Flora Margarine: Kama Sutra

You need a strong heart today.

A heart is an extremely fragile and valuable thing. That’s why it makes sense to take as good care of it as you can. Especially in modern life, where stresses, shocks and strains can impact on our health with shattering results.

Advertising Agency: Lowe + Partners Johannesburg, South Africa
Creative Director: Peter Badenhorst
Art Director: Gavin Dexter
Copywriter: Stephen Pollock
Illustrator: Caroline Vos
Typography: Gavin Dexter
Published: June 2013

Flora Margarine: Gay

You need a strong heart today.

A heart is an extremely fragile and valuable thing. That’s why it makes sense to take as good care of it as you can. Especially in modern life, where stresses, shocks and strains can impact on our health with shattering results.

Advertising Agency: Lowe + Partners Johannesburg, South Africa
Creative Director: Peter Badenhorst
Art Director: Gavin Dexter
Copywriter: Stephen Pollock
Illustrator: Caroline Vos
Typography: Gavin Dexter
Published: June 2013

Sehsucht: The ultimate visual stimulant

Production: Sehsucht
Director: Hans-Christoph Schultheiss
Producer: Stephan Reinsch
Visual Concept: Hans-Christoph Schultheiss
Lead 3D: Daniel Jahnel
Animation: Nobert Kiehne
3D Artists: Martin Chatterjee, Christian Keller, Marco Kowalik
Compositing: Florian Zachau, Yacoob Essack
Music: Meik de Swaan / Musicmusic

Assa Abloy: Behind the door, Chef

Keeps anything safe

Advertising Agency: Leagas Delaney, Praha, Czech Republic
Creative Director: Tereza Sv?ráková
Art Director: Lauren van Aswegen
Copywriter: Daniel Friš
Illustrator: Finishizer
Production: Micha? Majewski / Shootme
Photographer: Pawe? Fabja?ski / Shootme
Art buyer: Maja D?browska / Shootme
Published: August 2013

Assa Abloy: Behind the door, Biker

Keeps anything safe

Advertising Agency: Leagas Delaney, Praha, Czech Republic
Creative Director: Tereza Sv?ráková
Art Director: Lauren van Aswegen
Copywriter: Daniel Friš
Illustrator: Finishizer
Production: Micha? Majewski / Shootme
Photographer: Pawe? Fabja?ski / Shootme
Art buyer: Maja D?browska / Shootme
Published: August 2013

IKEA: Media DM

Advertising Agency: I TO NIJE SVE! kreativna agencija, Zagreb, Croatia
Creative Director: Alen Kekic
Art Director: Zvonimir Mandic
Graphic designers: Sanja Djuran, Petra Ruzman
Copywriters: Martin Mrzljak, Rona Zulj
Account managers: Karmen Obradovic, Ivan Siranovic
Published: August 2013

IKEA: Public DM

Advertising Agency: I TO NIJE SVE! kreativna agencija, Zagreb, Croatia
Creative Director: Alen Kekic
Art Director: Zvonimir Mandic
Graphic designers: Sanja Djuran, Petra Ruzman
Copywriters: Martin Mrzljak, Rona Zulj
Account managers: Karmen Obradovic, Ivan Siranovic
Published: August 2013

Weissach: The Joneses

When you’re driving a luxury sports car from Weissach, you’re not trying to keep up with the Joneses, you’re watching them in your rearview mirror.

Advertising Agency: Spring, Vancouver, Canada
Creative Director: Rob Schlyecher
Art Directors: Shon Tanner, James Filbry
Copywriter: Ben Hudson
Published: August 2013

Philips Norelco: Smooth

Creative Director / Director: Brendan Beachman

Guerlain: The Legend of Shalimar film

Advertising Agency: Raconteur, USA
President: Laurent Boillot
Artistic Director: Benjamin De Lapparent
International Marketing Director: Margerie Barbès-Petit
Fragrance Marketing Director: Ann-Caroline Prazan
Advertising Production Director: Jeannine Burglé
Production Company: Quad
Director: Bruno Aveillan
Executive Producer: Martin Coulais
Line producer: Claudia Traeger
DOP: Patrick Duroux
1st AD: Bettina Godi
SFX Supervisor on-set: Jean Pierre Grandet
Production assistant: Clémence Lhuilier
Production Service: Adfilm-Valas
Producer: Kunal Kapor
Line producer: Shetty Prabhakar
Post Production: Digital District
Post Producer: Nataly Aveillan
Color Grading: Jean-Clément Soret / MPC

Cantina Di Napoli: Crocodile

Advertising Agency: Bolero Comunicação, Fortaleza, Brazil
Creative Director: André Mota, Alex Moreira
Art Director: Kendy Shirasu
Copywriter: Hilson Okada

Today on TV: #EatLikeYouMeanIt At Carl’s Jr.

Carl’s Jr. and 72andsunny have a great thing going. They do “food porn” really well, and now have a patent on the “stuff a sandwich in your sexy face” thing.

Hey, they’re able to make fast food look good on TV and that’s an accomplishment. Not one that needs another stupid award, but an accomplishment nevertheless.

I’m thinking you’d like to see your own TV spot in this space. Am I right?

We get worked over pretty good by PR people in the employ of various ad agencies. Some of it I welcome, most of it I reject. My thought is this: thousands of agencies are doing work in the shadows, heads down, noses to the grindstone. These shops don’t bother to promote their work. Their websites are always out of date. The agency blog is in tatters. We all know who we’re talking about.

If you see yourself in the above description, bust out for a second. Send a link to your latest spot or campaign. We’ll only rip it to shreds when made to do so by our evil twins. The rest of the time, we’ll repost it to Facebook. From their the cream rises to the blog. See above.

The post Today on TV: #EatLikeYouMeanIt At Carl’s Jr. appeared first on AdPulp.

Airy Animal Enclosures – The Geodesic Dome Outdoor Aviary Provides a Happy Home for Animals (GALLERY)

(TrendHunter.com) With the ugly truth of livestock farms being brought to light almost on a daily basis, the creation of the Geodesic Dome Outdoor Aviary is a refreshingly optimistic look at animal sanctuaries as…

Aurland Viewing Bridge

Aurland Viewing Bridge est un pont magnifique imaginé par Todd Saunders et Tommie Wilhelmsen de Saunders Architecture. Ce projet, faisant parti d’un programme national pour le tourisme en Norvège, propose une vue incroyable avec une structure se mariant parfaitement avec l’environnement.

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New Ad Organization to Promote Cross-Cultural Marketing

In contrast to multicultural marketing aimed at specific groups, cross-cultural ads focus on similarities to speak to diverse consumer groups.

    



Cinematic Retro Editorials – The ELLE Russia September 2013 Cover Story Stars Britt Maren (GALLERY)

(TrendHunter.com) The ELLE Russia September 2013 cover story wants every woman out there to embrace their inner Old Hollywood star with a retro look that would make any mother proud. Although there is the occasional…

Winter Grey Fashion – The Last Magazine Issue 10 Photoshoot Stars Model Sasha Pivovarova (GALLERY)

(TrendHunter.com) Embracing the upcoming grey winter days, the Last Magazine Issue 10 editorial showcases a range of monochromatic ensembles in the same shade. Instead of looking at all drab, the looks are utterly…

World’s Tallest Lego Tower

Le record du monde de la plus haute tour réalisée avec des Lego a été battu hier par une équipe d’étudiants de Wilmington dans le Delaware. Elle mesure un peu plus de 34 mètres de haut et est faite de plus de 500 000 briques. Un défi impressionnant, inscrit dans le livre des records, à découvrir en images et en vidéo.

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Havas Chief David Jones Chimes in On Publicis Omnicom Merger


Havas reported a slight increase in revenues on Friday, up 1% to $1.1 billion for the first half of 2013.

For the second quarter, there were some organic growth decreases, including a -2.1% dip in European countries outside of France and the UK, and a -2.6% dip in the traditionally fast-growing region of Asia Pacific and Africa. David Jones, CEO of the France-based ad group, attributed this to the loss of Vodafone in Australia, and a significant media contract in China.

Among the other fast-growing markets, Latin America showed better results, with a 12.3% increase for the first half, boosted by a 15.1% rise in the second quarter.

Continue reading at AdAge.com

When You Win Money for Life, You Want to Stay Alive


The thing with winning the New York Lottery’s Win for Life is — you can’t die. DDB New York taps into that reality with a funny spot directed by the Perlorian Brothers. “Paper Cut” features a man who gets a minor (but painful, as anyone who has ever had a paper cut can attest) injury. His wife, however, goes straight into emergency mode.

This is the first time in a few years the NY Lottery has advertised “Win for Life,” which recently got redesigned tickets and a new price point.

The campaign includes out-of-home ads aimed at “Win for Life” winners that emphasize safety measures they should be taking, including being careful about falling objects, rising objects, rolling objects, flying objects, and, basically, “all other objects.”

Continue reading at AdAge.com