Beyond the French Fry Burger: 11 More Awesome Burger King Menu Ideas
Posted in: UncategorizedYou may have seen the rather amazing news that, starting Sept. 1, Burger King will offer a $1 French Fry Burger at its restaurants. As New York’s Daily News reported,
The burger, which clocks in at 360 calories and 19 grams of fat, is a relatively novel offering, but doesn’t require any extra investment from Burger King; it’s basically a standard beef patty topped with four of the chain’s French fries.
The French Fry Burger is, of course, a shameless media stunt — an attempt by Burger King to draw attention to its low-price BK Value Menu offerings. Our response: D-minus for effort, Burger King execs. But A-plus for conservation of energy! (As Ad Age Deputy Managing Editor Michael Learmonth put it, “When I throw a couple French fries on something, I call it innovation.”)
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