LAV: Tiger

“The show mustn’t go on. Support animal-free circuses.”

Advertising Agency: cOOkies adv, Milan, Italy
Creative Directors: Francesca Mudanò, Alba Ronchi
Art Directors: Alina Piccolotti, Andrea Di Castri
Copywriter: Massimo Guastini
Post-production: Illusion
Published: November 2010


Newton Compton Editor E-Book: Dracula, Sherlock Holmes

“Stories are made of paper. Newton Compton Editor E-Book.”

Advertising Agency: Lowe Pirella Fronzoni, Milan, Italy
Creative Director: Francesco Taddeucci
Art Director: Laura Taddeo
Copywriters: Marco Diotallevi, Marta Policastri
Illustrator: Federica Muscillo


Feltrinelli: Coins

“We will spend less even on ads.”

Advertising Agency: Tita, Milano, Italy
Art Director: Emanuele Basso
Copywriter: Giuseppe Mazza
Photographer: Matteo Macchiavello
Published: May 2010


Nike Italy: 3

An instant advertisement published on Italian sport newspapers the day after the Champions League final in Madrid. The snake is the symbol of F.C. Internazionale Milano, winner of UEFA Champions League.

Creative Studio: Surprise!!!, Verona, Italy
Art Director: Giuliano Garonzi
Copywriter: Rino Anzi
Illustrator: Massimo Soprano
Project manager: Stella Karlsson


LavOnline: Tomato Splat

“It’ll be a hard blow for stains.
To get the idea behind our service, hit this T-shirt.
If you really want to try it out, register now on www.lavonline.it”

Advertising Agency: DDB Group, Milan, Italy
Executive Creative Directors: Francesco Taddeucci, Luca Albanese
Creative Director: Sergio Muller
Art Director: Francesco Epifani
Copywriter: Nicoletta Zanterino
Account Director: Simone Lucarelli
Photographer: Michele Gastl
TV Director: Giulio Mangosi
Published: February, 2010


Shun Restaurant: Vespa, Soccer

“Shun Itasian Restaurant.”

Advertising Agency: Grey, Milan, Italy
Executive Creative Director: Francesco Emiliani
Head of Art: Francesco Fallisi
Art Director: Francesco Fallisi
Copywriter: Francesco Emiliani
Post Production: Francesco Fallisi
Illustrator: Francesco Fallisi


la Repubblica: Sounds for silence

“Sounds for silence. Classic silent films reinterpreted by today’s musicians. As from 30th April at all newsagents.”

Advertising Agency: Y&R, Rome, Italy
Executive Creative Director: Vicky Gitto
Creative Director: Alessandro Canale
Art Director: Corrado Frontoni
Copywriter: Lombardi Mariano
Illustrator: Corrado Frontoni
Group Client Director: Elisabetta Pesci
Account Manager: Pierluigi Scozzi


Italian Culture Week: Full integrated campaign

Advertising Agency: Saatchi & Saatchi, Milan, Italy
Creative Directors: Agostino Toscana, Alessandro Orlandi
Deputy Creative Directors: Luca Lorenzini, Luca Pannese
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Supporting Creative Team: Davide Iacono, Andrea Afeltra, Riccardo Gianangeli
Published: April 2010


Rolling Stone Magazine: Marijuana

Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Stefania Siani, Federico Pepe
Copywriter: Luca Bartoli
Art Director: Luca Menozzi
Photographer: Raffaello Bra
Published: May 2010


Saiwa Vitasnella Fruit Cracker: Bags

“Fruit A-Porter. The good of fruit always with you. ”

Advertising Agency: Euro RSCG, MIlan, Italy
Creative Director: Erick Loi, Dario Villa
Art Director: Massimo Filimberti
Copywriter: Mattia Carturan
Photographer: Fulvio Bonavia
Published: March, 2010


H-57 Creative Station: Patcha!

Advertising Agency: H-57 Creative Station, Milan, Italy
Creative Directors: Matteo Civaschi, Gianmarco Milesi
Copywriter: Gianmarco Milesi
Graphic Designer: Matteo Civaschi
Published: 12/2009


Studio Universal: Calendar

To increase its awareness every year Studio Universal, the most famous TV channel dedicated to the great movies, celebrates its rebirth, that took place in May 2009, giving to stakeholders and insiders/experts a calendar that unlike all the others, starts from May instead of December.

dvertising Agency: Y&R, Rome, Italy
Chief Creative Director: Alessandro Canale
Art Directors: Fabio Dimalio, Laura Sforza
Copywriter: Saverio Lotierzo
Illustrator: Oliva Studio
Group Client Director: Marco Ruggeri
Account Manager: Roberta Lancieri


Mondadori Publisher: Pongo

Advertising Agency: Tita Milan
Executive Creative Director: Giuseppe Mazza
Art Director: Annalisa Martinucci
Copywriter: Elisa Zugno
Photographer: Matteo Macchiavello
Published: April 2010


H-57: The wood’s Battle

In case of Hard Battles Against Hares, foxes, pheasants and other frightful enemies We recommend to supply with weapons Also the above listed creatures. To assure them the right to self-defence. Otherwise a loyal combat cannot take place. A fight with unequal weapons is unfair and coward. To be sure to avoid all disloyal fights you just need to abolish hunting.

Advertising Agency: H-57 Creative Station, Milan, Italy
Creative Director:Matteo Civaschi, Gianmarco Milesi
Art Director: Matteo Civaschi
Copywriter:Gianmarco Milesi
Graphic Designer: Matteo Civaschi
Published: April 2010


The English FunBus: Pen, Window

Advertising Agency: JWT, Rome, Italy
Executive Creative Director: Pietro Maestri
Creative Directors: Bruno Bertelli, Cristiana Boccassini
Art Director: Massimiliano Traschitti
Copywriter: Antonio Codina


il manifesto: Blocknotes

“These are hard times for the press. According to Reporter Sans Frontières, Italy ranks 49th in the world for freedom of the press. Help us remain a free voice. Subscribe to il manifesto.”

Advertising Agency: TheName, Rome, Italy
Executive Creative Director: Carlos Anuncibay
Creative Directors: Alessandro Izzillo, Daniele Dionisi
Art Director: Alessandro Izzillo
Copywriter: Daniele Dionisi
Account Director: Luca Micheletta
Photographer: Andrea Melcangi
Published: March 2010


Il Samaritano: Vampire, Witch

“WHAT IS REALLY TERRIFYING IS TO KNOW THAT SOMEONE IS AFRAID OF A CHILD.
In Congo children are accused and tortured because they are thought to be witches.
Help us to help them.”

Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Art Director: Edwin Herrera
Copywriter: Marina D’Andrea, Carlo Pinzi
Photographer: Achim Lippoth
Post Production: Germano Finco


Rinogutt: Bell, Jet engine, Ship propeller

“Rinogutt. Breathe Deeply Again.”

Advertising Agency: Saatchi&Saatchi, Milan, italy
Creative Directors: Agostino Toscana, Alessandro Orlandi, Sandro Esposti
Deputy Creative Directors: Luca Pannese, Luca Lorenzini
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Photographer: Riccardo Bagnoli
Postproduction: Artout


SKY TG24: Jesus, Marianna, Michelangelo, Sara

Here the film.

Sky tg 24’s editorial line has always been based on objectivity. It challenges us to reflect on whether our opinions are really ours or are imposed by the media. This is the concept the campaign is based on: a series of people expressing an opinion that is very evidently not their own.

Subject Jesus
Balloon: Dow Jones will rise in the next quarter.
Claim: When you have an opinion, are you sure it’s yours?

Subject Marianna
Balloon: If you’re not on Facebook you don’t exist.
Claim: When you have an opinion, are you sure it’s yours?

Subject Michelangelo
Balloon: Football is nothing more than a big business.
Claim: When you have an opinion, are you sure it’s yours?

Subject Sara
Balloon: Women should stay home and raise kids.
Claim: When you have an opinion, are you sure it’s yours?

Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Federico Ghiso, Giorgio Cignoni
Copywriter: Mario Esposito
Art Director: Massimo Verrone
Photographer: Jacopo Benassi
Post Production: Germano Finco
On air: March 2010


Azonzotravel: Sunglasses, Tour Eiffel, Statue, Beach

“Saving planet from tourists since 2004. Azonzotravel.”

Advertising Agency: Y&R, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Alessandro Stenco
Copywriter: Vicky Gitto
Photographer: Stefano Alessiani, Andrea Fumagalli, Marina Repetto, Davide Breghelli
Group Client Director: Francesca Baroni
Published: March 2010