(TrendHunter.com) Giving your dog the chance to take a miniature vacation has just become infinitely easier with the ‘Cozy Cottage Dog House’ from ProConcepts. ProConcepts’s dog house takes a…
Attention brands in social media: Just because you can now use animated GIFs on Facebook doesn’t mean you actually should use animated GIFs on Facebook. Or, to be more specific, you probably shouldn’t post any GIFs featuring scenes from movies, TV shows or celebrity appearances—which negates about 99 percent of the good options out there. For a professional opinion on the issue, we turned to attorney Michael McSunas, one of the legal field’s top social media experts and senior counsel for marketing at Chrysler (though he notes that the following are his opinions, not those of Chrysler).
McSunas says the only way to post an animated GIF of a celebrity on your business page without risking legal trouble would be to get the permission of everyone featured in the clip, the copyright holder of the original recording and (just to be safe) the person who actually made the GIF. This applies to GIFs featuring noncelebrities as well.
“It would be a case-by-case basis,” McSunas says, “but if we were going to actually use a GIF, I'd say we'd need consent from the TV show. Or if it's a GIF of someone falling down, we'd want permission from the person falling down. I would treat it like any video. We'd need releases.” Without releases from liability, businesses risk legal action for using a celebrity’s likeness without permission or violating the copyright of a film studio, animator or other content creator. Here are McSunas’ tips for businesses that want to use animated GIFs on their social media channels:
1. Make your own GIFs featuring your own copyrighted materials.
2. If a GIF’s not yours, get written releases from the people featured in it and the copyright holder.
3. Don’t have releases? Consider linking off to the GIF or retweeting someone else’s post rather than embedding it in your own social channels.
4. If you’re making a GIF from a program your business sponsors, be sure you still have permission from the copyright holder.
5. Just because other brands get away with using a GIF, that doesn’t mean you will. And the larger your business, the more likely you are to become a target of legal action.
Be safe out there. Our thanks to Michael McSunas, whom you can follow on Twitter at @AdLawGuy. Image via Giphy.
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We’ve had beer wars, cola wars and, for those who remember, the legendary Macy’s versus Gimbels rivalry. Right now cellphone marketers are exchanging blow after blow. So who are the next combatants from the school of Coke and Pepsi, or Apple and Samsung?
You can expect a lot more head-to-head ad spending from Netflix, Amazon and Hulu.
So far the ascendant streaming services haven’t waged much of an ad war, but that seems likely to change. The subscriber counts and video content of all three are continually growing by leaps and bounds, increasing their competition, costs and potential rewards at a rapid pace. Netflix, which offered about 1,000 movies and TV episodes when it began streaming videos in 2007, now has thousands more for its 29 million US subscribers. Just last week it signed a deal with the Weinstein Co. for exclusive rights to its movies starting in 2016, a pact Harvey Weinstein called “probably the biggest” in the company’s history. One media analyst estimated the cost to Netflix at $30 million — per year.
The book, written under a pseudonym by the best-selling author J. K. Rowling, became a success only after her identity was revealed.
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L’hôpital presbytérien Morgan Stanley Children de New-York innove en réalisant une décoration en collaboration avec GE sur le thème « pirate » autour de son nouveau scanner. Une belle façon de rassurer les enfants, qui remporte l’adhésion des parents à découvrir en images dans la suite de l’article.
Se você pensava que a Heineken tinha mandado bem naquela pegadinha da entrevista de emprego, no começo do ano, é porque Rich Silverstein ainda não estava procurando por um assistente executivo. Esqueça as pegadinhas e comece lembrando-se de algo muito importante se você quiser ter “o melhor trabalho” no mundo da propaganda: “Rich Silverstein responde a ninguém. E esse ninguém pode ser você”.
O diretor criativo da Goodby, Silverstein & Partners começou sua busca com um anúncio no site Craigslist,
“Você já olhou a grandeza nos olhos – e chorou porque era tão linda que feriu seus sentimentos?
Se não, você realmente deveria conhecer Rich Silverstein.
Rich já foi introduzido em todos os halls da fama – sim, plural. Suas conquistas poderiam ser lidas como um romance, ainda que escrito por Stephen King.
Você provavelmente ouviu histórias. E elas são tão verdadeiras quanto enganosas. Ele é durão e espera grandeza. Mas ele também exige de si mesmo os mesmos padrões impossíveis.
O sucesso que ele teve é o material de “Mad Men”. E é coisa de loucos.
Rich Silverstein responde a ninguém. E que ninguém pode ser você.”
E se este texto não fosse o suficiente para convencer um candidato, o melhor então é acessar o site Work4Rich, provavelmente um dos mais divertidos já feitos com este propósito. Para se conseguir uma entrevista com o diretor criativo, antes de mais nada é preciso superar seis desafios: ser organizado, ser obcecado por detalhes, gerenciar contatos, anotar recados, lembrar nomes e ser breve. Cada uma destas características deve ser comprovada por testes específicos e, só depois de concluir cada um deles, é possível se candidatar.
Ficou com alguma dúvida? Tente capturar o sinal de interrogação…
O mais legal é que todas estas tarefas têm de ser executadas de maneira criativa, provavelmente a principal exigência de Rich Silverstein. Se rolar um interesse, é possível se candidatar até o próximo dia 6 de setembro.
Post originalmente publicado no Brainstorm #9
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You may have seen the rather amazing news that, starting Sept. 1, Burger King will offer a $1 French Fry Burger at its restaurants. As New York’s Daily News reported,
The burger, which clocks in at 360 calories and 19 grams of fat, is a relatively novel offering, but doesn’t require any extra investment from Burger King; it’s basically a standard beef patty topped with four of the chain’s French fries.
The French Fry Burger is, of course, a shameless media stunt — an attempt by Burger King to draw attention to its low-price BK Value Menu offerings. Our response: D-minus for effort, Burger King execs. But A-plus for conservation of energy! (As Ad Age Deputy Managing Editor Michael Learmonth put it, “When I throw a couple French fries on something, I call it innovation.”)
(TrendHunter.com) What the do-it-yourself culture has shown the world is that anything is possible if people keep an open mind, simply take a look at the Cymbal Pendant Lamp. Although not necessarily a DIY project,…
Newsweek’s print edition in the United States may have met its end last year, but staff at the magazine’s ongoing print editions abroad hope that the brand’s new, global-minded owner will mean better times ahead for them.
IBT Media, the digital publisher that agreed earlier this month to buy Newsweek, publishes websites in seven languages in pursuit of readers around the world. It now calls Newsweek’s international presence key to growing the new acquisition. “We plan on deepening the current relationships and potentially adding more global partners,” IBT Media founder and CEO Etienne Uzak said in an email.
“I’m delighted that it is responsive to working closely with licensees,” said Fasih Ahmed, editor of Newsweek Pakistan, in an email interview. “That is very reassuring, and hopefully we can forge a path that works for all of us.”
Après l’excellente série Bodyscapes, voici les paysages de Carl Warner basés uniquement sur des denrées alimentaires : biscuits, pain ou encore légumes deviennent montagnes, maisons ou visages. Le travail de cet Arcimboldo moderne est résolument féérique. Une très belle série à voir dans l’article.
(TrendHunter.com) The Free People September 2013 lookbook boasts an all-star cast of top models and bloggers. Karlie Kloss, Crystal Renn, Hanne Gaby Odiele, Ajak Deng and Aline Weber rub shoulders with Rumi Neely,…
“When I’m watching a commercial for a new tech device,” says the architect, “I’m looking for an ad that’s fun.”
“That’s cool,” says the baker.
“That’s edited way too fast,” says the gardener.
However steeply as mobile ad spending is expected to rise in the next several years, app developers in practice still find themselves struggling to convince many marketers that those tiny strips of real estate are worth all the effort and sometimes limited reach.
Now Amazon is trying to give developers another option for that real estate with its mobile ad units enabling Android apps to sell products and receive a cut of up to 6%. A company like Electronic Arts, for example, could use the new ads to offer NFL team jerseys to people playing the Madden NFL 25 mobile app. Angry Birds maker Rovio could market the game’s line of plush toys. The products being offered just have to be available on Amazon.com.
Should the move succeed, the e-commerce giant could add a significant piece to the ad business it has been quietly piecing together as a potential rival to Google’s and Facebook’s.
Here's a brilliant spot starring two god-fearing guinea pigs arguing over whether their house is possessed by an angel or a demon. The ad is just one execution in a tiny, Web-only BBDO campaign starring talking animals for AT&T Digital Life, a technology and security solution that lets you control electronics in your home while you're away. The insight that advanced technology probably seems like magic to our pets is delightfully simple, and the voice acting and writing for these adorable guineas is spot on—particularly when Kim threatens to get on Carl "like a bum on a pork chop" if he doesn't stop his "rantin' and ravin'" about devils. The other two spots, about a skeptical cat and a turd-eating dog, are OK, but somehow lack the timing and charm of Kim and Carl. In fact, I could see the guineas in a series of their own. But next time, double-check the set design. That's totally a hamster wheel, and you don't want to kill your stars.
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As the first installment in Mustache’s “The Original Cool” campaign, “Holland. The Original Cool” approaches one million views on YouTube, the agency rolls out its followup, “Everything Hip…is from Holland!” (along with a newly launched Tumblr).
The spot, also featuring Pim de Koel, explicitly targets hipsters, in a way that is occasionally cringe-worthy. “Everything Hip…Is From Holland” highlights Amsterdam’s trendsetting love of bicycles and townhouses, along with its wealth of “Quirky Hipster Stuff,” like old hats, fancy restaurants, boats and organic markets. Perhaps the ad would be more effective without the hipster pandering and textual interruptions; the video is well put together, and images of Amsterdam really do a pretty good job at advertising on their own. Besides, do you really need to entice hipsters to visit a place with endless bicycles, legalized prostitution and cannabis cafes? 
New Career Opportunities Daily: The best jobs in media.
The UK’s film industry is the latest area to be celebrated by the Government in a new execution of its ongoing ‘GREAT’ campaign, with ads featuring Eddie Redmayne, Olivia Colman and Noel Clarke.
Chocolate is both the medium and message in this Milka campaign from Paris agency Buzzman. Some 10 million of the chocolatier's flagship Alpine milk bars destined for sale in France and Germany, the brand's biggest markets, were cast in new molds for a September promotion. Each bar is missing a single chocolate square, though the overall 100-gram weight has been maintained, as the remaining squares are a tad larger. Using a code on each package, consumers can either request the missing squares for themselves … or send them to someone else, along with a "tender note" explaining the gift. (The offer is actually subject to local weather conditions, to avoid melting.) Milka says the effort is designed to let people truly experience its "Dare to be tender" tagline. It's a clever idea, but you know … even with a note, I'm not so sure I'd really get the point from a single, tiny chocolate square. If your feelings are so tender, just send me the whole bar! I'm partial to almonds. Also, caramel. A carton would be nice. Via Adverve.
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(TrendHunter.com) The clever ‘Hotmes’ sleeveless tee from the clothing brand ‘UNIF’ is a play on words in regards to the iconic ‘Hermes’ brand. Taking the couture style of the…
For most of its history, the assumption in the advertising industry has been that the larger an agency becomes, the more money it has to spend on media, the more leverage it has in negotiations with publishers and networks, the less it will have to pay those outlets for time and space.
This explains the widespread expectation that lower rates will result from Publicis-Omnicom’s giant presence in the advertising marketplace. In the short run that surely can happen, but don’t expect it to continue over the long term.
When advertising rates result from a two-party negotiation — media buyer and media supplier, as has typically been the case for decades — buying power helps to drive down prices. But scale doesn’t have the same clout with interactive media.
Olá, antidesigners e brainstormers!
Neste programa, Ivan Mizanzuk e Brads conversam com Emilio Fraia e DW Ribatski, autores da HQ “Campo em Branco“, lançada este ano pelo selo Quadrinhos na Cia. Conheça mais sobre a trajetória desses dois novos talentos da cena de quadrinhos brasileira, saiba como foi o processo de criação da história, as técnicas utilizadas, os estudos feitos e, como se não bastasse, concorra a uma cópia da HQ! Para tentar o sorteio de uma cópia, basta postar um comentário logo abaixo. Boa sorte!
>> 0h04min06seg Pauta principal
>> 1h03min19seg Leitura de comentários
>> 1h21min12seg Música de encerramento: “Mais uma vez desanimou”, da banda Hurtmold
Links
Prefiro Baudrillard #11 – Insignificante Design – Parte I
Lançamento do livro “Existe Design” e worskhop “Filosofia do Design” em São Paulo, no dia 20 de Setembro
Blog do Emilio
Blog “Quadrinhos autorais”, de DW Ribatski
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Ouça o AntiCast no iTunes aqui ou então manualmente:
Assine no seu iTunes da seguinte forma: Vá no Itunes, na guia Avançado > Assinar Podcast e insira o nosso feed feed.anticast.com.br
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Post originalmente publicado no Brainstorm #9
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