LONDON – An Olay Regenerist television ad that claims pentapeptides are effective in reducing wrinkles has been banned by the Advertising Standards Authority after receiving almost 50 complaints due to lack of evidence.
Continuing its quest to make every nut-loving man we ever met sound like an asshole, Snickers ramps up “Snacklish.”
Advertising Agency: K I D, Bangkok, Thailand
Creative Director / Art Director: Puripong Limwanatipong
Copywriter: Vanboon Sankhavadhana
Photographer: 68 Studio co., Ltd.
Designer/ Illustration: Chaiyaporn Benyakusol
Retouching: Somporn Inthong, Wanchai Suttikitiwong
Other additional credit: Wareemon Benjapong
We’re not really sure why something like the Doodle Bra should exist — or why you’d want to graffiti your lingerie with friends, or under the watchful eye of Proud (and Copiously Botoxed?) Mom.
For the third year in a row, TitanPoker.com has been adjudged the Best Poker Customer Service Award by Gambling Online Magazine.
Titan Poker, the leading poker destination on the iPoker Network, takes pride in its ability to keep players satisfied with its “personal touch” and reliable customer service. www.titanpoker.com also edged out the competition when receiving Gambling Online Magazine’s Best Poker Customer Service Award in 2006 and 2007.
Titan Poker has earned a reputation for excellence in the online poker industry due to its dedicated and professional support staff working 24 hours a day, seven days a week, 365 days a year to meet the needs of its customers. Players in need of assistance can contact Titan Poker directly by e-mail, fax, telephone, or through an Online Support chat system that is available to players in the poker software.
(Source) Press
One thing about people getting into web marketing strategies today, books are not the only ones to help guide them. In fact, some theories and concepts may be up for debate and for the many endorsers of the “For Dummies” series, here is your chance to raise your doubts.
Makena Technologies, creator of the popular social virtual world There.com, today announced that Wiley Publishing’s “Web Marketing for Dummies” author, Jan Zimmerman, will be hosting an in-world discussion on March 5 at 7:00 pm ET. The updated version of the book in the popular “For Dummies” technology book series features notes about marketing in a virtual world like There.com. The event is free to all There.com members.
Zimmerman’s visit to There.com on March 5 will coincide with Wiley’s Dummies promotion, in which people purchasing the book will receive a $5 rebate. At the event, members can enter a raffle for Dummies-branded clothing and will also have the chance to ask questions of Zimmerman. There.com members can also read a sample chapter and order “Web Marketing for Dummies,” which went on sale earlier this year.
(Source) Press
References on how to effectively make use of email marketing strategies can be solicited once again from this new book reference that was recently launched.
e-Dialog, a proven provider of advanced e-mail marketing services and solutions, today announced the debut of Successful E-mail Marketing Strategies: From Hunting to Farming, a book co-authored by marketing veterans Arthur Middleton Hughes and Arthur Sweetser. Available from RACOM Books, Amazon.com and Borders.com, the book outlines how to create and measure e-mail messages that are relevant to subscribers.
Understanding that competition has never been more fierce, nor margins more slim, the authors guide marketers in FARMING techniques; sending e-mails that prompt recipients to take a desired action based on a database of demographic and behavioral information. In essence, they direct companies in optimizing and measuring the most impactful and cost-effective medium today.
(Source) Press
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Ad Agency: Leo Burnett, Dubai, UAE
Creative Director: Munah Zahr
Art Director: Tushar Mahajan
Copywriter: Zaid Alwan
Project Manager: Mays Shakhshir
LONDON – NESTA, the National Endowment for Science, Technology and the Arts, is encouraging the Government to focus its efforts towards supporting new growth sectors of the economy, as opposed to continually bailing-out industries.
Over at Mashable they noticed that the new skittles brand social media experiment has slightly back fired. They have changed the homepage from pulling in twitter chatter to a now more controlled Facebook page. Mashable noted there were a lot of negative teets flowing in and that the “jokes might have been a bit too […]
MINNEAPOLIS (AdAge.com) — All's fair in love and war, it is said. So ABC used love — or reality TV's equivalent, "The Bachelor" — to triumph over war — or Fox's equivalent, "24" — on its way to a decisive demographic victory with ad-centric adult 18-49 year olds.
Chegou a hora de conhecermos os vencedores da promoção “Mad Men”, realizada aqui no Brainstorm #9 em parceria com a HBO.
Foram publicados pedaços de cinco anúncios antigos, os três primeiros que descobrissem as marcas ganhavam o Anuário de Propaganda 2009 do Meio & Mensagem. Eu pensei que fosse ser difícil, mas poucas horas depois vários leitores já haviam comentado as respostas corretas. Da próxima vez não vai ser essa moleza não.
Os três primeiros foram: William Navarro, Felipe Torres Marques e Ricardo Machado.
Depois do jump, você pode conferir os cinco anúncios sem censura. Parabéns aos ganhadores.
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(TrendHunter.com) This site is an extensive catalog of the weirdest images I have ever seen; it’s amazing! Forget about Vice Magazines Dos and Don’ts; these images are too funny, and the best thing is people leaving comments…
Castrol's new spot is so absurd, it hurts. This may be the first time I don't mind a chimp campaign being replaced.
Outra tendência que está sendo levada a sério, no mercado do marketing e da comunicação, é o de marcas que fecham contratos com bandas e celebridades musicais para que sejam produzidos conteúdos específicos e personalizados.
No final do ano passado, a companhia aérea Air France foi a primeira do segmento a lançar um canal de rádio-livre em uma página do MySpace.
Em cooperação com a Euro RSCG e da produtora Village Vert, a companhia colocou no ar a sua primeira compilação musical. A coletânea, com o título “In the Air”, consiste em músicas, até então, inéditas, gravadas pela cantora americana Hope Sandoval e o grupo francês Telepopmusik para o disco especial, lançado pela Air France. Até hoje as músicas são difundidas a bordo dos vôos.
Com a evolução natural desta parceria, a coletânea está sendo distribuída (em versão digital) em diversos sites que oferecem download legalizado, como o Fnac.fr, o iTunes Store, por exemplo.
Groove Armada + Bacardi; Mallu Magalhães + Vivo; Julian Casablancas + Converse, por exemplo, também se tornaram cases desta tendência.
A música sempre teve uma importância muito forte na publicidade. Mas agora, mais do que nunca, as gravadoras estão buscando parcerias mais audaciosas para colocar a voz de seus produtos na boca do povo de forma totalmente eficaz e inovadora.
Que venham mais parcerias como estas!
:: Outros exemplos de inovação na indústria fonográfica, você pode ver (aqui)!
:: Dica do @felipesantini
When you receive a tweet that reads, “best unintentionally hilarious product video ever…,” you’re sort of obliged to look.
Com produção executiva da Hush, de Nova Iorque, a Sony promove seu novo Walkman W995 com uma animação divertida que está circulando nos principais canais de TV norte-americanos, e internet.
Assista na seqüência:
A aplicação do Motion Graphics ficou por conta da Perspective Studios, também da “Big Apple”.
NEW YORK (AdAge.com) — Magazine websites still seem preoccupied with selling print subscriptions, a Google executive told a magazine conference today. "That sort of made me sad," he said, "because that is your strategic advantage."
After watching this McCann Erickson Dublin-created commercial for Heineken which chronicles the life of a Heineken bottle as it falls from its perch atop a bookshelf, we have a new appreciation for the lowly bottle of beer.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
