Facebook's traffic growth has been disproportionately good to Google, according to a recent analyst, as the social network's success appears to be boosting the search-engine's traffic.
Some useful data presented by marketing services provider Returnity provides some insights into the current state of commercial email. The comprehensive report presents data and discusses the various ins and out of subject lines, open rates and personalisation and the subsequent affect these elements have on user interaction.
One thing that occurred to me in reading […]
After interviewing people going through all types of change — whether it be losing a job, divorce, a cancer diagnosis, becoming a new parent or starting a business — I noticed that there were some very similar patterns, behaviors and attitudes among people who are good at change. I discovered nine principles I want to share. Principle 1: People who successfully navigate change have positive beliefs.
Para contar a história e o processo de produção de seu Johnnie Walker Black Label, a Diageo colocou no ar um novo site. Baseado em vídeo, o homem que não para de andar mostra as diversas camadas para se chegar a composição final, com micro-interações do usuário entre os capítulos.
Eu não sou fã desse tipo de conteúdo tão focado em produto, mas certamente deve agradar os apreciadores de whisky.
A criação é da Wunderman, com produção da colmeia.
Our aims for the agency are pretty basic. Do great work. Have fun. Make money. You will notice that "take over the world" is not on that list. Many of us have spent time at one or more of the mega-agencies and have no desire — even if it were a possibility — to become one of them.
Revelado o poster do filme “Where The Wild Things Are”, dirigido por Spike Jonze. Excelente.
 |
 |
| THE ORIGINAL? Selton Insecticide – 2005 Source : Cannes Lions Archive Agency : DDB Advertising (Uruguay) |
LESS ORIGINAL : Kwik insecticide – 2009 Source : Adsoftheworld, Dubaï Lynx SILVER AWARD Agency : Fortune Promoseven Dubaï (UAE) |
| Copie ou malchance, quoi qu’il en soit il y’en a qui risquent de se faire taper sur les doigts… |
NEW YORK (AdAge.com) — Kmart surprised many when it began loudly trumpeting its anachronistic-sounding layaway concept last fall. But the program has been a hit with credit- and cash-strapped consumers, said Kmart CMO Mark Snyder. He appeared along with DraftFCB Exec VP Mathiew Lignel at the Advertising Club's recent "Marketing Through The Recession" panel. Both explained how the faded and gauche idea of layaways was repackaged as an alluring new consumer benefit for Kmart shoppers.
Advertising Agency: Ogilvy, Amsterdam, The Netherlands
Art Director: Jan-Willem Smits
Copywriter: Edsard Schutte
Illustrator: Pieter van der Meer
Photographer: Arno Bosma
Client: Keral
Agency: Graphic Art, Bangalore, India
A PepsiCo parece cada vez mais querer dar uma aura de Nike para o seu Gatorade. Superação no esporte e na vida, garra, performance, pessoas “comuns” que podem ser atletas, atletas que também são pessoas “comuns” e aquilo tudo o que você já conhece.
A nova campanha de Gatorade quer celebrar justamente o atleta de todo dia, misturando esporte com crise econômica. Além de anúncios impressos, o comercial mostra dois Kevin’s, um lutando dentro das quadras e outro que encontrou na atividade física uma maneira de fugir dos problemas.
Kevin Garnett, jogador do Boston Celtics, e Kevin Crowe, que perdeu o emprego duas vezes em menos de um ano, contam sobre os desafios que enfrentam no esporte e no dia-a-dia.
Outros dois filmes da campanha irão ao ar ainda em março, estrelados por Eli Manningm jogador da NFL, e Eli Cotton, um atleta que precisa enfrentar a asma para praticar esporte, e outro pela tenista Serena Williams e Serena Cuevas, uma dançarina que voltou a treinar depois de sofrer um acidente de carro.
In 2006, the U.S. Border Patrol hired Elevacion, a boutique Hispanic shop in Washington, to craft a series of tunes describing the horrors of crossing the Mexican-American border, according to the Washington Post, who published a story about the campaign Sunday.
“When coooking, details make the difference.”
Advertising Agency: McCann Erickson, Milan, Italy
Creative Director: Gaetano Del Pizzo
Art Director: Federico Fanti
Copywriter: Ilaria Agnoli
Illustrator: Adam Hayes
Advertising Agency: Sparkfury, Singapore
Creative Director: Perry Goh
Art Director: Perry Goh, boon
Copywriter: Eugene Chan
Illustrator: boon
According to a recent Forrester report, many marketers don't have the dedicated resources — both people and budgets — to make social media a success. Here's why.
Advertising Agency: Droga5, New York, USA
Art Director: January Vernon
Copywriter: Scott Ginsberg
Director of Print Services: Jennifer Candelario
Creative Chairman: David Droga
Executive Creative Director: Duncan Marshall
Art Buyer: Josette Lata
Photographer: Nadav Kander
Projector: Mihai Badulescu
Retoucher: Robert Lugo, Chris Thomas
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
