(TrendHunter.com) The US Harper’s Bazaar The Bright & The Beautiful editorial is a part of the magazine’s March 2013 issue. Model Bette Franke is showcased clad in monochromatic ensembles, chosen here…
(TrendHunter.com) The Alicia Keys x Reebok wedge sneaker collection is bold, brilliant and gives you the ideal amount of extra height. These chunky shoes are perfect because they merge the comfort of a regular…
Déjà mise en avant sur Fubiz pour les structures architecturales qu’elle peut abriter telles que Squish Studio, voici « Fogo Island » une île située au nord de Terre-Neuve, au Canada. Une sélection des paysages, sublimées par les clichés de Julien Pelletier, sont à découvrir dans la suite de l’article.
(TrendHunter.com) Model Siri Tollerod channels her inner sixties star in the Costume Norway March 2013 editorial. Whether that is Edie Sedgwick, Twiggy or some other iconic figure, has yet to be determined. The only…
Here’s a creative way to highlight an issue as mundane as cramped working conditions. Instead of using computer-generated special effects, agency Dare creates optical illusions through custom set design in new ads for the British Columbia Children's Hospital Foundation. The skewed perspectives and furniture are properly disorienting (it's like they put a hospital in Willy Wonka's house), and the spots illustrate the hospital's current space issues in a way that might have proven too distracting with digital effects. Check out one ad below, watch another after the jump, and read more about the effort over at Adrants.
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We work in advertising, but are we able to fully realize the seismic shifts taking place in media? I don’t think so. It’s too hard to measure the rate of change, or keep up with how far the mighty have fallen.
Thankfully, we can turn to media critic Ken Doctor. He reports that The New York Times Company plans to sell The Boston Globe.
We can figure the Globe group will go for $100-$150 million, assuming its pension obligations aren’t part of the deal. That’s 4-5x those annual profits. The price also fits another sad metric: Metro newspaper properties are today worth about a tenth of what they were worth at their height. Newsrooms may have suffered a 30-50 percent decline in numbers, but the newspapers themselves itself have lost 90 percent of market value.
The Times Company paid $1.1 billion for the Globe in 1993.
If you’re a fan of Dowtown Abbey, you know how fickle fortunes can be. But seriously, one tenth of its previous value is quite a slide. Media fortunes are shifting and the careers of tens of thousands of “thought workers” with them. It makes me wonder about the psychological toll. Professionals are people too and people don’t like change. So this has to hurt.
The post You Are Not The Price People Will Pay For You appeared first on AdPulp.
Coca-Cola is to increase its stake in Innocent Drinks, snapping up at least 22% more of the shares in the smoothie maker, and will hold more than 80% of the company’s stock.
Interpublic Group (IPG), the US-based owner of McCann Worldgroup and UM, made pre-tax profits of $674.8m (£441.8m), a decrease of 8.6% year on year, reversing the positive trend reported by Publicis Groupe and Omnicom.
In my years as an agency media director and account director, I worked with many different personality types – including one long-term client who, for many years, wouldn’t respect me or my work. One day he angered me so much I screamed at him for five minutes straight, telling him I knew exactly what the hell I was doing and he should shut up and listen to what I have to say.
While I certainly don’t recommend letting your anger get the best of you or screaming at your clients, in this particular case my years of attempting to placate, coddle and generally bend over for this particular client never worked. It wasn’t until I stood up to him with the same forceful authority he always commanded that he respected me. And from that point on, our relationship was wonderful.
Read the rest on the Central Desktop blog.
The Bees Awards which honor the best social media marketing efforts has opened its call for entry. The Bees Awards, now in its fourth year, will judge work across 23 catagories including best use of analytics tools, best use of mobile, best reputation management, best crisis management, best branded viral video, best student work and many others.
Check out the details here and submit your work.
Le réalisateur Matthaüs Bussman a dirigé cette vidéo pour la nouvelle campagne de la marque Red Bull. Intitulée « Defeat » ce spot dévoile un homme parcourant une ville plongée dans la nuit, éclairée par les néons ainsi que l’énergie de différents sportifs. A découvrir en vidéo dans la suite de l’article.
Brief: To launch the Nike LunarGlide+ 4 shoe in Japan, we wanted to illustrate the product benefit of helping one ‘run longer.’
Solution: We created Nike RUN Like ME, a unique interactive activation that merged Facebook, Nike+ and real world running. It was asocial running experiment where a real runner, Joseph Tame, would run 10 more meters every time the campaign’s Facebook Like button was pressed. Nike+ GPS was used to track each run along the way. The routes ran created live GPS art using the streets of Tokyo. The morepeople engaged on RUN Like ME, the more he ran, the more interesting his ran became and the more people talked about it.
Result: The campaign went beyond Facebook and to the streets where our runner met his fans, receiving both online and offline support for his efforts. News of his running was also picked up by Japan’s number one morning news program. In 30 days, our runner ran an unbelievable 42,000 meters and proved that the Nike LunarGlide+ 4 really does make you run longer.
Advertising Agency: W+K, Tokyo, Japan
Creative Director: Caleb Jensen
Associate Creative Director: Naoki Ga
Art Director: Naoki Ga
Copywriter: Andrew Miller
Assistant Account Executive: Shinya Kamata
Designer: Shuhei Aoyama
Designer: Daisuke Maki
Digital Artist: Genki Ito
Executive Creative Director: Tota Hasegawa
If you are like most entrepreneurs you may have started your business with nothing but your self, a computer, and a business model. You have met success and are looking to grow and expand your reach. However, with business growth comes the need for necessities such as an office space, employees or perhaps a company car. In order to ensure the success of your brand and business reputation you need to invest, but the funds may not be there. Financial lenders like advancefundsnetwork.com provide a variety of services to help new and expanding businesses while playing working roles in helping to make your success skyrocket into new frontiers.
Options
Finding the right type of loan to apply for may sound like an overwhelming endeavor, but in reality this process is simple. Understanding the criteria for each loan type will not only make the process easier for you, it will save you time that might be spent applying for loans you don’t quality for. But at the end of the day you can always phone a professional lender to speak with you about your options. In the meantime, here are 2 of the most popular business loan types:
If you are in need of a smaller amount of cash, then you may want to nix these options altogether. Sometimes when one is expanding their business, they simply need to make upgrades to computer equipment or stock more inventories. If this is your case, consider a merchant cash advance.
Cash in hand
A merchant cash advance serves many purposes to the needs of an expanding business. For example, some business owners may need to invest in a company car but their credit dictates a down payment at the dealership. Often funds are tied up in payroll or in stocking inventory. This is when the merchant cash advance is a great option, as extra funds can become available to you within 24 hours with no credit check.
Know your options
According to ‘Entrepreneur’, getting a business loan can be complicated, as the money is out there, but there are so many loan types that it is easy to apply for the wrong kind. Explore your options and know which loans you qualify for before you take time and effort to apply for them.
Image source: http://www.finloans.com/wp-content/uploads/2012/06/Financing-Business-loans.gif
The post Evolving your Business with a Financial Loan the easy way appeared first on AdPulp.
Is it just me, or does it seem like every commercial ends with some half-assed attempt to drive social media traffic? What’s the rationale behind adding a Facebook and Twitter logo to the bottom of a commercial with no page name and no call to action? Does the team putting the spot together think viewers will be pleasantly shocked to discover the brand has social channels? And that viewers love their brand so much that they’ll drop everything to search for the right page out of their own curiosity? Or how about the ever-present hashtag? Am I supposed to be so excited about watching a commercial that I log on to Twitter to tell all my friends about it, using the guidelines the brand just introduced to me?
These guys still don’t get it social media is dictated entirely by consumers, not brands. Trends, discussions, and points of interest are going to be generated by news, current events and pop culture, not brand business goals. I realize every marketer is trying to maximize earned media, but with the exception of a few brilliantly conceived lines by a handful of companies, the majority of the hashtag encouragement is a waste of time (and for anyone promoting trends, a waste of money). Brands will always have a hard time starting a conversation, especially about their products, because people would rather talk about who Kim Kardashian is marrying or which athletes are taking steroids. The brands that really achieve earned media at scale are the ones who relevantly insert themselves into ongoing conversations in a fun or witty way. And if the last year has taught us anything about social, it’s that the window of opportunity to enter these discussions will get smaller and smaller.
Consumers’ attention spans are shortening by the second; most news is only relevant for a day or two, if not less. Just recently, an Olympic hero shot his girlfriend, and then a meteor hit Russia the next day. Anyone talking about either of those headlines after the weekend is an eternity too late. However, brands that can enter those conversations as they’re happening are giving consumers what they want and leveraging ongoing momentum. We’ve seen time and time again that culturally relevant content achieves engagement at much greater scale than that which is forced. So, all the brands suggesting hashtags and slapping platform logos on the end of their commercials are better off tuning into CNN or ESPN for inspiration to create something people will actually care about.
(TrendHunter.com) The Hobbit parody titled ‘An Unexpected Parody’ by The Hillywood Show is exactly what it is promoted as.
Everything looks on the up and up when the clip begins, until Bilbo Baggins opens his…
Habitués à faire des visuels et posters magnifiques, Kai & Sunny ont récemment réalisé leur première création murale. Toujours basée sur ce graphisme élégant et fortement inspiré de la nature et principalement des oiseaux, cette création présente au London’s St Katharine Docks est à découvrir dans la suite.
Advertising Agency: DM9Sul, Brazil
CEO: Marcio Callage
Chief Creative Officer: Marco Bezerra
Creative Director: Rafael Bohrer
Created by: Márcio Fritzen and João Pedro Vargas
Media: Silvio Calissi, Renata Schenkel, Milena Bitencourt and Leonardo Lucas Adriano
Account Manage: Angélica Collet and Fernanda Farias
Art buyer: Mariene Braga
Illustrations: Amello Ilustrações
Image Retouchers: André Teixeira and Marcelo René
Client approval: Amanda Vieira
Galaxy is reviving its classic ‘”Why have cotton when you can have silk?'”strapline in an advertising campaign featuring Audrey Hepburn, as previously revealed in Marketing magazine.
Na próxima segunda-feira, dia 25, a Volkswagen estreia campanha para apresentar o Novo Fusca 2013, e dessa vez nada de cenários modernos e chavões do segmento automobilístico.
Como uma reconstituição de época do Viaduto do Chá em São Paulo, os comerciais voltam para a década de 1970, justamente quando o Fusca era o carro mais popular do Brasil. O apresentador Cazé mostra o Novo Fusca para os pedestres do passado, e conta com a participação em pós-produção de Rivellino e Mussum.
A proposta da Volkswagen é resgatar a imagem do Fusca como patrimônio emocional dos brasileiros, sem deixar de valorizar a modernidade do automóvel em sua versão atual.
Foram utilizados carros e ônibus originais da década, mas detalhes como o piso do Viaduto, atualmente liso, e que antes era composto por milhares de mapas do estado de São Paulo em pedras portuguesas, foram reconstruídos digitalmente.
Assista os dois filmes da campanha, acima e abaixo. A criação é da AlmapBBDO, com produção da ParanoidBR.
Post originalmente publicado no Brainstorm #9
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Possivelmente você já precisou usar suas redes sociais pra vender objetos que você não usava mais. Computador, iPhone, guitarra, roupa, jogo de videogame… já vi milhares de anúncios assim no Facebook, Instagram e Twitter. Diferente de anunciar em um site que gerencia a venda, como o eBay e o Mercado Livre, muitas pessoas buscam um local para divulgar a seus amigos o que quer vender.
Bondsy é um aplicativo para iPhone que abre esse espaço. Você anuncia seu objeto usado com uma foto, escolhe o preço (pode colocar um valor monetário, um abraço, um objeto em troca) e compartilha com seus amigos ou amigos dos seus amigos. Funciona como uma espécie de Classificados no Instagram, com um certo controle sobre quem vê o anúncio.
O aplicativo (ou rede social?) recém lançado na App Store, é um projeto do brasileiro Diego Zambrano, que largou as agências de publicidade em Nova York pra se dedicar à startup, auto denominada “The easiest way to put things back into the world”. Ainda com poucos dias de vida, não dá pra ter ideia exata de como as pessoas vão usar o Bondsy, mas gostei muito do que vi, especialmente o capricho na produção e no layout.
Se você tem iPhone, não perca tempo, o app é de graça!
Vale ao menos um teste =)
Post originalmente publicado no Brainstorm #9
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This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
