.
Ms. Brown plans to start her own company, Tina Brown Live Media, once she leaves The Daily Beast, one of the people said. The company will be an extension of an events business she started at The Daily Beast with its Women in the World event. Tina Brown Live Media will expand upon that, the person said, to feature “flash debates” and other events. Ms. Brown will run both the business side and programming at the events.
The standalone company is expected to start operating by the end of the year, according to the person, who said it remains to be determined whether Ms. Brown will bring employees over from The Daily Beast.
Colleague got something stuck in her teeth, but you’re too embarrassed to point it out? Just send her a tweet via Colgate, using the brand’s There’s Something In Your Tweet service. Created by agency Union, to support the introduction of the new Colgate Slim SoftTM/MC toothbrush in Canada, it’ll send an anonymous tweet to any Twitter user (or an email to non-tweeters) alerting him or her to the stray food. You can even select what’s stuck there from a variety of options ranging from popcorn to “super-healthy kale.” Colgate says they’ll thank you for it. A National Politeness Survey conducted for the brand by Ipsos confirms that more people want to know about food stuck in their teeth than are willing to tell others about it.
The campaign also includes media appearances by Anna Post, etiquette expert and great-great-granddaughter of Emily Post, online banners, and postings in restaurant washrooms.
CBS Corp., which last week won higher programming fees from Time Warner Cable after a very public fight, is helping to prove wrong predictions that the broadcast TV business would tank in the near future.
CEO Leslie Moonves has led broadcasters toward an economic model more like the cable industry’s, drawing subscription as well as advertising revenue. Large audiences for “NCIS,” “The Big Bang Theory,” and National Football League games have given CBS the clout, like ESPN and Fox News, to demand higher fees from pay-TV services such as Time Warner Cable — while allowing the company to sell digital rights to new distributors such as Amazon.
“People wrongly believed they were dinosaurs,” said Brian Wieser, an analyst at Pivotal Research Group who recommends buying CBS stock. “Many had argued the death of television for a very long time. And sentiment around it reflected that. This medium isn’t dying, it’s thriving.”
UPDATE: AT&T's CEO has added his own apology. Scroll down to see it.
After getting bombarded with hate tweets for about an hour this afternoon, AT&T removed an image from Twitter that had been meant as a 9/11 tribute—a photo showing a hand holding a phone up in front of the Tribute in Light searchlights. "We apologize to anyone who felt our post was in poor taste. The image was solely meant to pay respect to those affected by the 9/11 tragedy," the company wrote in a follow-up tweet. (As of this writing, the photo remained up on AT&T's Facebook page. UPDATE: The photo was removed from Facebook as well, about another hour after the tweet came down.) An AT&T spokesman later reiterated that same statement when reached by Adweek.
The episode highlights yet again the difficult task of doing any corporate messaging around 9/11. For AT&T, Wednesday's reaction on Twitter was an especially stinging rebuke, considering the company posted quite a similar style of photo last year on 9/11—and got much better feedback.
The difference? Last year's image showed the Freedom Tower, and the headline read, "Standing tall." It was simply a more forward-looking, patriotic execution. The Tribute in Light is a more sacred image, and this year's headline, "Never forget," is incompatible with any hint of a sales message, even one as simple as the image of a phone.
In the end, 9/11 may not be totally off limits to brands—American Express and many others posted well-received tweets today. But you'd better be careful, especially if you want to throw a product in there, too.
We apologize to anyone who felt our post was in poor taste. The image was solely meant to pay respect to those affected by the 9/11 tragedy.
— AT&T (@ATT) September 11, 2013
UPDATE: AT&T's chairman and CEO, Randall Stephenson, has now posted his own apology on the company's blog. It reads:
We're big believers that social media is a great way to engage with our customers because the conversation is constant, personal and dynamic.
Yesterday, we did a post on social media intended to honor those impacted by the events of 9/11. Unfortunately, the image used in the post fell woefully short of honoring the lives lost on that tragic day.
I want to personally express to our customers, employees, and all those impacted by the events of 9/11 my heartfelt apologies. I consider that date a solemn occasion each year, a time when I reach out to those I was with on that awful day, share a moment of reflection for the lives lost and express my love of country. It is a day that should never be forgotten and never, ever commercialized. I commit AT&T to this standard as we move forward.
—Randall Stephenson, AT&T Chairman and CEO
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An estimated 75% of the world’s fisheries are at or beyond sustainable limits. Yet, the consumer market for seafood is growing rapidly. This is a business problem, an environmental problem and a health problem. In other words, it’s something for big companies to stay away from. Unless you’re Walmart and not afraid.
When you’re Walmart, you have unrivaled buying power on your side. Thus, you can set the price, but more than that, you can dictate how the products sold at Walmart are sourced and made.
Walmart U.S. and Sam’s Club require all fresh and frozen, farmed and wild seafood suppliers to become third-party certified as sustainable using Marine Stewardship Council (MSC), Best Aquaculture Practices (BAP) or equivalent standards. By June 2012, all uncertified fisheries and aquaculture suppliers must be actively working toward certification.
Yes, the Arkansas-based retail behemoth that left-leaning elites love to bash is busy charting a new reality for how the oceans are fished. Should they spread this conscious sourcing to garments and other product categories sold in their stores? Absolutely. But let’s stick with this fish tale for a moment.
According to Sustainable Brands and Reuters, roughly 40 salmon processors in Alaska decided in 2012 to drop the internationally accepted blue ecolabel awarded by the London-based Marine Stewardship Council, saying it was expensive and eroded their brand. They said their own control systems were enough and they would consider the Ireland-based Global Trust Certification, as a replacement.
Wal-Mart responded with a routine letter to its salmon suppliers in June warning them it requires its salmon to be MSC-certified or working toward that distinction.
The Alaskan seafood industry is valued at $6.4 billion annually and is state’s largest private-sector employer, with more than 63,000 workers. Hence the “plead my case” visit by Alaskan officials to Bentonville last week.
“We are optimistic that Walmart will recognize Alaska fisheries as sustainably managed,” said Susan Bell, Commissioner of Alaska’s Department of Commerce. Meanwhile, I am optimistic that Walmart and sustainable practices will prevail. What the market wants, the market gets. And the market wants healthy seafood.
The post Activist Shoppers Disrupt The Supply Chain – It’s Okay With Walmart appeared first on AdPulp.
MDC Partners’ Kirshenbaum Bond Senecal and Partners has hired Ad Age’s Matt Creamer as executive editor and associate creative director as it revamps its existing content offering.
The two-year-old practice, dubbed Content Labs, is introducing an in-house newsroom with a video studio and more dedicated talent, including Mr. Creamer. The goal, according to the agency, is to “develop content with the efficiency of a newsroom and at the speed of social media.”
Prior to joining the firm, Mr. Creamer was editor at large at Advertising Age. He has also written for New York Daily News, New York Observer, The Awl and Atlantic Wire. The move reunites Mr. Creamer with former Ad Age Editor Jonah Bloom, who joined the firm in 2010 and now serves as KBS+ Chief Strategy Officer.
You’ve heard the old adage “any publicity is good publicity,” right? When marketers are on the receiving end of “any publicity,” that usually means bad publicity. And it’s usually not intentional. Oh, sure, there are marketers like GoDaddy and others who play the “banned ad” PR card by claiming a network banned their commercial from the Super Bowl when, in fact, the brand never had any intentions of running the submitted version. But for the most part, marketers avoid bad publicity like the plague.
Unless that marketer is Kenneth Cole. You’ve probably read some of Kenneth Cole’s tweets. Most famously, he weighed in on the Egypt uprising in 2011 when he tweeted, “Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available at http://bit.ly/KCairo -KC”
More recently, Cole, who runs his own Twitter account separate from that of the Kenneth Cole brand, weighed in on the Syrian crisis.
While many have chastised Cole for his tweets, this is why we think his controversial tweets are smart marketing (this article continues on the Central Desktop blog where it was originally published).
In an effort to get people to pause and reflect on the tragic losses of September 11, 2001, BBDO New York has created a video for the National September 11 Memorial Museum. In the video, 9/11 Memorial Board Member Robert De Niro asks people “to pause, to reflect, to explore, to learn and to honor the best in humanity.”
Viewers are urged to take a day to remember the day that changed us forever.
The multimedia campaign, which was created pro bono by BBDO New York, includes print, outdoor, digital and video advertising. TV features the voiceover of Robert De Niro, and drives people to www.911memorial.org where they can learn more.
The full run of Breaking Bad is coming out on Blu-ray soon after the AMC series wraps up. And if you're enough of a fan to spring for the special-edition box set, it's packaged in a replica money barrel. Not only that, it comes with a Los Pollos Hermanos apron and enough special features—a documentary on making the last season, commentaries on every episode, etc.—to choke Jane Margolis. You can pre-order the set on Amazon, but be warned: It costs at least half a money barrel right now.
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Origin “The Unknown” from Psyop on Vimeo.
Psyop and Clemenger BBDO Melbourne bring us this whimsical spot, offering up a childlike take on how electricity is made.
As Psyop Director Fletcher Moules puts it, they wanted to express “that feeling that something magical is hidden around every corner,”…or behind every socket. The spot uses whimsical imagery such as a monkey riding a bicycle that spins a turbine and fighting magnets to effectively communicate that most people really don’t know all that much more about energy use now than they did when they were children imagining such fantastical scenarios. Timing is key here: Just when you might be wondering “Okay, where exactly is this going?” comes the “It’s time to take the mystery out of energy” tag. The spot then ends by directing you to discover five ways to control your energy at originenergy.com.au. It’s refreshing to see an ad utilizing seeming randomness to deliver its message, as opposed to the myriad of ads whose message is obscured by attempts at random humor. continued…
New Career Opportunities Daily: The best jobs in media.
Where Skittles Come From est la nouvelle campagne d’illustrations créée par l’agence IC4DESIGN pour la marque Skittles au Moyen-Orient. Un univers fantasque et coloré qui fait la part belle aux sirènes, baleines ou encore aux gramophones décliné sur tous les supports : web, print ou encore jeux interactifs en ligne.
Coca-Cola, one of many companies often blamed in the obesity debate, is taking a decidely active turn in its marketing around the globe to adress the issue. Alongside its stream of happiness-themed work, the beverage giant has produced ads promoting a “calories in, calories out” message in highly creative ways — from charming to downright deceptive.
Happiness is Movement
The Cyranos/McCann Worldgroup was also behind this lively animated film directed by Johnny Kelly, the man behind the celebrated feel-good message from Chipotle, “Back to the Start.” In this spot, Coke’s happiness mantra ties directly to the idea of being healthy. An uplifting tune and whimsical animatronic images look back on a man’s joyous moments–from meeting the love of his life to conceiving his child, posing the chicken-and-egg themed question — are you happy because you move, or do you move because you’re happy?
World Wildlife Foundation in Canada is out with a john st.-created video, part of the organization’s Sustainable Seafood campaign, that asks the question, “We don’t farm like this. Why do you fish like this?”
In the animated video, we see a catch-all net of sorts collecting a huge pile of animals, trees, earth and whatever else gets caught in the net. It’s meant to be a metaphor for unsustainable fishing practices that, while more efficient, catch much more than they should.
Colgate-Palmolive in Canada, with help from UNION, has launched a Twitter-based campaign entitled, “There’s Something In Your Tweet,” to support the introduction of the new Colgate Slim Soft toothbrush in Canada. The campaign includes a service that allows people to anonymously alert others they have food stuck in their teeth.
The campaign is designed to call attention to the Colgate Slim Soft toothbrush’s super awesome tapered bristles which are said to work extra hard to remove stuck food.
Of the campaign, UNION ECD Lance Martin said, “Having food stuck in your teeth is so embarrassing but it’s only half of the embarrassment equation. Having to tell someone they’ve got a huge piece of spinach stuck can be pretty awful too.”
The service allows users to enter someone’s Twitter handle or email address and select from a variety of options ranging from popcorn to “super-healthy kale” for what’s stuck. A message is composed and sent and both sender and recipient receive a $1-off coupon for a new Colgate Slim Soft toothbrush.
Street art on traffic lights honors the victims of 9/11
On this morning of 9/11, pedestrian traffic lights around New York City have taken on a whole new meaning. The stop symbol is no longer in the shape of the familiar hand, but has been modified to resemble the fallen twin towers. Underneath it a message reads: “9/11. Forward. Together.”
Six international advertising students from Miami Ad School are behind this creative guerilla project:
“We wanted to create something different to show people that sharing the memory of 9/11 makes us stronger. We will never stop moving forward and we will never be alone. That’s what the connection between the two towers and the walking man symbolizes,” they explain.
The signs have been spotted all over Manhattan and Brooklyn in busy areas such as the Financial District, Union Square and Bedford Ave in Williamsburg. If you want to catch a glimpse of the artwork you better hurry up because we don’t know for how long they will get to stay up.
Advertising Agency: Miami Ad School, New York, USA
Creatives: Vittoria Tonelli, Helena Olsson, Ece Ciftci, Khoi Phan, Alejandra Garcia, Ana Lucia Lopez Espinoza
(TrendHunter.com) Sneaker culture is evolving at a lightning pace, and that’s never been more apparent than with the new ‘Buscemi’ 100mm mid-top leather sneakers. The design of the sneakers truly…
A video entitled “UFO at Baseball Game” was uploaded to YouTube on September 5 and, to date, has been seen by 245,184 people. In the video, what is purported to be a UFO is seen hovering in the sky just beyond the outfield of Vancouver’s Nat Bailey Stadium during a September 3rd Vancouver Canadians game.
The sighting received boatloads of press but, predictably, turned out to be a marketing stunt organized by the H.R. MacMillan Space Center. The stunt was created by MacLaren McCann to hype an upgrade to the Space Center’s Planetarium Theater.
Of the stunt, Space Center Executive Director Rob Appleton said, “We wanted to show Vancouver, B.C. and the world that you can truly have a rare experience by exploring the exciting new shows and state of the art projection system.”
The video wasn’t altered to include a visual of a UFO. The creative team at MacLaren McCann launched an actual fake spaceship from a hill just beyond the stadium so everyone could see it in addition to it being filmed.
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