R U Mispeling Becos Ur Hungrie? Snikkers Can Help


In a move reminiscent of the Alec Brownstein experiment, Snickers and AMV BBDO created a way to make bad typers recognize why it is that they were unable to spell.

Snikkers Googel worked to bid on misspellings of common search terms. Each time someone misspelled a word, (which was probably often, since people generally rely on the search engine to correct the terms for them), they got tailored ads asking them to “Grab yourself a Snikkers,” because “Yu cant spel properlie wen hungrie.”

According to the agency, the campaign reached 500,000 people in three days of launch. It proved a smart way for Snickers to not only reach bad typers, but also those who type “LIkE diS” for absolutely no reason.

Continue reading at AdAge.com

Digital Subscriptions Bolster Newspapers’ Slipping Circulation Figures

The New York Times overtook USA Today for second place, after The Wall Street Journal, with total circulation up 17.6 percent.

    

“Angry Birds”, “Call of Duty” e “Lost” matam personagens da literatura

A Asociación De Editores De Madrid quer que você leia mais livros, e acha que o tempo que se “perde” assistindo séries de TV e jogando videogame é o culpado por acabar com o hábito da leitura.

Em uma série de anúncios, personagens clássicos da literatura são mortos: Dom Quixote por “Angry Birds”, O Pequeno Príncipe por “Call of Duty”, e Moby Dick por “Lost”.

Eu não concordo com o discurso recalcado – apesar de ser claramente uma campanha para festivais – mas ainda assim provoca e tem um belo visual. Só faltou alguma peça com o Facebook também assassinando livros.

A criação é da Grey, da Espanha.

Livros
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Livros

Brainstorm9Post originalmente publicado no Brainstorm #9
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Maria Shriver Returning to NBC as a ‘Special Anchor’

In Ms. Shriver’s new role, she will not be on any one NBC program regularly, but will appear on a variety of them and will produce and anchor prime-time special reports.

    

Martin Sorrell’s pay up 48% in 2012 as WPP confirms salary cut

Sir Martin Sorrell, the chief executive of WPP, was paid a total of £17.63m in 2012, up 47.6% year on year, after he received more than £11m from a long-term incentive plan and despite the group making reductions in response to shareholder pressure.

Cianciotto Moves Up to Chief Digital Officer at DDB

We’ve just received confirmation that Joe Cianciotto, who’s spent well over nine years at DDB and works out of the New York office, has been appointed to the newly created position of chief digital officer at the agency. Along with his new CDO title, which he will take on effective immediately, Cianciotto will also maintain his position as executive creative director, a role he’s held at DDB for the last six years (he also served as director of digital integration for the last three). During his career, the senior creative also spent over six years at Publicis, where he last served as an ACD. Cianciotto will continue to work out of DDB’s NYC office.

New Career Opportunities Daily: The best jobs in media.

Storify lança versão paga para empresas

Storify lançou recentemente uma nova versão do seu site, o Storify Business, que inclui novos recursos voltados para marcas e empresas. Para quem não está familiarizado, Storify é uma ferramenta que permite que você construa uma história a partir de posts compartilhados nas redes sociais.

Com o Storify Business, as marcas podem criar histórias privadas, visíveis apenas para quem possui o link, o que torna seus dados mais rastreáveis para relatórios de métricas. Além de ser algo útil quando se tem um público bem segmentado.

Outro avanço é que pode-se customizar o visual da história criada de acordo com o design da marca, mudando cores e acrescentando o logo. Essa versão também será livre de anúncios e terá suporte de SEO.

O plano sai por $59 mensais, se for feito até dia 15 de maio. Depois, passa a custar $79.

Empresas como Pepsi, Microsoft, IBM, HBO, NBC News, Time e The Guardian já eram populares adeptas da plataforma. Agora, com estas novidades, Storify tenta combinar vários mundos em uma ferramenta de marketing, facilitando para as empresas a criação de conteúdo, o compartilhamento segmentado, a curadoria e filtro de tantas informações e análises de resultados mais apurados.

É uma versão com potencial, mas não deixa de lado a importância do tempo gasto pelas marcas em estudar tendências nas redes sociais para fazer uso das notícias mais úteis e pontos-chave para a marca.

Sem esse investimento interno, o Storify perde o propósito social e o poder de criação de histórias.

Brainstorm9Post originalmente publicado no Brainstorm #9
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People on the Move: Pereira & O’Dell Names Cory Berger Managing Director of New York Office


Cory Berger has joined Pereira & O’Dell as managing director of the New York office. In his new role, Mr. Berger will manage the day-to-day operations of the office which currently serves clients like Corona and Reebok. Previously, he was the vice president of business development and client services for the digital and social agency Noise. Prior to Noise, Mr. Berger held position at various leading agencies including Mother New York, Momentum Worldwide, and Euro RSCG.

Vizeum has appointed Nadine Young as the communication agency’s new chief strategy officer. In this newly created position, Ms. Young will be responsible for developing insight-based strategies and communication plans that enable brands to engage with their consumers in unconventional ways. Bringing over 15 years of experience at leading media agencies to the table, she most recently served as managing partner and group communications director at Mindshare. Before moving to the U.S. to join Mindshare, Ms. Young held a variety of positions at media agencies in the U.K., including ZenithOptimedia and AW Media.

MDC Partners has named Andre Coste the chief financial officer of the newly created MDC Partner Network. He will be responsible for partnering with the agency executive teams to drive efficient and effective growth and optimize financial management, as well as providing guidance and expertise as MDC agencies seek to expand internationally. He brings nearly 30 years of management experience to the job, the last 10 of which were spent at Publicis Group. Most recently, he served as global chief financial officer for Publicis.

Continue reading at AdAge.com

The Rhino Stamp Project

Advertising Agency: TBWA\Hunt Lascaris, South Africa
Executive Creative Directors: Adam Livesey, Matthew Brink
Art Director: Shane Forbes
Copywriter: Charles Pantland
Designer: Kerry Moralee

Renault Master: Camping Russia, Camping Mont Saint-Michel, Camping Pisa

Advertising Agency: Publicis Conseil, Paris, France:
Chief Creative Officer: Olivier Altmann
Creative Officer : Hervé Riffault
Copywriter: Thierry Lebec
Art Director: Bénédicte Potel
Assisting AD: Magali Valencia
Account managers: Stéphane Gaillard, Boris Langlois, Caroline Su, Adeline Blanc

VisitBritain boss says Government would be ‘mad’ to abandon Great funding

Sandie Dawe, chief executive at Visit Britain, has urged the Government to continue financially supporting its ‘Great’ campaign and said it would be “completely mad to walk away”.

DIY Larceny-Mimicking Keys – Bird’s Custom Key is Fused with a Screwdriver to Mimic Grand Theft (GALLERY)

(TrendHunter.com) This custom key by Bird is a badass way to start your engine. With a key like this, your passengers might just question how your acquired your car. The project started as a joke when the creator of…

Nature Explorer Travel: Pulse

Excite your pulse

Advertising Agency: Dentsu, Thailand
Chief Creative Officer: Subun Khow
Associate Creative Director: Supparat Thepparat
Art Director: Naphol Chantapakorn, Supparat Thepparat
Copywriter: Pattarapong Lapjarupong, Subun Khow
Account Manager: Kiatniyom Sawangcharoen
Production House: Visionary

After Decades, Gillette and BBDO Ad Agency Part Ways

Procter & Gamble, which acquired Gillette in 2005, is shifting the account — and its hundreds of millions of dollars in advertising — to Grey.

    

Kite Aerial Photography

Voici la série Kite Aerial Photography, basé sur la technique de photo cervolisme appelée aussi kapisme qui consiste à suspendre un appareil photo à un cerf-volant pour obtenir des clichés sous un nouvel angle. Des images splendides dont une selection de différents photographes est à découvrir dans la suite.

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Wake up and smell the success of coffee

The “big three” coffee chains – Costa, Starbucks and Caffe Nero – all focus on innovation strategies to keep up momentum in the growing sector. However, the threat of indie “brew bars” and wavering consumer sentiment mean the pressure is on, writes Kate Jones, retail specialist and director of brand stategy consultancy Added Value.

Mazda: XOXO

Advertising Agency: Ground, Puerto Rico
Art Director: Juan Cosme
Copywriter: Mandy García

Mazda: Kiss

Advertising Agency: Ground, Puerto Rico
Art Director: Juan Cosme
Copywriter: Mandy García

Mazda: Love

Advertising Agency: Ground, Puerto Rico
Art Director: Juan Cosme
Copywriter: Mandy García

VH1: Fashion

Fashion has always been part of the music world. We’ve just improved it.

Advertising Agency: Casa Darwin, Brazil
Executive Creative Director / Creative Director: Rodrigo Leão
Art Director / Illustrator: Mariana Coelho
Copywriter: Rafael Simi