I'd like the media to investigate the often completely unjustified compensation of the executives that have been driving the media business into the ground.
The only hope that we see any of the $160 million we've poured into AIG is if the company survives and can be made sufficiently attractive to be broken up and sold. Maintaining even existing customers is going to require explanation and reassurance, functions that PR (and advertising) can help fulfill.
NEW YORK (AdAge.com) — The nation's top marketers are known for a lot of things, but here are two things they're not known for: turning over their brands willingly to the YouTube hoi polloi and, well, doing anything together. Yet that's what 10 marketers have decided to do in a bid to tap their most passionate fans for new marketing ideas.
CHICAGO (AdAge.com) — How do you bring back a stale brand? By offering a free meal, decided Mark Chmiel, Denny's Corp. exec VP-chief marketing and concept innovation officer, when faced with that challenge.
There are, after all, only two ways in which marketing might affect volume sales: New consumers might buy the brand (penetration growth) or the existing buyers might buy the brand more often (loyalty growth). According to the authors, recruiting new users to a brand is much more fertile than trying to increase frequency of purchase.
Creative duo Denesh and Anuj came together in 2004 after being introduced by a london headhunter. They recently picked up a creative excellence award from wpp’s john o’keeffe and have since been getting around some of the top ad agencies in london and amsterdam including BBH, Wieden+Kennedy and Strawberryfrog. Denesh 07966 473785 | anuj 07939 038929
Recession in advertising:
HOW THE CREDIT CRUNCH IS AFFECTING CREATIVE ADVERTISING. A DESI CREATIVE TEAM IN LONDON SHARE THEIR VIEW.
A loss of confidence has been breeding through London since last summer. At least the sun helped us all to feel a bit better day to day. But then came autumn and winter, as for you who know how miserable these British seasons can be, it only added to the snowballing currents of depression flowing from the City in the east to the media industry and the heart of shopping in the west end.
Now upon hearing the massive job culls in the financial part of town, then to the shop floors on high streets up and down the country, slowly and surely more and more people in advertising were being overcome with “depression”. It’s been filtering through all forms of communication, and when everyone talks about something, it’s hard not to believe it. But the thing is, so far it’s not been as bad as it’s been made out to be.
However global networks have set hiring freezes across their agencies, this has set the trend for others to follow, it’s purely about confidence.
It’s not just London either, the disease is spreading like the plague, “it’s gonna wipe people out”, that’s what we keep hearing. We’ve been in touch with agencies all over the world from the states to Australia and they are all talking about the recession, no one is sure about what’s happening and so no one is grabbing their balls to make a confident decision.
Advertising Agency: Leo Burnett Dubai, UAE
Executive Creative Director: Malek Ghorayeb
Creative Director: Stephen Harris
Copywriter: Chermine Assadian
Art Director: Stephen Harris
Agency Producer: Caroline Seif
Account Supervisor: Nicolas Roux
Production Company, City: DOLCE VITA FILMS, Dubai
Producer: Piero Cozzi
Director: Luca Luccini
Editor: Toni French
Music: BKP
Via [DubaiLynx]
Good friend / black & white genius Josh Vanover, A.K.A. SpaceKnuckle, just dropped by to let us know he’s got some new works and a new site for us to worship.
Long live the king.
Advertising Agency: JWT, Milan, Italy
Executive Creative Director: Pietro Maestri
Associate Creative Director: Fabrizio Granata
Copywriter: Totò Li Vecchi
Art Director: Max Traschitti
Director: Nicolas Caicoya
Production: New Partner
Click Images To Enlarge
Advertising Agency: Y&R, Dubai, UAE
Executive Creative Director: Shahir Ahmed
Creative Director: Komal Bedi Sohal
Photographer: Tejal Patni
Illustrator: Jomy Varghese
Via [ ibelieveinadv.com ]
“Keep it Safe”
Advertising Agency: Armando Testa, Turin, Italy
Creative Director: Michele Mariani
Vice Creative Director: Luca Cortesini
Art Director: Daniel Cambò
Copywriter: Daniele Bona
Illustrators: Emilano Bolis, Alessandra Postelli
Marathons take place everywhere around the globe and it’s always the story of people trying to reach the finish line. How to create a uniquely local advertising for yet another Marathon? How about transforming the most popular local buildings into sweat patterns on the runners’ outfit. That’s what G7 Warsaw prepared for the Warsaw Marathon in 2007.
Below you can see two most characteristic buildings of Warsaw: the Palace of Culture and the Column of King Zygmunt.
… and here are their reversed sweat reflections in the Warsaw Marathon’s advertising:
The babies are often present in advertising campaigns to shock like in this film where the baby is drinking and smoking or in this
print where the baby is dead in a coffer. But sometimes babies are fun like in the trader role.
Using a baby in advertising is really common but using a […]
Advertising Agency: FP7 DOHA, Qatar
Creative Director: Fadi Yaish
Copywriter: Kartik Aiyar
Art Director: Makarand Patil
Advertising Agency: JWT, Dubai, UAE
Executive Creative Director: Chafic Haddad
Creative Director: Elias Haddad
Copywriter: Elias Haddad
Art Director: Rayyan Aoun
Photographer: Jeremy Wong (nemesis Pictures)
Illustrator: Baiju Natarajan/Tarek Samaan
Account Supervisor: Prabhakar Iyer
Advertiser’s Supervisor: Tarek Moussawer
Other Credits: Prabhakar Iyer/Magic Cube/Mirage Works/Nabil Kamara/Emily Haddad
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
