Organic Appoints First-Ever CMO
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It’s kind of surprising, we suppose, that Organic has never had a chief marketing officer up to this point, but the Omnicom-owned agency has now filled the newly created role with the promotion of Tracy Richards, who works out of the New York office. The 13-year Organic vet most recently served as group director/global business development. Richards’ CMO appointment comes as part of a “restructuring” of Organic’s biz dev efforts that’s being led by the agency’s CEO, David Shulman.
Along with the Richards promotion, sources familiar with the matter tell us that Organic has also won Kohler, KC Professional (adding to the agency’s portfolio of KC brands), and another, yet-to-be disclosed new business win on the West Coast that the agency just won in “a competitive pitch” with Razorfish. We’ll keep you posted when we find out what the new biz actually is.
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We’ve received confirmation that 
To expand and clarify upon tipsters’ quotes from earlier this week, we’ve received confirmation from sources familiar with the matter say that the agency has cut approximately three percent of staff ACROSS network–not just in San Francisco–including a couple of creatives. From what we’ve been told, this is part of the Omnicom-owned agency’s CEO 
It seems like Organic CEO 