Jun
25
England’s exit from Euro 2012 peaks at 23.3m
Posted in: UncategorizedEngland’s fruitless encounter with Italy in the Uefa Euro 2012 tournament brought a peak of 23.3 million viewers to BBC One, according to unofficial overnight figures.
Jun
25
Kiss FM: Ozzy Osbourne
Posted in: Uncategorized
Advertising Agency: Lua, São Paulo, Brazil
Creative Director: Atila Francucci
Art Director: Rodrigo Cabello
Copywriter: Bruno Godinho
Planner: Paula Righetti
Illustrator: Paulo Garcia, Mauricio Sampaio, Sandro Grasseti (Zombie Studio)
Art Buyer: Anna Bohm
Account Supervisor: Bruno Sattim
Account Manager: Ricardo Polmon
Advertiser’s Supervisor: Tais Abreu
Jun
25
Donate your Garbage NGO: Jacques, Dorothy, Wangary
Posted in: Uncategorized
Advertising Agency: Lew’Lara\TBWA, São Paulo, Brazil
Chief Creative Officer: Kaques Lewkowicz
Art Director: Leonardo Claret
Executive Creative Director: Manir Fadel
Creative Director: Mariana Sá
Photographer: Paola Vianna
Copywriter: Toni Fernandes
Illustrator: Cafeu Filmes
Graphic Production: Marcos Pedra, Alexandro Coelho
Jun
25
Johnny Vaughan on his Global exit and Olympic show for Absolute Radio
Posted in: UncategorizedJohnny Vaughan, the television and radio broadcaster who dramatically walked out of his Global Radio breakfast show in November, tells us why he left so abruptly and talks about his upcoming Olympic Show for Absolute Radio.
Jun
25
LBi launches social business design unit
Posted in: UncategorizedDigital agency LBi has recruited John Monks to lead a social business design unit that aims to help businesses “re-engineer” themselves and take better advantage of emerging digital technologies within their advertising.
Jun
25
Cannes Lions 2012: Ted Williams, o sem-teto da voz radiofônica, também rendeu Titanium
Posted in: Uncategorized
Ted Williams, o sem-teto da voz de ouro, que se transformou em sensação viral no começo de 2011, também foi convertido em Titanium através das mãos da Crispin Porter + Bogusky.
A agência inscreveu toda a campanha que criou para o Macaroni & Cheese da KRAFT. Menos de 48 horas depois do vídeo original ganhar repercussão, a marca já escalava Ted Williams para locução de comerciais do produto.
O ex-mendigo acabou se transformando em garoto-propaganda, protagonizando comerciais, e atendendo ao desejo da KRAFT de rejuvenescer a marca ao aproveitar uma oportunidade surgida da internet.
Posts relacionados:
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
Jun
25
Floral Poolside Fashion – ‘La Li Bella’ by Amanda Fordyce Recreates Old Hollywood (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) ‘La Li Bella’ by Amanda Fordyce captures the beautiful model Claire Collins poolside at an stunning old Beverly Hills apartment building. This gorgeous series shows Collins posing in…
Jun
25
Mindshare and Google launch Mobile Garage venture
Posted in: UncategorizedMindshare and Google have teamed up to launch Mobile Garage, a joint venture designed to help Mindshare’s global client base harness Google’s mobile expertise.
Jun
25
Mindshare and Google launch joint venture
Posted in: UncategorizedMindshare and Google have teamed up to launch Mobile Garage, a joint venture designed to help Mindshare’s global client base harness Google’s mobile expertise.
Jun
25
Cannes Lions 2012: Holograma de Tupac no Coachella leva Titanium
Posted in: Uncategorized
Desde que existe, criada em 2002, a categoria Titanum & Integrated é a minha preferida de Cannes Lions. Por isso, todo ano gosto de publicar aqui os meus premiados favoritos nessa área – que são quase todos – pela proposta de grandes ideias.
O Grand Prix de Titanum & Integrated ficou com a Fuelband da Nike, que já tinha levado GP de Cyber, e que você viu aqui.
Por outro lado, um dos Leões da categoria ficou com uma “ação” que surpreendeu o público em abril de 2012: O holograma de Tupac, cantando ao lado de Snoop Dogg no Coachella Festival.
A ilusão, criada pela Digital Domain, foi inscrita tendo Dr. Dre como cliente, e o produto alegado são os álbums de Tupac. Segundo o case, as vendas desses discos aumentaram 500%, além do devastador sucesso online com mais de 10 milhões no YouTube nas 48 seguintes após o show.
Posts relacionados:
- Cannes Lions 2012: Grand Prix de Titanium também para Fuelband da Nike
- Cannes Lions 2012: GP’s de Cyber para Nike+ Fuelband e “Curators of Sweden”
- Cannes Lions 2012: AlmapBBDO e Y&R ganharam Leões com campanhas iguais
- Cannes Lions 2012: GP’s de Outdoor para Mercedes-Benz e Coca-Cola
- Cannes Lions 2012: GP de Press para Benetton “Unhate”
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
Jun
25
50 Fourth of July Recipes – From Poultry-Stuffed Lollies to Patriotic Gelatin Goodies (CLUSTER)
Posted in: Uncategorized
(TrendHunter.com) Rather than being the fifth person to bring potato salad to your family potluck, impress your peers with one of these festive Fourth of July recipes. Whether you are a budding chef or a microwave…
Jun
25
OFT launches probe into Facebook’s Instagram deal
Posted in: UncategorizedThe Office of Fair Trading (OFT) has launched a probe into Facebook’s proposed $1bn (£641m) acquisition of photo-sharing service Instagram, to determine whether the merger will prevent photos being uploaded to rival sites such as Twitter.
Jun
25
Speculative Salad Guides – The ‘Bite’ Dressing Comic is Hilariously Interpretive (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) This ‘Bite’ dressing comic details the ways in which people may interpret various salad styles. Based on popular North American choices, these hilarious tidbits are sure to resonate with…
Jun
25
Global Radio seals £50m purchase of GMG Radio
Posted in: UncategorizedGlobal Radio, the owner of the Heart and Capital brands, has confirmed the purchase of Guardian Media Group’s GMG Radio business, owner of Real and Smooth Radio, for a sum understood to be in the region of £50m.
Jun
25
Cannes Lions 2012: Grand Prix de Titanium também para Fuelband da Nike
Posted in: Uncategorized
O Grand Prix de Titanium em 2012, o prêmio mais cobiçado de Cannes Lions, foi mais uma vez para a dupla Nike + R/GA, dessa vez com a Fuelband.
Você inclusive já sabe que eles levaram também o GP de Cyber, e certamente já conhece o produto de cor e salteado.
Mas o que vale ver é como a agência apresentou o case para o júri do festival, batendo na tecla dos dois anos de desenvolvimento do produto e, principalmente, na palavra-chave por trás de tudo: motivação.
Posts relacionados:
- Cannes Lions 2012: Holograma de Tupac no Coachella leva Titanium
- Cannes Lions 2012: GP’s de Cyber para Nike+ Fuelband e “Curators of Sweden”
- Cannes Lions 2012: AlmapBBDO e Y&R ganharam Leões com campanhas iguais
- Fuelband: Nike lança pulseira que monitora todas as suas atividades físicas
- Cannes Lions 2012: GP’s de Outdoor para Mercedes-Benz e Coca-Cola
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
Jun
25
EasyJet plays on England woes with ads for European flights
Posted in: UncategorizedEasyJet has taken advantage of England’s football loss against Italy, which was watched by a peak audience of 23.5m last night, with a tongue-in-cheek press ad for its cheap fares to Europe.
Jun
25
Google and Sony team up for Google TV
Posted in: UncategorizedSony will become the first manufacturer to launch a Google TV product outside the US, when it rolls out its Google TV-enabled product in the UK next month.
Jun
25
ITV set for £15m Euro 2012 boost
Posted in: UncategorizedMedia agencies estimate ITV could make £12m to £15m in TV ad revenue from Uefa Euro 2012, as brands extend campaigns running during football matches to the rest of the schedule.
Jun
25
Doit Science Animation
Posted in: UncategorizedLe studio Onionskin a réalisé cette vidéo d’animation pour le morceau City Planning, des japonais de DoitScience. Très colorée, cette création maîtrisée et visuellement rafraichissante nous plonge dans un voyage au coeur d’un Tokyo aux tonalités très pop. La vidéo à découvrir dans la suite.
Jun
25
DIY Americana Sweaters – The ‘Star Spangled Hoodie’ Will Amp up Your Independence Day Celebrations (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) This vintage and patriotic DIY sweater, dubbed the ‘Star Spangled Hoodie’ by blogger Breanne, is perfect for the all-American girl. The few hours of work will be well worth it and…
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.