Organic Cuts 3%

To expand and clarify upon tipsters’ quotes from earlier this week, we’ve received confirmation from sources familiar with the matter say that the agency has cut approximately three percent of staff ACROSS network–not just in San Francisco–including a couple of creatives. From what we’ve been told, this is part of the Omnicom-owned agency’s CEO David Shulman‘s assessment of talent based on, you guessed it, client needs. But, on a positive note, our sources add that Organic is hiring, and if you recall, has brought on staffers including CSO Monik Sanghvi, appointed Audrey Melofchik as New York GM and of course, most recently, has welcomed Digitas alum Sarah Montague in the same latter role in San Francisco.

New Career Opportunities Daily: The best jobs in media.

10 Weird Facts About Adland’s Creatives


Ever since Creativity began a weekly series to uncover the wacky personal habits and histories of some of the advertising world’s luminaries, we’ve been blown away by just how unique ad people can be. Below, we pick 10 of the strangest facts we’ve discovered.

1. William Gelner of 180, Los Angeles can do a pretty great belly roll. He often breaks this skill out during parties.

Continue reading at AdAge.com

‘Thermal’, audiovisual performance of an overheating microwave

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I had an exchange of emails with Mario De Vega to talk about Thermal, a performance in which he uses microwave ovenss to alter the molecular composition of different materials. The work also uses custom-built hardware to sonify the electromagnetic activity produced by the overheating of the content of the ovens continue

How Facebook Mastered Mobile Ads (and Publishers Can Too)


The rapid rise of Facebook’s mobile ad business over the last year is casting the social network in an unfamiliar new role: a paragon for other publishers to imitate.

Facebook’s mobile ad business surged last quarter to comprise 41% of its ad revenue, up from virtually nothing the year before. It’s a Cinderella story that has prompted even consistently bearish BTIG Research’s Rich Greenfield to upgrade his rating of the company’s stock. But is it a tale with a moral for other web properties?

If you consider that Facebook built a strong mobile ad business by blurring the line between mobile and desktop inventory when it developed news-feed ads, the answer looks like “yes.”

Continue reading at AdAge.com

Emerging from the Logos

« Emerging from the Logos » est une série de posters imprimés « en édition limitée » représentant uniquement les sponsors des différents modèles de voitures de Formule 1. Imaginées par le londonien Yoni Alter, ces visuels composés de logos permettent de deviner la forme des monoplaces Red Bull, Ferrari ou encore Lotus.

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TV Is Fun Again in First Ad for Google’s Chromecast Dongle

You plug Google's new $35 Chromecast dongle into the back of your TV set to wirelessly stream Internet video on a larger screen. "For Bigger Fun," this minute-long commercial by 72andSunny, shows all kinds of people doing just that. They watch mainly Hollywood fare (Charlie Chaplin, Austin Powers, etc.) or candid footage from their own lives. In a way, this is the YouTube generation coming full circle, as we can now broadcast ourselves onto our living-room screens and enjoy a stripped-down version of old-school TV stardom. The spot works hard to portray Chromecast as an enjoyable shared experience, though watching people watch TV isn't that exciting. The music, "Zorba the Greek," sets my teeth on edge. It reminds me of the bloody bouzouki that drones on and on and on and on in Monty Python's "Cheese Shop" sketch. Now there's some video worth streaming! Bottom line: Dongle's a funny word. Kind of.

    

Mirror City: Timelapse transforma paisagem urbana em caleidoscópio

Uma das coisas mais fascinantes de timelapses é como eles conseguem trazer um novo ponto de vista sobre determinada paisagem, uma nova forma de olhar algo que já faz parte do cotidiano. E ainda assim, há aqueles que conseguem ir ainda mais além, como Michael Shainblum e o seu Mirror City. Ao longo de pouco mais de 4 minutos, vemos a paisagem urbana de Chicago, San Francisco, San Diego, Las Vegas e Los Angeles se transformarem em uma espécie de caleidoscópio digital. O resultado é fascinante.

“Senti que já era hora de combinar a fotografia timelapse e a simplicidade de um caleidoscópio.”

Há cinco anos trabalhando com fotos e vídeos espelhados, Michael levou quatro meses para chegar ao resultado que vemos acima. No começo são apenas paisagens espelhadas simples, que revelam a arquitetura característica de cada uma das cidades. Conforme o vídeo segue, os efeitos começam a surgir, criando um resultado mais abstrato e trazendo uma visão única do cotidiano de algumas das principais cidades dos Estados Unidos.

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Para quem curte este tipo de projeto, Michael Shainblum iniciou há alguns meses a série Behind the Lapse, que vai mostrar os bastidores da arte e criação de um timelapse. Aqui está o primeiro episódio:

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Cushelle creates animated online series for Koala brand character

Cushelle’s Koala brand character stars in a series of 12 monthly two-minute animated adventures, which will culminate in the publication of a storybook containing each of the stories.

Dog’s Genitals Star in Grey’s Weird Floor-Cleaner Ad (NSFW?)

Here's an ad that's really the dog's bollocks. It's by Grey Mexico for Motor Master floor disinfectant. "What is on your floor is not always on your mind," says the tagline. The ad, though, may be on your mind for some time, and not in a good way. It is topical, though, and Grey confirms it's a real ad. "They don't have big budgets, but they are very willing to use our creativity," a Grey executive in Mexico City says of Motor Master. There's also a cat version of the ad. Via Ads of the World.

    

Know the New Rules for Mobile Data Collection


New guidelines for mobile data collection came out this week in the form of complementary sets of rules from the Digital Advertising Alliance and Network Advertising Initiative. Attorney Brian Heidelberger walks you through what’s new in this video.

ABOUT THE AUTHOR

Continue reading at AdAge.com

F/Nazca Saatchi & Saatchi Skol Beer Design: Drink, Decorate, Sit On It

As part of their Skol Design line, the international beer brand and F/Nazca Saatchi & Saatchi invited renowned furniture designer Pedro Useche to create an armchair out of Skol bottles. Useche said, “Turning an armchair into a desirable object is not only about showing aesthetic attributes but most of all, making people feel comfortable when they sit on it.” The Skol bottles can spin, creating a massage sensation for each lucky occupant.

The video that accompanies Skol Design is in entirely in Portuguese, but if the lines were in English I can guess they would include gems like, “Here’s your house, in which you store the things you love…until your monstrous girlfriend arrives!” Said flower-loving, mirror-toting creature proceeds to completely rearrange the man cave. But! Justice is restored by Skol Designs, whose bottle lamps and clocks give the GF the chic feel she wants while still satisfying man’s need for beer.

Apparently the villainous girlfriend trope does well with Brazilian audiences, as F/Nazca Saatchi & Saatchi have used it before. I’ll admit the Skol chair is cute, but I’d much rather see a couple making sweet love on the rolling bottles than a wide-eyed girlfriend horror story.

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New Career Opportunities Daily: The best jobs in media.

News Made for Friday: The World’s (Possibly) First Painting of Prince George

This news wouldn’t feel right if we covered it on any day other than Friday. Andy Leek, former creative at Nothing and now-freelancer at the likes of Tribal DDB, decided to use his artistic skills to paint the first portrait of Prince George earlier this week. He’s now selling the painting on Ebay, with the current bid at £10.50 (just over $16) as of noon today. We can’t confirm whether this is actually the world’s first painted picture of the prince baby, but according to Leek, he “started painting minutes after Wills and Kate emerged on the steps of the Lido wing.”

Think of it as an investment? On the Ebay page, Leek admits to participating in shark wrestling and polar bear back riding, so he could die soon, and “this painting will skyrocket in value.” I’m not an art appreciation expert, but I’m pretty sure that’s not how it works, tongue-in-cheekiness aside. The painting isn’t bad, maybe Leek could give it to the royal family as a gift, but he might have to drop the £30 delivery fee.

New Career Opportunities Daily: The best jobs in media.

Sohn – Bloodflows

Tournée dans les Alpes Bavaroises entre l’Allemagne et l’Autriche, cette vidéo très réussie réalisée par l’italien Christian Pistchi illustre le morceau « Bloodflows » pour Sohn. Ce clip, mettant en avant dans tous les plans l’actrice Nadja Langer, est à découvrir dans la suite de l’article.

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Here’s the Memo Regarding Draftfcb Chicago’s Biz Dev Director Shift

As noted above, we’ve just obtained the memo from sources regarding a changing of the guards on the business development side at Draftfcb Chicago. After spending a decade at said agency, most recently serving as VP/biz dev director, Jamie McGarry is moving on. Taking over in the role of what is now SVP/group management director, new business development will be 15-year DFCB vet Sue Redington. You can read the full memo from Draft Chicago president Michael Fassnacht, CCO Todd Tilford and Redington’s direct boss, group management director Mark Bellissimo to staff after the jump.  As for McGarry, sources say that she is headed to O’Keefe Reinhard & Paul, which was launched in Chicago earlier this year by fellow Draftfcb alums Tom O’Keefe and Nick Paul as well as ex-Amazon exec Matt Reinhard. Anyhow, read on if you so choose.

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New Career Opportunities Daily: The best jobs in media.

Sportsdirect.com fitness title readies store and newsagent launch

Sportsdirect.com is launching a monthly sports and fitness magazine, published by Haymarket Network and available for £1 in stores and newsagents.

Osiris turns couture for latest glasses range

The man that has clothed the likes of Madonna, Nicole Kidman and Elizabeth Taylor has turned his talents to a new range of glasses frames for Osiris.

Elle rolls out Chinese shopping guide

Hearst Magazines UK has published a shopping guide in Mandarin Chinese, which is being handed out with 10,000 copies of the latest Elle Collections luxury fashion biannual.

Facebook underlines parental role in preventing children from lying about age

Facebook says that the Advertising Standards Authority’s finding that 40% of children pretend to be over 18 when they register with social networks ‘highlighted an important issue’, but stressed that parents and schools should be playing a more preventative role.

RNLI seeks DM agency to target under 50s

The Royal National Lifeboat Institution (RNLI) has called a pitch to appoint an agency for the lifeboat charity’s supporter retention strategy.

L’Oreal’s Jeremy Schwartz to lead The Body Shop International

Jeremy Schwartz, currently the country manager for L’Oreal UK & Ireland, has been promoted to lead The Body Shop International.