The American Historical Association caused a stir by asking universities to allow new Ph.D’s to keep their dissertations from being circulated online for up to six years.
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You can go to Ad Age, Jim Edwards’ coverage on Business Insider or DigiDay to get all sorts of news and reactions to today’s announcement regarding the merger of Publicis and Omnicom. Besides really throwing everyone’s summer weekend into chaos, opinions are flying regarding the merits of the deal.
Here’s my biggest question:
Is there any current client of these holding companies that thinks their marketing and advertising will be improved by this merger?
We’ve already heard that in a sense, Pepsi (through TBWA/Chiat Day) and Coke (through Leo Burnett, among others) now have the same ad agency. And I’m sure there are dozens of other conflicts at play.
But what do clients gain here? A more international footprint? Economies of scale in media buying? Access to better talent? Lower overall costs? Better client service? Better creative?
Some people on Wall Street will cheer this merger. And surely the lawyers, accountants and management who will make money off this will cheer the merger.
But please, point me towards a current client that will cheer on this deal.
Because this moment, and the next year or so in which this deal gets finalized, could the tipping point at which marketers will freely admit, “bigger is better.” Or they could say, “enough is enough” and finally turn against the dominance of holding companies. Which will it be?
The post The Publicis-Omnicom Merger: I Have One Question appeared first on AdPulp.
People will be challenged to develop technologies for search-and-rescue operations, create software code for an unmanned aerial vehicle and to help start the newest GPS satellite.
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Advertising School: Miami Ad School, San Francisco, USA
Art Directors: Debbie Yeh, Wai Chan
Copywriter: Inga-Marie Sorensen
Advertising Agency: Y&R, Lima, Perú
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Creative Director: Daniel de León
Copywriter: Gino Bernabè
Art Directors: Alejandro Bottas, Edher Espinoza, Carlos Pastor
Agency Producer: Cecilia De Souza
Assistant Producer: Toshio Nakandakare
Planner: Eduardo Grisolle
Account Director: Carla Wilson
Account Executive: Diana Chávez
Account Assistant: Luis Saco
Animation: Exfera
Audio: Vinylo Sound
Audio Producer: Claudia Incio
Production Company: Bent Image Lab, Portland, USA
Director: Rob Shaw
Executive Producer: Ray DiCarlo
Producer: Nate Baston
DP: Bryce Fortner
Animator: Suzanne Twining
Art Director / Lead Puppet Fabricator: Kimi Kaplowitz
Production Coordinator: Robert A. D’Esposito
Gaffer: Jim Birkett
Puppet Fabricators: Marty Easterday, Morgaine Faye
Set Designer: Jesse McManus
Visual effects company: Bent Image Lab
Composite Artists (After Effects): Rob Shaw
Editorial Company: Bent Image Lab
Editor: Michael Ward
Music: “Organs” from the album Hokey Fright by The Uncluded
Advertising Agency: Tribal Worldwide, Toronto, Canada
Managing Director: Andrew McCartney
Creative Directors: Louis-Philippe Tremblay, Denise Rossetto
Copywriters: Sanya Grujicic, Tiffany Chung
Art Director: Andrew Bernardi
Agency Producer: Andrew Schultze
Strategy: Lisa Hart, Dino Demopoulos
Production Company: Code Film
Director: Tom Feiler
Director of Photography: Alan Lukatela
Cameraman: Andrew Easson, Michael Tung
Sound: Shawn Kirkby
Line Producer: Magda Czyz
Post-Production Company: School Editing
Editor: Kyle McNair
Online Editor: Paul Binney
Colourist: Jason Zukowski
Audio House: Pirate Toronto
Audio House Director: Stephanie Pigott
Audio House Engineer: Jared Kuemper
Casting Agency: Andrew Hayes, Powerhouse Casting
“Children don’t see the danger. Keep them safe on your farm.”
Advertising Agency: McCannBlue, Dublin, Ireland
Creative Director / Art Director: Ray Swan
Creative Director / Copywriter: Emma Sharkey
Photographer: Liam Murphy
The Real Tooth Fairies site raised the ire of the Campaign for a Commercial-Free Childhood for commercializing a rite of passage.
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Leader dans la vente de meuble en Californie du Nord, One Workplace fait appel à l’agence d’architectes Design Blitz pour créer son siège à San Francisco. Ils créent un espace hybride très design destiné aux employés comme aux consommateurs. Une très belle et innovante collaboration à découvrir en images.
Interpublic
Analysts are now watching Interpublic closely. “With news of Omnicom and Publicis merging, Interpublic will immediately be considered to be in play by investors,” said Pivotal Research analyst Brian Wieser, who revised his year-end target stock price for IPG to $21 from $16. “Our revised price target is determined by maintaining our business profile estimates, but by applying the costs of capital embedded in our price target for the most likely acquirer, WPP.”
But he also suggested Havas could be an acquirer, given the Bollore family’s commitment to the industry, as well as Dentsu, if it wants to be viable outside Japan (its dominance there will remain even after Publicis and Omnicom merge). “It will need a stronger presence in the U.S. and Europe,” he said. “Meanwhile, WPP … will undoubtedly reconsider the limits to scale it may previously have assumed. All of this is to say that we now have as many as three potential acquirers for IPG, which offers the best solution for each of the companies who might want to buy it.”
(TrendHunter.com) Many think of certain cars as being fashionable (such as Porsche and Maserati), but may not form a connection between those and fashion accessories (such as, say, the evening purse).
As part of a…
(TrendHunter.com) Coran ‘Kizer’ Stone continues to pump out some amazing illustrations of popular cartoons. From Mario shouldering a high-tech bazooka to a badass version of ‘Ash Ketchum’…
Mr. Kraddick’s syndicated radio show, “Kidd Kraddick in the Morning,” is heard on more than 75 radio stations and its cast is seen on the TV show “Dish Nation.”
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(TrendHunter.com) Inspired by the fashion of the 1930s, the ELLE Sweden August 2013 editorial is full of elegance and glamor. Yet there is an effortlessness about the looks that is due in large part to the subtly…
(TrendHunter.com) Earlier this year, the partnership between Google Glass and Warby Parker was announced. Although the capabilities of Google Glass are astonishing, the Google Glass design is not yet quite natural….
As one might imagine, the announcement (and Vine video) of the biggest merger in advertising history is causing quite a reaction from those in the industry. Above, Keith Hunt, managing partner of M&A consulting firm Results International, hypothesizes about the implications the newly formed Publicis Omnicom Group will have.
As Hunt notes, the merger means the company will be able to buy media very cheaply, leapfrogging WPP in the process. But, Hunt wonders, how far can you push down prices? At one point do vendors draw the line?
Also, Hunt says, there’s the issue of who’s in charge. Co-chief execs, John Wren (Omnicom) and Maurice Levy (Publicis) are elder statesmen. Levy, the older of the two at 71, is now on the hot seat in terms of naming a successor, that is, if the balance of power between Publicis and Omnicom remains a priority. As WPP’s Martin Sorrell said in an interview today, “It’s a nil-premium merger — effectively a takeover of Publicis by Omnicom [without exchange of money].”
Finally, says Hunt, there’s the matter of positioning. It benefits the new company to frame the merger as one that hinges around new technologies and emerging markets, allowing Publicis Omnicom Group to compete against tech companies outside advertising agencies like Adobe. “Exciting times,” he adds before staring into the camera wistfully. It’s only the beginning.
Check out Wren and Levy bonding after the jump.
New Career Opportunities Daily: The best jobs in media.
“A healthy mouth lets you sleep like a baby.”
Advertising Agency: TBWA East Africa, Nairobi, Kenya
Executive Creative Director: Jimmy Geeraerts
Art Director / Designer / Retoucher: Aaron Muiru
Copywriter: Mark Kovalevsky
“Precision in a world without Peugeot Park Assist.”
Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Director: Flavio Casarotti
Creative Directors: Rui Branquinho, Flavio Casarotti, Jorge Iervolino
Art Director: José Neto
Copywriter: Pedro Bullos
Illustrator: CWF Stúdio
“Silence the birds in your stomach.
Chromax. Helps in decreasing weight.”
Advertising Agency: DDB, Cairo, Egypt
Creative Director: Bassem Sabry
Art Director / Illustrator: Mohamed Gaber
Copywriters: Ramy Badr, Heba El Habashi
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
