Mar
23
AIG Hiring Kekst, Burson for PR Not Necessarily an Evil Move
Posted in: Uncategorized
The only hope that we see any of the $160 million we've poured into AIG is if the company survives and can be made sufficiently attractive to be broken up and sold. Maintaining even existing customers is going to require explanation and reassurance, functions that PR (and advertising) can help fulfill.
Post a Comment