Hasta La Creative!

Virgin Atlantic has appointed former BBC marketer Simon Lloyd as its marketing director, ending the airline’s six-month search, triggered by the departure of Paul Dickinson.

Nous sommes fiers de vous présenter aujourd’hui l’Issue 06 du programme hebdomadaire Fubiz TV. Au sommaire cette semaine, nous avons sélectionné le meilleur de l’actualité de l’univers créatif et nous avons eu la chance de rencontrer l’artiste musical Para One pour une interview exclusive.

Épisodes précédents :

Fubiz TV Issue 5 – Fubiz TV Issue 4 – Fubiz TV Issue 3 – Fubiz TV Issue 2 – Fubiz TV Issue 1

When Unilever launched its Sustainable Living Plan in late 2010, perhaps the most ambitious goal was to provide safe drinking water by 2020 to 500 million people. Now it's tapping Facebook's 900 million global users for help.

Brief Explanation
We develop a cookbook in a limited special edition: ‘The Real Cookbook’. Its the first cookbook that has actually earned such a title: A cookbook that readers can genuinely cook and eat, that’s because its pages are made of 100% fresh pasta. And packaged as a classic lasagne dish. The book was sent to business partners as a customer loyalty measure and was intended to generate and draw attention to the publisher’s range of cookbooks.

Describe the brief from the client
Every year, a vast number of printed publications centred around cooking and eating hit the stands: 26,000 books worldwide. In spite of this, the Gerstenberg Publishing House, a small publishing company that specialises in high-quality culinary and art books, needs to manage to rise above the rest.

Description of how you arrived at the final design
As simple as the idea may be, its realisation was a challenge. Over several weeks, various printing methods and dough consistencies were tested in order to achieve an optimal print and cooking image. In the end, a secret dough recipe combined with a traditional book printing process delivered the ideal result. With a little sauce between the pages and a sprinkle of cheese on top, ‘The Real Cookbook’ becomes a lasagne that can be baked in the oven at 200 °C. The prose, etched on the 4 inner pages of the pasta, ruminates on the subject of cooking.

Indication of how successful the outcome was in the market:
‘The Real Cookbook’ made some awesome noise in publisher`s and booksellers’ circles. And quickly created a buzz throughout the web: Over 250 blogs reported on the meaty masterpiece worldwide. A resource of valuable PR for the Gerstenberg publishers was generated.

Advertising Agency: Kolle Rebbe Hamburg, Germany
Account Manager: Gereon Klug, Inga Eickholt
Executive Creative Director: Antje Hedde, Sascha Hanke
Creative Director: Antje Hedde, Katrin Oeding
Art Director: Reginald Wagner, Antje Hedde
Copywriter: Gereon Klug
Graphic Designer: Christine Knies
Photographer: Jan Burwick, Christoph Himmel

“Volkswagen Delivery Trucks. The righ size for your needs.”

Advertising Agency: AlmapBBDO São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Luiz Sanches
Creative Director: Luiz Sanches
Copywriter: Rynaldo Gondim
Art Director: Julio Andery, Luiz Sanches
Photographer: Rafael Pinho
Illustrator: Vetor Zero
Account Supervisor: Ricardo Barion
Advertiser’s Supervisor: Fernão Cosi, Filipe Bartholomeu, Isabela Crepaldi
3d: Vetor Zero

In this week’s edition we look at simple concepts which have been reinvented as fun interactive installations. In particular, the humble vending machine has emerged as the star of several cool and clever campaigns.
The technology involved is conceptually simple and well executed but the real strength of these installations is in the emotion, the delighted […]

Easy shaves.

Advertising Agency: Ogilvy & Mather, Kolkata, India
Chief Creative Officer: Piyush Pandey
Executive Creative Directors: Sumanto Chattopadhyay, Abhijit Avasthi, Rajiv Rao
Creative Director: Sujoy Roy
Art Directors: Anirban Guha, Sreejita Chakroborty
Copywriter: Arnab Manna
Photography: Sanjib Ghosh
Retouch: Rajib Kumar
Print Production: Rajib Banerjee
Account Managers: Kaushik Das, Pradipta Roy

Segundo pesquisa do jornal The Telegraph, 500 mil acidentes de carro no Reino Unido são causados por mulheres que estão se maquiando enquanto dirigem.

Para alertar sobre esse perigo, a Volkswagen resolveu aproveitar o comportamento de milhares de garotas que publicam vídeos no YouTube ensinando técnicas de maquiagem, e gerar impacto surpresa em quem assiste.

Nikkie tem um canal no YouTube com mais de 180 mil assinantes e 25 milhões de views, e é justamente ela que protagoniza esse viral criado pela DDB Tribal.

A ideia rendeu Leão de Ouro em Cyber para a agência, como Viral Video. O vídeo acima é o video-case, mas aqui você pode assistir o vídeo original, que acumula 220 mil views desde a sua publicação em abril passado.

Post originalmente publicado no Brainstorm #9
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The company is adding tech expertise with Mr. McAndrews, the former CEO of aQuantive, and Mr. Ito, an early investor in Twitter.

“You’re still gonna have a headache like this.”

Advertising Agency: BorghiErh/Lowe, Sao Paulo, Brazil
Executive Creative Directors: José Henrique Borghi, Erh Ray, Fernando Nobre
Creative Director: Fernando Nobre
Art Director: Saulo Rocha
Copywriter: Gilmar Pinna
Illustrators: Ateliê de Imagem, Adolfo Schauer ‘Domani’
Producers: Jose Francisco Ressutti Junior, Joao Albertini