Hasta La Creative!

What if being bad could do some good? That's the question asked by Come4.org, which describes itself as "the first user-generated, nonprofit pornography site devoted to funding charitable and ethically driven projects." The site is being unveiled with help from the Paris office of TBWA agency Being, which crafted an explicit 90-second short film, "The Lover," introducing Come4's first charitable initiative—helping to fund the Asta Philpot Foundation, which is committed to raising public awareness about the sexual rights of disabled people. (Philpot, an American living in Britain, advocates the right to an active sexual life for people with disabilities, even if it means paying for sex.) Check out the NSFW Web film below, followed by more from Come4.org about its philosophy and goals.

This film is NSFW due to nudity.

From Come4.org:

"Sex" is the top word searched on the Internet. With nearly billions of yearly revenues, the sex industry is one of the greatest markets online. Unfortunately, it is also one of the less ethical and transparent ones. Many people consuming free adult contents think that the only risk they may run into is that of being discovered by others. This idea, however, is plainly wrong, for the current model of consuming online sexual contents has many other negative implications.

The prevailing model is finalized to business, and thus it systematically aims at subjugating our sexual imagination to marketing standards. As a result, instead of reflecting the natural plurality of human sexuality, much of today's online sexual contents foster a one-dimensional perspective which is often fake, violent, macho-centered, and in many cases barely legal. We believe that we, as a self-aware community, can do better than this, and that time has come to rethink critically the relationship of online pornography and society.

With Come4 we aim to ignite a new sexual revolution, one that has at its core people instead of money, respect for diversity instead of uniformity, and solidarity instead of selfishness. Our goal is to devolve at least 1 percent of the total revenue of the online sex industry to support ethical causes aimed at defending and promoting sexual rights. Provided no one is harmed and that everything is legal, is there any reason why these revenues cannot be used for better ends?

CREDITS
Client: Come4.org
Spot: "The Lover"
Agency: Being, Paris
Creative Directors: Alasdhair MacGregor, Thierry Buriez
Art Director: Julien Chiapolini
Copywriter: Riccardo Fregoso
Head of TV: Maxime Boiron
Director: Jeppe Ronde
Executive Producer: Jean Ozannat
Production Company: Henry de Czar, Bacon

The online video site said it now has four million paid subscribers, up from two million last year, even as two of its owners are weighing whether to sell the company.

Microsoft stuffed a functional WiFi router into a limited number of the most recent issue of Forbes, perhaps inspired by Entertainment Weekly's use of tiny LCD screens in one of its print issues last year. Microsoft's ad, which is for Office 365, is a T-Mobile wireless router that provides 15 days of free WiFi with a two- to three-hour battery charge. Wasteful? Sure. Needlessly expensive and complicated? Totally. But it's also the coolest thing Microsoft has done in a while. Same goes for Forbes—well, along with giving NAH's newest album a thumbs-up. Via PSFK.

After spending the last two years in his native Sweden serving as chief creative officer at his production company B-Reel, Petter Westlund has returned to the U.S. to head up creative at the shop’s L.A. branch. Westlund co-founded B-Reel along with Pelle Nilsson and Anders Wahlquist in Stockholm back in 1999. Since that time, the prodco has not only worked on campaigns for major brands ranging from Google and Doritos to Evian and Adidas over the years, but has also opened up shop in New York, London, Berlin and, of course, Los Angeles.

Westlund’s first stint in the States involved opening up B-Reel’s NYC branch back in 2008. The founding partner will now be joined in L.A. by cohort Karl Ringman, who has been promoted to CD/creative technologist, as well as senior art director Mark Wheeler, who is relocating to the West Coast from B-Reel’s London office. Says Westlund’s partner-in-crime Nilsson, who serves as executive producer and oversees the L.A. office, “Petter is the original Swiss Army Knife of digital production. His creative direction, tech savvy and bang-on-target aesthetic has been paramount to B-Reel’s success.”

New Career Opportunities Daily: The best jobs in media.

Dr. Who, your jacket is ready. In this odd spot for 66°North outerwear from German agency Grabarz & Partner, some commuter dude shivering at a remote Icelandic bus stop encounters one of the clothing maker's jackets—which stands upright in the snow, as if someone's wearing it. Yet, the jacket's empty. Or is it? The dude peers inside the hood … and apparently, there's a toasty refuge deep within, with room for people to enjoy hot toddies in front of a roaring fireplace. (Talk about going "all-in" with a metaphor! Actually, I'm reminded of both a Whovian-style alien menace—"Those jacket creatures will kill us all, Doctor!"—and a Tardis. If the jacket were the latter, though, there'd be no need to take public transportation.) The final shot, which is kind of eerie, shows the coat standing alone against the wintry expanse, flames flickering within its faceless, fur-lined cowl. Hey, better put out that fire—no smoking on the bus!

To promote Labello’s new range of flavoured lip balms, which offer a touch of exoticism with every kiss, Draftfcb Vienna have created a wild new print campaign. In “Taste the exotic” striking close-ups of rare animals are shown. But this isn’t your average nature documentary: thanks to a makeover with the fruity new range, the featured animals appear ready to kiss the observer with their full, luscious lips.

Advertising Agency: Draftfcb, London, United Kingdom
CD: Patrik Partl, Phil Hewson
AD: Romain Berthet
Junior AD: Kerstin Frühwirth
Account Director: Sonia Semaan
Copywriter: Natalie Pillwatsch
Graphic Design: Sabine Steinacher

For the annual Winter Clothing Drive, a new way of collecting donations. Bring clothes to the shop instead of taking them from the shop.

Advertising Agency: Loducca, Brazil
Creative Team: Alexandre Amaral, Fábio Saboya, Marcelo Rosa, Raphael Franzini, Weber Luiz de Andrade
Designers: Eduardo Tallia, Gustavo de Lacerda
Creative Directors: Guga Ketzer, Cássio Moron, Fábio Saboya, Sérgio Mugnaini
Accounts: Fernão Cosi, Fabiane Veiga, Tatiana Moliterno, Renato Nose, Isabella Motta, Gabriela Ruffo
Media: Daniel Chalfon, Rodrigo Tamer, Leandro Otsuka, Natália Oliveira, Thiago Ribeiro, José Carlos de Melo
Planners: Ken Fujioka, Daniel de Tomazo, André Troster
Executive Producers: Ana Luisa André, Sid Fernandes
RTV: Ana Luisa André, Indaiara Pelizario
Production & Post Production Co: O2 Filmes
Director: Quico Meirelles
Photography Director: Cauê Laratta
Editor: Saulo Simão
Audio Production Co: Tentáculo
Client: Marcus Vinicius Borja, Roberta Naveiro Garcia, Marcela Massetto Castellano, Caroline Cuschnir, Daniela Meirelles Pimenta

Dentsu digital shop 360i has made its way onto the Unilever roster as the new digital agency for the Ben & Jerry’s brand. The Vermont-based ice-cream company selected 360i — the agency behind the much-celebrated Superbowl Oreo tweet — following a review that began late last year.

Independent PR giant Edelman, which supports PR for a number of Unilever brands, including Dove and Axe, was the incumbent on the digital business.

Edelman did not immediately respond to a request for comment. According to Mike Hayes, a digital marketing executive at Ben & Jerry’s, Edelman will retain its global digital business for the brand, but the future of its global digital agency relationships is “gray.”

Continue reading at AdAge.com

Jusqu’à la fin des votes de la seconde édition des Fubiz Awards le 14 mai 2013 minuit, nous vous proposons de mettre en avant les nominés de chacune des 8 catégories présentées. Découvrez ci-dessous les 8 différents nominés de la catégorie Architecture en images et en détails dans la suite.

WhitePod

Wave House

The Tree House

Russian Pavilion at Venice Architecture Biennale

Baker D. Chirico

Green Village Bali

Gramercy Park House

Inachus Floating Home